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Latest Articles - Luxury

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Oriflame Cosmetic Brand – Success Story

Thursday, 05 May 2011

Oriflame  Cosmetic BrandOriflame is the Company with the three founders in the very beginning who packed the ordered cosmetic products at the tennis table in the old garage. And today we know Oriflame  as one of the most reputed companies of Sweden. Their first catalogue they issued was a single page with the only cream packed casually. In the 21st century Oriflame cosmetic products are easily recognizable and loved in every corner of the world, though mostly this brand is oriented for the countries of post-Soviet space as Poland, Romania, Czech Republic and Slovakia. And the secret story of this Company is worth considering.

Some time pack in the past

Oriflame Company was founded by brothers Jonas and Robert af Jochnick in 1967 in Sweden. The name of the Company was inspired from a poetic work when oriflamme stood for the banner of the King of France in the 16th century. The legend says the banner was used to be taken to the monastery prior to any battle to sanctify and then it was believed to bring the long-waited victory and protect from losses. The basic policy line of the Company is manufacture of the natural cosmetic products from ecological friendly Swedish regions. The brothers employed the innovative strategy as the network marketing to promote their goods on the market and today this strategy is the most profitable and known to most American people.

Jonas af Jochnick remembered the time when the first cream of the Company never looked elegant since they initiated working at customs but they were short in time to consider better packing. Thus, the first cosmetic products line was promoted with the logo: «Beauty is inside not outside». And only in 80s of the 20th century the Company came with the designer egg-shaped package for their cosmetic goods for the new Swedish Care line.

Within three year Oriflame turned into one of the most reputed cosmetic companies in the world. And in the soonest two years the Company acquired international license when they opened a headquarter in Brussels.

In the 21st century Oriflame is the network marketing in over 60 countries of the world, with over million of active consultants which also distribute the products.

Cosmetic products features

Oriflamme Company is oriented to production of cosmetic products based on natural components. The components include enriched vitamin complexes, extracts from wheat germ saturated with Vitamin Е, concentrates of aloe, calendula, Camomile and other herbs.

The cosmetic products of the Company have been developed in view of the latest scientific achievements which ensure the perfect result. Though, not everyone is happy with the quality of products. So, some nourishing creams can bring to allergic reaction while anti-ageing cream does not have the anticipated effect. Shampoo of the Company are also claimed against facing adverse effect than anticipated. However, the hand creams and face masks are favored a lot. By the way, the delivery terms and no options to choose the lipstick or powder tone in the catalogue refer to drawbacks of the Company marketing.

Apart from skin care products, Oriflame launches several lines of decorative cosmetic products. And the Company analysts track the seasonal trends to react which are launched earlier and provide the option to find about new trends in the first row. Oriflamme products have been tested by level including the test on temperature stability, number of microbiological testing and so on. Products are tested by volunteers supervised by specialists.

Oriflamme products refer to the category of non-expensive goods and thus, they are easily affordable. The greater advantage is the immediate delivery of goods to the customer. The Company collaborates with the best perfumeries and cosmetologists in Europe to unveil the product of best and highest quality. So, Эвелин Буланже launched Embrace, the exclusive fragrance for women with the incredibly delicate and tender scent and in 2009 the Compnay launched the eau de toilette Dancing Lady in concert with the pop-singer Dima Bilan from Russia. Moreover, the well-known perfumer Jean Jacques works for Oriflame Company who is known for the fragrances made for Christian Lacroix. He created the Eau de Cologne Amethyst Fatale for Oriflame Company. Bernard Ellena, known for his works as Benetton Colors de Benetton for Benetton, Givenchy Ange ou Demon Le Secret for Givenchy, Versace White Jeans for Versace, built the fragrance Diamond Musk for Oriflame customers.

The Company contracts with well-known celebrities to shot in ad campaigns of the products and celebrities from the country where the catalogue is distributed. This is the policy the Company adheres to successfully for many years.

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