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 Oriflame is the Company with the three founders in the
very beginning who packed the ordered cosmetic products at the tennis table in the
old garage. And today we know Oriflame as
one of the most reputed companies of Sweden. Their first catalogue they issued
was a single page with the only cream packed casually. In the 21st century
Oriflame cosmetic products are easily recognizable and loved in every corner of
the world, though mostly this brand is oriented for the countries of
post-Soviet space as Poland,
Romania, Czech Republic and Slovakia. And the secret story of
this Company is worth considering.
Some time
pack in the past
Oriflame Company
was founded by brothers Jonas and Robert af Jochnick in 1967 in Sweden.
The name of the Company was inspired from a poetic work when oriflamme stood
for the banner of the King of France in the 16th century. The legend says the
banner was used to be taken to the monastery prior to any battle to sanctify
and then it was believed to bring the long-waited victory and protect from
losses. The basic policy line of the Company is manufacture of the natural
cosmetic products from ecological friendly Swedish regions. The brothers
employed the innovative strategy as the network marketing to promote their
goods on the market and today this strategy is the most profitable and known to
most American people.
Jonas af Jochnick
remembered the time when the first cream of the Company never looked elegant
since they initiated working at customs but they were short in time to consider
better packing. Thus, the first cosmetic products line was promoted with the logo:
«Beauty is inside not outside». And only in 80s of the 20th century
the Company came with the designer egg-shaped package for their cosmetic goods
for the new Swedish Care line.
Within
three year Oriflame turned into one of the most reputed cosmetic companies in
the world. And in the soonest two years the Company acquired international
license when they opened a headquarter in Brussels.
In the 21st
century Oriflame is the network marketing in over 60 countries of the world,
with over million of active consultants which also distribute the products.
Cosmetic
products features
Oriflamme
Company is oriented to production of cosmetic products based on natural
components. The components include enriched vitamin complexes, extracts from wheat
germ saturated with Vitamin Е, concentrates of aloe, calendula, Camomile and other herbs.
The
cosmetic products of the Company have been developed in view of the latest
scientific achievements which ensure the perfect result. Though, not everyone
is happy with the quality of products. So, some nourishing creams can bring to
allergic reaction while anti-ageing cream does not have the anticipated effect.
Shampoo of the Company are also claimed against facing adverse effect than
anticipated. However, the hand creams and face masks are favored a lot. By the
way, the delivery terms and no options to choose the lipstick or powder tone in
the catalogue refer to drawbacks of the Company marketing.
Apart from
skin care products, Oriflame launches several lines of decorative cosmetic
products. And the Company analysts track the seasonal trends to react which are
launched earlier and provide the option to find about new trends in the first
row. Oriflamme products have been tested by level including the test on
temperature stability, number of microbiological testing and so on. Products
are tested by volunteers supervised by specialists.
Oriflamme
products refer to the category of non-expensive goods and thus, they are easily
affordable. The greater advantage is the immediate delivery of goods to the
customer. The Company collaborates with the best perfumeries and cosmetologists
in Europe to unveil the product of best and
highest quality. So, Эвелин Буланже launched Embrace, the exclusive
fragrance for women with the incredibly delicate and tender scent and in 2009
the Compnay launched the eau de toilette Dancing Lady in concert with the
pop-singer Dima Bilan from Russia.
Moreover, the well-known perfumer Jean Jacques works for Oriflame Company who
is known for the fragrances made for Christian Lacroix. He created the Eau de
Cologne Amethyst Fatale for Oriflame Company. Bernard Ellena, known for his
works as Benetton Colors de Benetton for Benetton, Givenchy Ange ou Demon Le
Secret for Givenchy, Versace White Jeans for Versace, built the fragrance
Diamond Musk for Oriflame customers.
The Company
contracts with well-known celebrities to shot in ad campaigns of the products
and celebrities from the country where the catalogue is distributed. This is
the policy the Company adheres to successfully for many years.
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