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 Nina Ricci House
is the perfumery created by the poor French woman who was former fashion dressmaker
and who became the inspirer of the fragrance of the ХХ century. The scent was
purchased by women in every corner of the world every five minutes. A long story
of the largest perfumery brand which was sold in 1998 by the powerful international
group PUIG from Italy
and in spite of this fact, the brand keeps its authority till now.
Nina Ricci was
born and she was brought-up in poor family. Her father died and a little girl had
to go to work when she was twelve. She learnt how to sew and she became a
fashion designer. In 1932 when the entire Europe
was in the course of the economic crisis and her son, Robert persuaded her
mother to open her own Haute Couture House. The idea became profitable and Nina
Ricci got introduced to tastes and preferences of consumers who turn to be the middle
class bourgeoisie. She got the fame before the war period and she was tailoring
for the half of Paris.
However, the recognition came to Nina Ricci only in 1946 when Robert Ricci
launched his first fragrance Coeur-Joie by Nina Ricci.
The fragrance
Coeur-Joie was launched in bottles made from opaque glass created by the
designer Christian Bernard. The scent of sweet flowers added some passion, femininity
and mystery.
In 1948 Robert
Ricci created another fragrance which became the classic perfume in the world.
Nina Ricci acquired reputation and colossal profit when created the perfume
L’Air du Temps. The popularity of this fragrance evoked the legends on its
creation. Robert Ricci is believed to create the fragrance to honor his beloved
woman and the name of the presume stands for the spirit of time. The bottle was
created by Marc Lalique, the friend to Robert Ricci, the son to the famous
jeweler. The bottle was presented as the cube from the opaque glass with walls
somewhat curved inside and the cap was made as two kissing pigeons.
L’Air du
Temps fragrance matches the femaleness and romance in one expressed in flowery
notes of jasmine, rose and violet. The trail note of sandal wood, musk, amber
and cedar gives passion and sensitivity. As the component, benzyl gives the
unusual spicy aroma to the flowery composition. Thanks to the original and new
approach made by the perfumer Francis Fabrone is the legendary and adorable
scent for long-long years.
In 2001 the
perfumers Sophie Labbe and Carlos Benjamin launched a new fragrance Premier Jour which
set the outspoken seduction to fragrances. Sweet pea and tangerine with the accords
of gardenia and vanilla orchid make the top notes of this seductive fragrance.
The white vanilla, musk and light breeze of the sandal wood make the trail of
passion and sexuality. The bottle for the scent was made as two slightly
shifted cylinders, one over another.
Nina Ricci House
launched a new fragrance for women, Nina, in autumn 2006. The scent was kind of
remake of the fragrance launched in 1987 that was discontinued in a couple of
years. Nina with fruits-and-flower scent was given the second breath by Olivier
Cresp and Jacque Cavallier, the French perfumers. The unveiled the composition
made from the juicy lemon, green sweet lime, red apple, peon petals, white
cedar and the musk. Caramelized notes of chocolate and vanilla give the notes
of tenderness and soaking. The wood notes of apple tree and white cedar evoke
wonderful dreams.
Whereas the
symbols of Nina Ricci House are heart-shaped logo, apples, pigeons and bands,
every single collection has its own bottle of unique design. The designer Jérôme
Faillan created the bottle for Nina as the crystal red apple with the gilded
cap.
Ricci Ricci
fragrance became the other epoch in the history of this perfumery launched in
autumn 2009. The composition of the perfume pays tribute to the flowery scents
with the top notes of bergamot and revel which give some freshness. The basic notes of the scent make
the accords of the rare flower of wishbone plant or the night beauty. It has rare
features when flowers of various shades can grow on the same bush. This peculiarity
to change shades of the color affected the fragrance Ricci Ricci to transform
when particular notes prevail throughout a day to be the chameleon scent. The
fragrance intensifies at night and sounds too seductively. The Indian tuberose
gives the strength while the sandal wood and patchouli express the thrilling
compassion.
The Canadian
model Jessica Stam became the face of the fragrance and
she revealed the target group of consumers with her looks that is
willing to purchase
this fragrance that is happy young girls from twenty five to thirty
five years
old. The design of the bottle is madetypical to Nina Ricci House. It is
stylized as the tied bands and the base of the bottle isdecorated with
the satin band.
When creating
and launching fragrances, the perfumers of Nina Ricci House consider women,
their fears, wishes and dreams. And they committed to make their dreams come
true adding various emotions and spirit to a small amount in the crystal
bottle.
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