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 The word «oriflame»
translates as «golden flame». The flame, however, breathes chilly northern winds,
because Oriflames Cosmetics comes from Sweden, noted for the harshness of both
its climate and people. The company was founded in 1967 by the brothers Jonas
af Jochnick and Robert af Jochnick. They wanted to create a cosmetics company
that offered a kind of skincare that was different from what was available at
the time: one that was based on natural ingredients and could be distributed
directly to everyone's home.
Knowing
that Swedish women were renowned throughout the world for their natural beauty,
the founders set out to formulate skincare products based on natural
ingredients from Scandinavia. So the first skin care range, Oriflame's Swedish
Care, was born.
A year and
a half after its opening, Oriflame Cosmetics has conquered all of Scandinavia,
and for two decades it has kept its status of a leading direct sale cosmetics
company in Europe, and also grew to present a competition to many internationally
known brands. Today, Oriflame is one of the world's fastest growing cosmetics
companies, with sales in 59 countries. Oriflame offers a complete range of high
quality skincare, fragrances and color cosmetics, marketed through a sales
force of over 2 million independent beauty consultants. Although the company
has grown rapidly it never lost sight of it original business concept - natural
Swedish cosmetics, sold from friend to friend.
Oriflame
wants to bring out the natural beauty that everyone possesses, and develops the
products to support this. The design of Oriflame's products follows a long
tradition of Scandinavian design, characterized by understated elegance, clean
lines, and the use of natural materials.
Time to
reach customers in the Eastern Europe came only with the fall of the iron curtain
in the early 90's when the company sales have increased by 5, and the brand became
one of the fastest growing direct sales companies in the world. Thanks to the
direct sales method, job opportunities had arisen for thousands of people and
since 1990 80,000 cosmetics consultants have joined Oriflame worldwide.
In 2007,
Oriflame celebrated its 40 year anniversary worldwide and today it is more
prosperous than ever. Oriflame has more than 600 products in its portfolio,
which are manufactured in Poland, India, Sweden and Russia, and each year the
company distributes over 94 million catalogues in 35 languages.
The
company's success and long-term growth allows it to help those who need it
most. Oriflame is one of the founding members of the World Childhood Foundation
(WCF), established by Queen Silvia of Sweden in 1999. Her aim is to ensure the
right of each child to a peaceful and safe childhood and to improve the living
conditions of those who are at risk. Over the course of five years Oriflame has
contributed over 2 million Euros to a number of the Foundation's projects and,
in addition, Oriflame supports various local charitable projects in countries
where it has branch offices.
Research,
new technology and strict testing are equally important. Oriflame has its own
research and development centre in Dublin, Ireland. Known as the Global
Technical Centre (GTC), it ensures that cosmetics are continuously improved and
guarantees that no products contain an ingredient whose use would be in conflict
with regulations in the European Union or the United States. Oriflame products
are not tested on animals - if it is impossible to carry out tests with
volunteers, in vitro tests are used.
The actual
existence of Oriflame is based on the conviction that natural is better than
artificial Oriflame believes in beauty as nature created it and it takes its
inspiration from nature and the natural beauty of women. High-quality natural
ingredients are carefully selected for cosmetics products, with the majority of
this coming from the absolutely pure environment of Sweden or other
Scandinavian areas above the polar circle. These areas are rich in diverse
plants that must survive the harsh winter with just a small amount of sunlight.
Due to this fact, they contain a large quantity of nutrients, vitamins,
elements and antioxidants.
Oriflame's
basic value is in its products - high-quality natural cosmetics. The company
recognizes that to attain and maintain success, it is necessary to honour its
original values and visions, but at the same time it is essential to
continuously adapt its commercial strategy and habits to an ever changing
world. Oriflame respects nature and its gifts, honours women's natural beauty
and is proud of its Swedish heritage. As nature is the greatest source of
inspiration for the company, it has always emphasized environmental protection
and tries to avoid activities that have a negative impact on the environment.
It shuns hazardous packaging materials, all materials it uses come from
renewable resources, catalogues are printed on recycled or woodless paper and
accessories comply with the demands of animal welfare activists - for example,
they are not produced from leather or fur.
Oriflame
cosmetics are specifically design to protect and enhance the face and body.
Oriflame also now have a range of products for men to use including cleansers,
moisturizers, and aftershaves. Oriflame also offer a great quality range of
make up to subtly enhance the face or you can choose from a wide variety of
colors for special occasions.
Oriflame
have designed a great skincare range that is suitable for all the family, and
different skin types. If you have oily skin then Oriflame have designed a
skincare range which helps neutralize and balance the skin. If you have
sensitive skin Oriflame have a range of skincare that is made from the softest
and purest ingredients, making it soft for you to use. If you have ultra
sensitive skin, Oriflame have an ultra sensitive skincare range which includes
Aloe Vera which will reduce any irritations and calm your skin. Oriflame also
do a skincare range for mature skin and also a time reversing range of
skincare.
Oriflame's
vision is to become a natural first choice for customers who seek high-quality
yet reasonably priced cosmetics, as well as for all potential employees who
want to work in the area of direct sales. Oriflame's basic mission is to offer
opportunity to all, regardless of age, education and previous experience.
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