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Latest Articles - Luxury

Alexandrite – a Gem for Kings

Alexandrite is the unique mineral among the other stones which are highly appreciated. Subject to international pricing catalogue, faceted pure 1-3 carat alexandrite from the Urals with the intensive effect of color changing costs from two to twenty thousand dollars per carat, while the less pure alexandrite from the same Urals will take you one to four thousands per carat. A big size stone is rare and if it is worth paying fortunes for something that is not a diamond?

Adriana Lima – a Modest Supermodel

It seems that most top models from all over the world correspond to the particular stereotype and life style when their biography is examined. Supermodels are mainly too ambitious women with some delusions of grandeur, though. They aspire to exploit all their beauty and grace gifted by nature, youth when they are fifteen to twenty and the diligence to earn as much money as possible to become the idol for the weaker sex and the object of desire from the stronger sex.

Signet Rings – Sign of Reputation and Power

Both men and women are welcome to wear signet rings, though men are more attracted by these jewelry items. Signet ring for women is just the luxury accessory while that for men is the symbol of the particular image and authority.

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Luxury Cosmetics

Saturday, 27 March 2010

luxury cosmeticsGiving beautiful names with vague meaning to products is quite common in cosmetics industry. However, the name is essential for the success of a product, as properly selected name is beneficial both for manufacturers and customers: the former enjoy quick profits and the latter benefit from high quality and attractive design. Emerging brands are well aware of this tendency and in order to compete with mammoth labels invent most seductive names and characteristics for their products to attract gullible customers who easily fall for vague terms such as «organic», «natural», «hypoallergenic», «premium», «high-end», «deluxe» and «luxury» cosmetics. This is easy to declare, but hard to come up to the name, since it takes a lot to be classified as «luxury cosmetics».

When speaking of luxury cosmetics, the recipe for success includes several ingredients which can not be removed or substituted. Despite high price which is often a reflection of the ingredients' value, the final product always enjoys high popularity. Because the effectiveness of a product differs from individual to individual, it is easier to examine the ingredients and concentration of active ingredients than to compare which brand is better. Expensive products don't always have better ingredients; even some very luxurious products contain cheap petroleum-derived ingredients. In recent years, many companies formulate their products without petroleum-derived ingredients to be more environmentally friendly and safer on sensitive skin.

When selecting a product, always check the list of ingredients. The concentration of the ingredients are listed in that order, so the ingredients that are listed first are the more active ingredients, while the ones listed last are the least active in the product. If you see mostly chemical fillers and water at the top of the ingredient list, the product is likely not to be very concentrated. Conversely, if you see many active ingredients at the top of the list, the product is likely to be more concentrated.

However, luxury cosmetics should not be confused with professional treatment products used in beauty parlors for specific beauty-fixes. Comparing «luxury» and pro cosmetics is the same as comparing green and soft. The principal difference between them is in their purpose: pro cosmetics is designed to quickly fix specific beauty problems, while luxury cosmetics is intended for daily care and its lasting effect is partly ensured by high price and famous name on the tube or pot.

Professional products are cosmeceutical products with drug-like benefits; their effectiveness are often felt and seen in a much shorter period of time due to the high concentration of active ingredients. However, in terms of fame, these are probably not as well known as most of the luxury products, due to the fact that professional products are not as widely advertised and sold mostly at professional salons and spas, which cater to a more specific clientele, the kind that can afford such treatment products or real beauty junkies who are in the know. Professional products are more results-oriented and their reputation depends upon the word of mouth of elite users. Examples of professional brands include Dermalogica, Yonka, Ingrid Millet, Jane Iredale, Maria Galland and Aromatherapy Associates.

However, sometimes there are legitimate reasons for the high retail prices of certain products. Some ingredients are scarce and precious, driving the production costs high; some are purely for commercial reasons, such as international patents. Patents are not easy to obtain and are extremely costly and time consuming to apply for, and once the patent (especially at the international level) is obtained, it gives the company a sense of prestige. Also, there are huge research and development costs behind the development of a patented ingredient. Combined with the high cost of advertising, the company is free to set the prices of its patented products (or products made with its patented ingredients).

It's up to you whether to choose luxury, professional or mass-market cosmetic products. It's the matter of your taste, needs and money. But if you go for luxury cosmetics you won't be able to go back to your previous choice as it's very hard to resist the magic names such as Yves Saint Laurent, Lancome, Chanel, Estee Lauder, Shiseido, Helena Rubinstein, Guerlain, and Clarins to mention a few.

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