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Elizabeth Arden 5th Avenue - Symbol of 90s

Sunday, 04 March 2012

Elizabeth Arden 5th AvenueFlorence Nightingale, also known as Elizabeth Arden globally, became the real revolution-maker in the cosmetic industry. The brand Elizabeth Arden estabvlished by Graham, was the one of the first companies that produced natural and high quality cosmetic products, indeed, acknowledged by the royal persons. Moreover, the decorative cosmetics are at last accepted in the political society thanks to the brand founder.


Established in 1909, Florence Nightingale Graham launched her first fragrance only in 30s and today, throughout eight years the scents by Elizabeth Arden are demanded and popular. Such a success is partly attached to that Elizabeth Arden has become the great perfumery giant: many celebrities collaborate with this brend to launch their personal fragrances, like Britney Spears, Hilary Duff, Mariah Carey and even Elizabeth Taylor. Elizabeth Arden 5th Avenue is one of the acknowledged fragrances of the brand that acquired the status of the iconic scent offered in 1996. This is the symbol of 90s and one of the classic fragrances for women.

Ann Gottlieb is the nose for the Elizabeth Arden 5th Avenue as one of few successful female perfumers known in the world. Ann Gottlieb created plenty of fragrances that became legendary as Dior J'Adore, CK One, Clavin Klein Euphoria, Carolina Herrera 212, Marc Jacobs Daisy. Elizabeth Arden 5th Avenue is one of the first fragrances for Ann Gottlieb that really succeeded.

The name of the fragrance, 5th Avenue, became symbolic for the perfume since it is the heart of Manhattan, the symbol of wealth, success, dreams that come true. Besides, 5th Avenue is the place where Florence Graham first opened her Red Door Salon that later turned into the giant empire of  beauty salons. Elizabeth Arden perfume also symbolizes the success and wealth though it accentuates mostly the confidence. This is designed for a successful, elegant and stylish woman. The fragrance admirers note that 5th Avenue makes a woman feel as a queen.

That’s interesting that during 90s the trend was towards fruity fragrances, but 5th Avenue is built on more elegant blend of floral notes. According to the author idea the scent is unique, exclusive and easily recognizable, as well as the perfume wearer. Elizabeth Arden 5th Avenue is not designed for daily use; this is rather the version for special cases. Delicate and fresh, the perfume opens in notes of lily-of-the-valley, magnolia, tangerine and bergamot. The heart of the perfume is the luxury notes of violet, jasmine, Indian tuberose complemented with charming accents of the musk, ylang-ylang, clove and peach. The fragrance ends in notes of sensual and warm amber, musk, sandal wood, iris and vanilla.

Elizabeth Arden 5th Avenue: classic perfume
Elizabeth Arden 5th Avenue is thrown in lot with most legendary fragrances: today 5th Avenue is the entire series of various flankers that the cosmetic giant charms its followers. However, unlike the most flankers that are just the diluted original version of the perfume, new versions of Elizabeth Arden 5th Avenue are worth to stand in line with the original perfume. The flankers of the iconic fragrance are produced almost annually. So, in 2009 5th Avenue Style was presented and in 2010 5th Avenue Gold was successfully launched. All the fragrance flankers are popular and demanded as well as the original perfume; they are all sold at the largest perfumery stores in Europe and USA. On the top of it, 5th Avenue is still one of the few fragrances of 90s which is still produced, and therefore, those ladies who appreciate the classic perfume can easily afford getting to know to the original scent of Elizabeth Arden.

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Elizabeth Arden 5th Avenue - Symbol of 90s

Florence Nightingale, also known as Elizabeth Arden globally, became the real revolution-maker in the cosmetic industry. The brand Elizabeth Arden estabvlished by Graham, was the one of the first companies that produced natural and high quality cosmetic products, indeed, acknowledged by the royal persons. Moreover, the decorative cosmetics are at last accepted in the political society thanks to the brand founder.