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How To Wear A Wrist Watch Properly – The Lesson of Style

When purchasing watches, no one is questioned with how to wear watches, actually. This appears to be logical and rational. Nevertheless, the simplest things happen to be complicated sometimes. Everything is made from details and details sometimes mean far more than the whole. People who really wander how to wear watches properly exist and they are really concerned in this issue.


Cigar Lighters – Torches To Splash Delight

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Luxury Cosmetics

Saturday, 27 March 2010

luxury cosmeticsGiving beautiful names with vague meaning to products is quite common in cosmetics industry. However, the name is essential for the success of a product, as properly selected name is beneficial both for manufacturers and customers: the former enjoy quick profits and the latter benefit from high quality and attractive design. Emerging brands are well aware of this tendency and in order to compete with mammoth labels invent most seductive names and characteristics for their products to attract gullible customers who easily fall for vague terms such as «organic», «natural», «hypoallergenic», «premium», «high-end», «deluxe» and «luxury» cosmetics. This is easy to declare, but hard to come up to the name, since it takes a lot to be classified as «luxury cosmetics».

When speaking of luxury cosmetics, the recipe for success includes several ingredients which can not be removed or substituted. Despite high price which is often a reflection of the ingredients' value, the final product always enjoys high popularity. Because the effectiveness of a product differs from individual to individual, it is easier to examine the ingredients and concentration of active ingredients than to compare which brand is better. Expensive products don't always have better ingredients; even some very luxurious products contain cheap petroleum-derived ingredients. In recent years, many companies formulate their products without petroleum-derived ingredients to be more environmentally friendly and safer on sensitive skin.

When selecting a product, always check the list of ingredients. The concentration of the ingredients are listed in that order, so the ingredients that are listed first are the more active ingredients, while the ones listed last are the least active in the product. If you see mostly chemical fillers and water at the top of the ingredient list, the product is likely not to be very concentrated. Conversely, if you see many active ingredients at the top of the list, the product is likely to be more concentrated.

However, luxury cosmetics should not be confused with professional treatment products used in beauty parlors for specific beauty-fixes. Comparing «luxury» and pro cosmetics is the same as comparing green and soft. The principal difference between them is in their purpose: pro cosmetics is designed to quickly fix specific beauty problems, while luxury cosmetics is intended for daily care and its lasting effect is partly ensured by high price and famous name on the tube or pot.

Professional products are cosmeceutical products with drug-like benefits; their effectiveness are often felt and seen in a much shorter period of time due to the high concentration of active ingredients. However, in terms of fame, these are probably not as well known as most of the luxury products, due to the fact that professional products are not as widely advertised and sold mostly at professional salons and spas, which cater to a more specific clientele, the kind that can afford such treatment products or real beauty junkies who are in the know. Professional products are more results-oriented and their reputation depends upon the word of mouth of elite users. Examples of professional brands include Dermalogica, Yonka, Ingrid Millet, Jane Iredale, Maria Galland and Aromatherapy Associates.

However, sometimes there are legitimate reasons for the high retail prices of certain products. Some ingredients are scarce and precious, driving the production costs high; some are purely for commercial reasons, such as international patents. Patents are not easy to obtain and are extremely costly and time consuming to apply for, and once the patent (especially at the international level) is obtained, it gives the company a sense of prestige. Also, there are huge research and development costs behind the development of a patented ingredient. Combined with the high cost of advertising, the company is free to set the prices of its patented products (or products made with its patented ingredients).

It's up to you whether to choose luxury, professional or mass-market cosmetic products. It's the matter of your taste, needs and money. But if you go for luxury cosmetics you won't be able to go back to your previous choice as it's very hard to resist the magic names such as Yves Saint Laurent, Lancome, Chanel, Estee Lauder, Shiseido, Helena Rubinstein, Guerlain, and Clarins to mention a few.

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