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Bearing a long glowing heritage of cosmetic
and beauty, aesthetic makeup products nowadays appear as a booming economy in India seeming
that it would be a largest cosmetic consuming country in a next few decades. While the demand of beautifying substances
are going up day by day, a large number of local as well as international
manufacturers gradually extend their ranges and products in different provinces
of India.
From tradition to modernity
In the realm of skin beauty and cosmetics,
India has a gleaming legacy over the passing centuries while people have kept
in mind special demands for numerous makeup items included traditional as well
as modern pieces.
Henna, locally known as Mehndi, applied for
dyeing skin, hair, fingernails, leather, silk and wool has been used since its
inception introduced between fourth and fifth century. This element has become
very known for its significant function utilized to paint complex mesmerizing
designs on hands and feet, especially before a Hindu and Muslim wedding that
has been going on over thousands of years. In addition, henna stencils, herbal
henna, henna tattoos, henna powder and paste, henna oil are very common names in
any Indian religious or social carnival.
In India, one of the traditional ceremonial
dyes named Kajal is worn to eyes on special occasions irrespective of male and
female. Indian women use the coloring substance identified with various titled
like sirma, surma, Katuka, kohl in different Indian languages, as a type of
eyeliner putting around the edge of the eyes that provide relief from the glare
of the sun and promote glorified look as well.
A few cosmetic manes that has been running
on over the indefinite period, consist of Indian facial creams made of milk and
flour, face powders composed of powdered chalk or white lead, eyeliner crafted
from soot or antimony powder.
Meanwhile, eye shadows, eyebrows thickened
or length, saffron used to acquire bright shade on face are also found in
market since unidentified time. At the same time, a good number of women
maintain patches on their faces due to hiding some sort of blemish.
Subsequently, for coloring the lips, cheeks, different colors are used whereas face
powders, make-up, perfumes tended to be applied liberally and the rose water
has also used that are extensively remained important items all the way to the
early 20th century.
On the other hand, Uptan, one of the rich
Indian heritages made from nuts and flowers is used for the beautification of
the body and face. The brides and grooms apply uptan with the paste-mixture of
turmeric, saffron and sandalwood as a part of the ceremonial massage given
before the marriage. For cleansing as well as softening the skin and masking
the body odor, scented oils and ointments were usually applied while Indian
rich people use minerals on their faces, skin and oiled-based perfumes utilize in
their baths.
Moreover, some trendy and romantic
explanation of the beauty used glamorous makeup, to illustrate, long black curly
hair, alluring mouth, long arched eyebrows, large almond shaped eyes, small
nose, extremely thin waste line and round face with beauty spots are found in
Indian literature proved its cosmetic loving rich culture.
Fulfilling the consumers demand
Over the last couples of decades, the range
of Indian cosmetic and beauty products has immensely widened and become a
considerable event in the corporate world witnessing a rapid growth of makeup
dominion where numerous manufacturers and producers are vying each other to
fulfill the user's demand.
In recent times, the popular items
incorporated in the rapid growing cosmetic markets by the local and
international brands, for example, color cosmetics-nail varnish, lipsticks and
lip-glosses, Talcum Powder, Petroleum Jelly, Liquid Hand Wash, Cleansing Gel,
Face Wash, Eye Care Cosmetics, Foot Care Cosmetics, Sun Care Cosmetics, Hair
Removal Cosmetics, Joonil Gel, Bridal Face cosmetics, Bridal Scrub are
available at affordable prices.
Cosmetics: A booming economy
With the changing of time, some giant
brands such as Lakme, Revlon, Dhirajlal, Murari Brothers, Ozone Ayurvedics,
Unilever, MAC Cosmetics, L'Oréal emerged with various cosmetic goods - face
wash, foundation powder, nail burnish, Cleansing Gel before there customers.
However, some herbal cosmetics namely
Shahnaz Husain, Emami and Biotique produced in India have achieved much
popularity all the way through India.
In India, beauty and cosmetics exhibition,
trade fairs and events are arranged in every year where multinational and host
companies show their consumers latest elegant items.
Moreover, keeping pace with the rapidly
proliferated information technology like internet, satellite and with the help
of media channels and advertisements, Indian cosmetic business are flourishing
by leaps and bounds and just going on and on.
Md. Asraful Alam
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