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 Like Mari
Adeland Niely, the founder of Nina Ricci Brand, who afterwards became Nina Ricci,
the brand is one of the legendary figures in fashion world. The history of the brand
goes back to its establishment in the XIX century when the 12-year-old Mary
decided to go for apprenticeship at the tailor's workshop to lend a hand to her
mother make ends meet. And the masters could observe that the hats
designed by the young girl got highly demanded and were snatched away.
Nina Ricci worked
scarcely all the way through her life moving little by little but surely along
the career ladder which led her to the world fame in fashion industry. Each and
every step of the modiste Ricci was triumphant and fortune loved her that is
why can be simply explained why Nina Ricci Fashion House was victorious in the
year 1932, the period of decay and crisis when everyone saved a cent and odd
people cared for haute couture. And then, in 1932 as the Nina Ricci Brand
appeared, the event would not be entered into the world history if not her son,
Robert Ricci, who convinced his mother on appropriateness of such an
enterprise.
Nina Ricci
knew perfectly the needs and demands of her regular customers who preferred comfortable
and classic tailoring of their clothes to extravagant garments of other fashion
designers also popular that time. The first collection by Nina Ricci launched a
two-piece dress, little black dress and classic style suit, and yet, the
collection looked plain and rigorous though every single item was perfectly performed
with the inborn taste and style. And soon after Nina Ricci Brand became the most
wanted brand among the most bourgeois in Paris.
Nina Ricci won
the fame around the world during the post-war period when the first swallow was
released which turned out to be one of the priority trends of the House.
The image
of a French woman is not completed and finished without a drop of Nina Ricci
fragrance, and even if she is dressed in Nina Ricci collection wear. Robert
Ricci was the first who created the first perfume presented by this brand. Coeur
Joie, the first fragrance by him from 1946 just proved that the brand was still
promising for new achievements. In the soonest time in 1948 the legendary and
still demanded fragrance L'air du temps was launched by the brand. This perfume
brought good profit to Nina Ricci, leaving alone the fame and acknowledgment.
And the origin of L'air du temps perfume played the enormous role for the
triumphant recognition of the fragrance. Robert Ricci invented that perfume for
his beloved woman, and he was likely to throw in his inspiration he experienced
that time supported with the passionate juvenescent emotions and his
professional skills as a designer. Women from all over the world still go on
preferring this romantic classic trend in spite of the changeable fashion stuff
launched almost every other month by other reputed brands. Today, when putting a charming bottle with a
swallow on the night table and wearing some scent on the wrist and behind the
ear lobe, a woman feels happy. The perfume is called «Air of Time», and it
appears that the perfume is beyond the time. The other fragrances also became
iconic and many of them personify Paris, like Premier
Jour and Love in Paris.
Ten years
after Nina Ricci House employed new designers who breathed
a new life to the clothes collections made by this brand. The times of sixties
and seventies were the times of blooming for the perfume industry of the house.
As a result, another brand is separated from the bigger brand called Parfums
Nina Ricci, and the dynasty established a factory to manufacture Farouche fragrances.
Throughout these
years, Nina Ricci launches collections of clothes, perfume, accessories, jewelry
items, and leather items and glasses for men and women.
Yet, in spite
of the fact that the brand covers almost all spheres of human activity, it proceeds
with winning new fields and expanding the qualification she already possessed. Nina
Ricci became a young and active women-oriented cosmetic brand. In the nineties Time
Avenue Company triggered manufacturing watches under the Nina Ricci brand. And,
finally, recently in the new millennium the French Brand got down to
manufacturing handbags, first step for the first time in the history of many
years.
Some time back
Olivier Theyskens left the post of the creative designer at Nina Ricci House
who served for the company for many years with deliberateness. Thus, one
partcular epoch of the Nina Ricci House came to its end, but another is on the
way. Now, Peter
Copping is going to create for the House who started his career supervised by
Marc Jacobs. He announced that the brand would have a new image of an elegant
woman rather than a young girl. The brand may be assumed to come back to its sources
letting women refinement and elegance with the ever existing notes of L'air du
temps that is always smelt in the air of Paris.
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