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Le'Eau D'Issey – Purity Sense

Sunday, 22 January 2012

LePerfume launched y the Japanese brands or the one inspired by the Japanese culture is something so special in the international market of perfume. Unlike the other fragrances produced in bulk, such perfume with the traces of Japanese inspiration and life surely exert attention and this is reasonable: it is not only the perfume to market and ear money but the whole philosophy, covert but absolute. So, most perfume launched by the famous Japanese culture followers take their niches in the global market, like Kenzo and  Issey Miyake. Issey Miyake launched the genially iconic fragrance of the 90s with such a simple and unpretentious name as Issey Miyake L'Eau D'Issey.

L'Eau D'Issey was presented in 1993 and it became the real breakthrough in perfume industry.  The perfume caused the real sales boom in the SA in the mid-90s which is kind of surprising since the Issey Miyake fashion house was launched in the 70s and by the 90s the house was not so much popular, especially in the global market. Issey Miyake L'Eau D'Issey has neither addressed to celebrities to involve their images in the perfume ad campaign nor to the legendary perfumer. However, the sent became the real sensation, perhaps due to the unusual concept to be deemed iconic. L'Eau D'Issey, as the symbol of purity and freshness as a whiff of fresh air came as alternative perfume to replace the legendary Dior Poison priming in the epoch of 80s.

The Beauté Prestige International Company was directly involved in creation of L'Eau D'Issey as well as the subdivision of the Japanese cosmetic giant Shiseido, whereas the fragrant formulation was created by Jacques Cavallier, the one to build the most fragrances for Issey Miyake, which later were added to the L'Eau D'Issey Series Collection. However, the portfolio of the perfumer was impressive before he created the legendary L'Eau D'Issey: so, Jacques Cavallier committed to create such imperishable scents as Calvin Klein Truth, Giorgio Armani Acqua di Gio Pour Homme, Givenchy Hot Couture, Yves Saint Laurent Opium Pour Homme. Nevertheless, he was quite puzzled before he started to practice witchcraft to create L'Eau D'Issey. He was invited to create the fragrance «pure as spring water», telling of coolth and dew of the clean water, subtle scents of flower bosom and odors born by the forest in the spring.  The victorius and phenomenal triumph of L'Eau D'Issey proves that Jacques Cavallier managed to fulfill his job.

L'Eau D'Issey formally belongs to the category of fresh floral scents with some marine splashes. The fragrant formulation of the fragrance is built on notes of lotus, freesia, cyclamen and juicy melon with incredibly sweet aroma. The heart of L'Eau D'Issey is made of the supple and delicious floral bouquet of the peony, lily and clove. The fragrance ends in accords of the warm woody accents of cedar, sandal wood, musk and amber.

Issey Miyake L'Eau D'Issey: success story by alone

The L'Eau D'Issey fragrance appeared to be demanded in every piece of the world, that it seemed silly not to take advantage and increase sales of the legendary bestseller. However, the Issey Miyake House avoided this and in 1994, a year after the debut of L'Eau D'Issey, they presented L'Eau d'Issey Pour Homme, the fragrance for men. Later in 1998 the fashion house launched another fragrance for men called L'Eau Bleue D'Issey Pour Homme. So how it happens with most legendary fragranes, the perfume was not unaccompanied in the collection and soon Issey Miyake launhed about ten flankers of the well-known L'Eau D'Issey. On the top of it, ladies who greatly appreciate and adore L'Eau D'Issey by Issey Miyake enjoy new flankers of the aroma almost every year, adding new to the scent.

L'Eau d'Issey Eau d'Ete, the latest version of L'Eau D'Issey, became the traditional seasonal flanker launched in April 2011 to fully reign in summer. Designers, who created the latest flanker for the legendary house with its bestselling product, revived some of L'Eau D'Issey notes to remember. Like the original fragrance, L'Eau d'Issey Eau d'Ete comes as the fresh floral scent with some sea traces built on notes of per, peony, clove, osmanthus and wood.

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