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Cosmetic Products Classification To Know

Sunday, 08 May 2011

cosmetic productsThe time when we face billions of cosmetic products to take care of us in the 21st century is here and it is really amazing. A number of recommended products is not able to room on the dressing table. In most cases women just rush to stores to get products they have no idea of the effect and components to help them. And it matters to assume the names and quality of products to stay safe and beautiful. And yet, cosmetic products classification is the tool to help women in this.

Classification of cosmetic products and perfumery is essential both for professional and ordinary consumers. No uniform classification has been created till now to be able to specify all features of the particular product. As a rule, the following tools are employed, namely the marketing classification (which is developed to distribute products for sales outlets) which is done by the therapeutic and preventive effect and extent to which the products contacts with the skin.

Marketing classification

This policy is the most developed and popular. The groups are divided by the cost. Four classes of products are known, namely mass market cosmetics, middle market cosmetics, luxe and professional.

Mass market cosmetic products. These products are the cheapest among the other three groups. The oil processed substances are used as conservatives for such products. The cost of such products is built on the ad campaign costing huge funds. Among the brands manufacturing mass market cosmetic products are Faberlic, AVON, Oriflame, Herbina, Eveline and others.

Middle market cosmetic products. The product of this group is considered as the averagepricing segment item. The conservatives used as components are of natural origin though developed chemically. Dermatologists recommend that the products of this group contain substances which effect as stimulants. The continuous employ of such products can result to premature skin ageing process. The brands among this group are presented by Bourjois, Revlon, Lancome, L'Oréal, Mary Kay, Yves Rocher and many others. Part of such products is distributed through network marketing and the rest is traded at stores, boutiques and molls.

Luxe or selective cosmetic products. This kind of cosmetics is known to be made on natural components only that do not cause addiction. Companies that are dealt in luxe class product manufacturing are involved in independent investigations in the cosmetic industry and have been in continuous search of innovative approaches to take care of skin. The high price of the product includes the cost and elitism of the brand. The reputed brands providing such quality cosmetic products include Shiseido, Christian Dior, Chanel, Nina Ricci, Yves Saint Laurent and many more.

Cosmetic product manufacturers tend to divide the products into two subclasses.

The products applied by the consumer exclusively at cosmetologist salons.

The products that can be applied at home under supervision and recommendation of experienced cosmetologists, only.

Professional cosmetic products. Such products are extremely expensive. They are applied at beauty salons exclusively. The brands offering such professional products are Academie, Bioline, Calayn, Taigo. The products are not offered at stores, real or virtual, though the consumers believe they help cope with their problems easily.

Classification of skin care cosmetics

Such cosmetic products are traded separately through the network of drugstores. These products differ from the other decorative cosmetics in the therapeutic effect. The products can appear selective or professional by the effect they do. The most well-known brands are Avene, Vichy, Klorane, Lierac and others. This group is also divided into two sub-groups in it s turn:

Professional skin care products. The major goal of use is prevention from various skin disorders. The active substances effect on the basal layer of epidermis. These products are recommended to apply at home for every day use.

Dermatological group of products. These products are made to heal. The effect of active substances is done to the skin surface and cells which function in particular way like melanocytes, fibroblasts and others. These products are recommended to apply in courses which last from one to three months, as a rule.

On the top of it, many products are classified by many other parameters. for instance, the products of esthetical trend which come as traditional, target, membrane and cellular groups of products.

The other parameter is the effect of active components onto the skin. Such products are offered as cleansing, smoothing, rejuvenating, nourishing, moisturizing products. The products classified by the application area as for hands, for face, for eyes and other particular areas.

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Richard  - Marketing Classification   |2012-02-08 16:35:16
Hi I write to enquire about Marketing Classification of cosmetics products.
How accurate are this classification
Mass Market cosmetics product, middle market cosmetic products and selective cosmetics products? Are these classification credible?

Thanks,
Makeup Enthusiasts.
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