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 Topshop is known as the true phenomenon in the fashion industry
throughout the world originated in Great Britain. The brand was
initiated over forty yeas ago as the small semi-basement shop to become
as one of the largest trading network of trendy wear that manages over
300 stores in 20 countries of the world. Topshop brand managed to prove
that style is what can be adopted and even the cheap wear can be stylish
and this is thanks to collaboration with the supermodel Kate Moss to
some extent who designs collections of women wear for loved by most
celebrities.
The history of the brand Topshop dates back to 1964 when, in Sheffield,
at the store of Peter Robinson brand, a small department of women's wear
was opened. The initiative was quite successful to last for ten years
in the basement department of the store Peter Robinson based in London,
while in 1974 Topshop acquired its first own clothing store specially
for young ladies between 13 to 25. Four years later Topshop launched the
similar brand Topman which offered clothing especially for men and in
1992 both brands merged to create the largest store of fashionable
apparel in Oxford Street in London which exists till now.
In spite of dozens of stores in Great Britain and quite affordable price
for clothing, Topshop was not too demanded in the 90s. Moreover, the
clothing offered by the brand as not considered trendy and stylish.
However, in the late 90s Jane Shepherdson headed the brand and she
seemed to put life to the brand. Jane Shepherdson employed the
innovative approaches, including the idea of limited edition collections
which become valuable due to scarcity and sooner Topshop turned into
the rigorous democratic fashion brand.
In 2005 Topshop earned love of ordinary people and proved to be in
fashion on runways, either. The collection Topshop Unique became one of
many collections by the retail networks for the history of Fashion Week
in London presented at the catwalk. Yet, in 2007 the brand Topshop found
the popularity beyond Great Britain. The brand shop based in London
first presented fo sale the apparel created by Kate Moss specially for
Topshop. The popularity of Kate Moss as a model and as a fashion
designer and her collection of fashion wear arouse so high interest and
concern that the clothing used to be sold within several hours from the
sale start. The fashion critics all stated that such collaboration
between the Topshop and Kate Moss was really unfortunate decision and
the one-season business. Still Kate Moss was a real discovery for the
brand to bring millions of profit with her collections of trendy wear.
As tabloids stated lately, Kate Moss and Topshop came to the end of
collaboration and supermodel yielded to Chloe, the daughter of the brand
owner, Philip Green.
Nevertheless, Kate moss was not the only celebrity who made collections
to sell under the brand Topshop. So, the painter Stella Wine presented
her collection for Topshop in 2007 demonstrating clothing based upon her
own paintings. Prior to conclude collaboration with Kate Moss, Topshop
got a fame for a good tradition to offer collections of limited edition.
Fashion designers regularly present clothing collections for Topshop
that do not yield to expensive and luxury versions demonstrated at
runway in style. Thus, reputed designers as например, в разное время
свои коллекции для Topshop представляли такиепопулярные британские
дизайнеры, как Christopher Kane, Richard Nicoll, EmmaCook and Jonathan
Saunder.
The fact that Topshop is incredibly popular to evoke high interest in
all collections is not surprising. Being the largest retail network of
the world fashion clothing, Topshop quickly responses to the appearance
of the tendencies in fashion world. The collections demonstrating the
latest tendencies appear in Topshop stores quicker than in fashion
boutiques at lower prices, though. Topshop stores are located in the
most countries in Great Britain, USA, Russia, Austria, Spain, Poland,
Turkey, UAE, Croatia, Thailand, Israeli, Sweden and Japan.
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