Fashion Designers

I wonder if there is anyone who has never heard of Donna Karan? Certainly, but there is hardly anyone who has never seen the signature fragrance, DKNY Be Delicious, in the apple-shaped bottle, which for years has been gracing the pages of glossy magazines, beauty counters and boutiques. The note palette of the «Apple» is regularly enhanced, its advertising concept revolutionized, its ‘faces' changed to adapt to the new beauty concept, but its shape remains unaltered. DKNY are the magical four letters that are not just a brand name, as well as the «apple» is not just a fruit, which changes its perfume notes from season to season. The history of the DKNY brand is a declaration of love for New York, the crazy, wild, business-driven, bustling, and iconic «Big Apple». Donna Karan was born in 1948, in Queens, New York, and she has always turned to her native city for inspiration. Her fashion affair with the Big Apple goes on ever since.

If you remember the legendary series of the '90s «Sex and The City», then you will understand and may perceive the statement that the best friends for a young lady is diamonds. Now the statement changed slightly when the girls having no diamonds are ready to do with gays. In the opinion of most women, the non-traditional sexual orientation males are more comprehensive in regards to women. On the top of it, they never go asleep in the boutique when a woman tries on clothes and ready to give pieces of advice.

Like Mari Adeland Niely, the founder of Nina Ricci Brand, who afterwards became Nina Ricci, the brand is one of the legendary figures in fashion world. The history of the brand goes back to its establishment in the XIX century when the 12-year-old Mary decided to go for apprenticeship at the tailor's workshop to lend a hand to her mother make ends meet. And the masters could observe that the hats designed by the young girl got highly demanded and were snatched away.

All girls play with their dolls. But Anna Sui was the only one who, when dressing her little protégés, cherished a dream that someday she would design real garments, and not simple ones, but the ones that would make women happy. And her dream came true, as those fair ladies who wear Anna Sui dresses can consider themselves lucky to be donning apparel of such unforgettable design and vigor.

Marc Jacobs has a touch and an inborn taste to design clothes that people want to wear. This is the true feature of the talented designer, you know. A satchel or a shoe it's always demanded by people, and he know how and when present his models. From grunge to prom, from private jet to Tokyo nightclub, he launches garments that suits all occasions.

Shopping was always the way for a woman to relieve from stress, depression and rise the mood, and most of women still feel hesitated to order clothes in Internet-shops or by the catalogues. On one part, this way, women fail to enjoy strolling through the line of shops and stores, trying this and that for hundred times, thinking of what to choose, the better but expensive or cheaper but of poorer quality. Shopping is the proved anti-depressant, though, on the other part, it requires time for that, time that is scarce with any woman, and in most cases men accompanying women are short of time and who lose their temper much faster when walking through the endless shelves with clothes and shoes.

MANGO is the Spanish brand of women wear and accessories that are in vogue. First the brand was established in 1984 in Barcelona. The Spanish women of that time had to choose among the foreign brands the collections of which were not assigned to require the mentality and traditions of the Spanish señoras and were not actual to the time. Therewith, the local clothes for every day wear were too dull and did not show a hint of designer creativity and ideas. And MANGO turned out to be the riot of young and courageous Spanish women.

«12 dresses made from new material but not feasible to wear», that was the name of the collection launched by Paco Rabanne in 1966 for the Fashion Week in Paris. And that was true. A young designer presented his first collection of metal dresses. The dresses were tailored in metal, and sewed with the help of pliers and blowlamp. And what about the public? It was definitely shocked. And what about Paco? He was acknowledged among the fashionable designers of Paris. In the same year, 1966, Rabanne launched another collection of dresses made from...what do you think?... paper. The idea was the trigger point for other designers and the world perceived that the clothes may be disposal. And it mattered.

Femininity is different. It ranges from dramatic, effective and killing to romantic and naïve. Femininity may appear as strict, cold and royal sometimes the femininity is infantile, light-minded and incredibly touching. And this kind of femininity is cultivated by the French brand Cacharel.

She turns the clothes upside down; she cuts the stitches and creates the models that could be hardly called «something like a jacket» or «kind of skirt» or «sort of cardigan». She is old and main rioter in the world of fashion. She turned the fashion from upside down, then put it back to upright position and left as it is, shaky and confused. Vivien Westwood is the Queen of punk and the Goddess of provocative actions.

Hugo Boss Company was initiated in 1923 as the Company to tailor men's suits. The business was started by Hugo Boss, the founder of the Company and the brand. Throughout the years of activity the Company expanded the range of its products and what we have now is the wide line of products from clothes and accessories to it to perfume for men and women. Hugo Boss is the middle-class product. This includes goods for both confident and perspective men and women.

When in the late 60-s Ralph Lauren, then a sales assistant at Brooks Brothers, was tired of selling other people's brands and wanted to create his own, he decided to start with a tie. «I had no idea how to design ties. I didn't know a thing about the fabrics and patterns, but I knew how to sell, and I knew that quality is above all».