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Latest Articles - Luxury

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Ange ou Demon – Angel or Demon?

Thursday, 20 January 2011

Ange ou DemonAnge ou Démon perfume is the new work of art by the world-known Perfume House by Givenchy. This is the fragrance that has been acknowledged and renewed in the six fragrances for the four years, with Ange ou Demon Tendre and Ange ou Demon Le secret as the latest scents. Every new approach in making perfume proves the announcement of uniqueness and sensitivity of scents which come with newer accords and notes in regards to various day period and spirit of the wearer. As the Givenchy perfumers state this perfume is the DNA-composition, the heart of the perfumery concern, the vivifying water nourishing the feelings of Givenchy admirers. And what is the secret of the magic perfume Ange ou Démon?

Creation history

Two talented perfumers, Olivier Cresp and Jean Pierre Bethouart, are the ones who created the aroma composition. By the way, these perfumers also contributed to creation of Armand Basi Homme (1999), Versace V/S Woman (1998), Kenzo Amour (2006, together with Daphne Bugey), Kenzo L'Eau Par Kenzo (1996) and Moschino I Love Love (2005). The bottle of fragrance was designed by Serge Mansau, the author to such reputed fragrances as Dolce Vita by Dior, Cavalli by Cavalli and Kenzo pour Homme. By the words of Givenchy House representatives, Serge Mansau managed to cope with the task assigned to him perfectly and he presented a drop of perfume in the glass opalescent from dark to translucent. In some time of team work, this legendary trio launched the new scent in the middle of 2006 called Ange ou Démon.

The bunch of scent

Ange ou Démon perfume refers to the flower-oriented group of fragrances with the strong spicy trail which opens with the notes of the white thyme, mandarin orange from Calabria and essence of saffron. Top notes smoothly go to the middle note of maxillaria orchid, lily and ylang-ylang, while the base notes made of vanilla, tonka bean, rosewood and oak wood that embrace a lady with a magic trail. Ange ou Démon was designed as the magic secret of a Lady who opens her heart when she wants it. The fragrance votes for the struggle of contrasting gender accords to accentuate lightness of the scent and heavy spicy notes to tell about passion and demonic energy hidden under the angel image. Yet, the perfume creators managed to build the composition of fragrance for the true confident lady.

The fragrance is not deemed classic to its full extent though the fashion critics still refer it to the collections of exclusive perfume compositions.

Presentation of fragrance

Marie Steiss, a French model and an actress, was shot as the face and the spokesperson of Ange ou Démon by Givenchy at advertising campaigns among other claimants. When she was announced the face of fragrance in 2006, it was revealed that she was a daughter to the former Prime Minister Dominique de Villepin. Such «dual nature» was considered as the good superstition and , therefore, commercials with Marie were presented in every corner of the world.

The perfume was presented in the old mansion and there in the hall two posters of   Marie Steiss were installed in the images of an Angel and Demon of enormous sizes. The mansion was decorated a-la rococo accentuating crystal candleholders. The show was intriguing and unforgettable, as the tabloids cried afterwards.

The musical composition to the presentation was made by the little-known German group Klee. The song was called too simple and laconic - «Gold» and it was too appropriate to the image of the French perfumery of new style as ever.

Later versions

Later on several versions of the perfume were launched accentuating every single accord from the basic composition distinguishing every single perfume against others. The latest fragrance was unveiled in 2009 called Ange ou Démon Le secret. The bottle was designed by the same Serge Mansau though the shape was the same, either. The sense undergone changes and now it is the pendant with the translucent tender-pink perfume. The muse of Quentin Tarantino, the Hollywood diva Uma Turman was the face of the ad campaign wearing a lavish dress by Riccardo Tisci. The video was shot by the famous Indian director Mira Nair.

Such celebrities as Madonna, Cameron Diaz and Ali Larter like wearing Ange ou Démon by Givenchy to complement their images for various occasions.

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