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Latest Articles - Luxury

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Prada. As Worn by Angels

Thursday, 25 December 2008

pradaPrada is one of the most recognizable brands in the world that is known to almost everyone around the world. Prada is one of those brands that gets forged the most. Prada clothes are worn by celebrities, famous people and even by the Pope. The new Prada collections are desired and expected by everyone whether it is pop-stars, celebrities or other people. According to the Wall Street Journal Miuccia Prada who is the owner of the most recognizable brand in the world is considered one of the top thirty influential women of Europe.

Prada's story has begun in the year 1913 in Milan where a man called Mario Prada has found a new company that was producing bags which he called «Fratelli Prada» (The Prada Brothers). Company's priority was to work with the top level customers which made «Fratelli Prada» use rare, expensive and sometimes exclusive materials for the production of their journey-bags and portmanteaus. Suitcases made from the walrus leather with precious wooden formations installations as well as with the turtle shell installations and with strass ornaments all over the bag were very valuable all around Europe at the time. Despite the popularity once the company was inherited by the daughter of the previous owner -Louise - in 45 years the Prada Company started to fade out and the popular brand was not as desired as it once has been. It is believed that one of the reasons for that is the fact that Prada bags were too heavy and could only be considered as the eye-candy.

In the year 1979 the youngest of the grand-daughters' of Mario Prada - Miuccia Prada - was put in charge for the company. It was really hard to find anyone less suitable for the role of the chairman of the company. For the last couple of years Miuccia was studying in the university, was a part of the pantomime in Milan's «Piccolo Theatre», was a member of the communistic party and was one of the most recognized member of the women rights movement in the 1970-s. Despite all that this was indeed Miuccia Prada, the revolutionary woman who managed to make a company with a world-wide reputation out of Fratelli Prada. Miuccia, however, admits that if she didn't meet her husband - Patricio Bertelli - the same year who later became her business partner, she probably would never reach those heights that she eventually did with Prada.

For six years Miuccia was working on the collection of bags made from black nylon. This is where the rise of the Prada brand began. The portmanteaus from light but solid cloth as well as black nylon mini-bags without the brand's name on it were demanded by every woman all over Italy. The price for the production was high enough which led to a lot of fake Prada bags which on its own made people look for real Prada even harder.

Not having a designer's degree didn't stop Miuccia from creating the Prada prêt-a-porte collection in 1989. Even though the «fall-winter 1989» collection was criticized very much women liked the straight, even strict lines which made the clothes stand out from the very sensitive collections of other designers of that time. The same could be applied to the black tones of the Prada collection in contrast to bright colors that dominated the fashion world in the late eighties. Three years later Miuccia created a new clothing brand named after her pseudonym Miu Miu. The brand looked more youth-alike and using the bright colors was in contract to prêt-a-porte more accessible, brighter, and lighter. Miuccia gathered the ideas for the first Miu Miu collection from her own closet which mostly consisted of hippie clothes and accessories.

While Miuccia was designing the clothes all of the business issues are being taken care of by her husband - Patricio Bertelli. In the 1990-s Miuccia creates the men's clothing collection, a collection of the underwear and the famous sunglasses collection. The sunglasses collection made the critics go wild. The heavy, squared glasses with a massive frame did not fit in any other Prada collections and it was believed that the company is soon to be closed. However the «Disgusting Prada» was so much talked about that thousands of people were looking for the items and Miuccia even received a reward for «Best Accessories» at the designers' assembly in the USA the same year.

This autumn, as Miuccia told herself, she got carried away with the gofferings. While she only wanted to decorate the clothes with a bit of lace, Miuccia created a collection with every item being made from the goffering. The collection was met very warmly. Nobody really expected something so sexy, frank, and feminine from the «good old Prada», Miuccia really created a sensation there. This winter Prada will bring us the frosty goffering as well. Clothes, bags, accessories all have a goffering applied to them reminding one of the frosty patterns on the iced window glasses. The collection is expected to be in black, dark blue, light blue and bronze colors. The shoes collection reminds one of the Glinda the Good Witch's magical straps from «The Wizard of Oz» book by Frank Baum. It seems as if it is possible to fly away to a different realm while wearing them...

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