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Latest Articles - Luxury

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Helmut Lang – the Great Person in Fashion

Sunday, 26 September 2010

Helmut LangThe fashion industry owes a lot to Helmut Lang to the largest extent. Helmut Lang was born in Austria. He is an artist by birth and a minimalist by soul and he showed that fashion should not bend people to its will while individuality is the priority in almost every sphere of life. Helmut Lang was one of the dictators of minimalism style to stand for elegance and chic. Millions of women are thankful to him for the style promoted by him. His works are lovely to see at runways and comfortable to wear for every day use and such match is not customary in fashion world.

Helmut Lang was born to Vienna in 1956. He was raised in the family with the conservative traditions and it was quite difficult to go into the artistic sphere. A young man entered the business school though secretly he dreamed about the world of fashion with chances to create clothes of his own. Eventually, Helmut established his business and the first store where his clothes were presented was opened in 1977. The business succeeded and a year later Helmut Lang brand launched its first fashion collection. The laconic style seemed to be the signature of the new-born designer and soon he became the regular participant at prêt-à-porter shows in Paris and Milan. The glory came to Helmut when he opened his first boutique in 1986.

The fashion couturier worked too hard to prosper in the 90s. The minimalism style was in favor and Lang felt perfect in it. He was the adherent to moderateness and being the indefatigable experimentalist, he dared to blend the technological discoveries with the classic and retro fashion elements. An artist by birth, Helmut followed only his vision of things and the works appeared too fresh, innovative and beyond all clichés. The elegant simplicity, minimalist chic symbolized his attitude to fashion and the signature of him.

He proved to show that a strict dandy suit is allowed to wear for everyday use without a shirt under it. A white T-shirt made it practical but still business like and those models found their niche in collections by Helmut Lang brand. The edge of clothes lost the completeness thanks to the lack of distinct features and identification of asymmetry. Black and white, grey and beige matched each other in every single ensemble.

In the late 1997 Lung completed his works in Europe. Then the fashion couturier left ParisNew York. In 1998 the first show of Lang first collection was held in USA. And the launch of the denim wear line looked practical for that time. Yet, Helmut could not escape from the spirit of American common sense and freedom though the style of his work as a designer did not undergo sea changes. for

Early years of the third millennium were found to be hard for the fashion designer. First, in 2002 he launched and immediately discontinued the wear line for men. Two years later the brand Helmut Lang was acquired by Prada Group, the fashion industry giant. This challenged seemed to be the new and fresh turnabout for success and the favorable way to create for the designer. However, something failed and in 2005 Helmut Lang left his own company breaking all business relations with the brand that he raised from the first roll of thread and scissors. And both the designer and the brand came into the new epoch. The Helmut Lang brand invited Nicole and Michael Colovos to hold the position of creative designers who launched their debut collection for spring-summer 2007.

In spite of the fact that the Fashion house lost its owner, the new couple contributed to keep the signature style of the house unchanged. They tried to have the vision of the couturier the same as if working under his supervision since Helmut Lang did a lot to make his name associate with haute couture. The same colors, moderate design, few jewelry and asymmetry are seen in all Helmut Lang Collections 2010, inclusively.

Despite the season the style is still similar and the only collection 2010 for summer wear includes some vivid insertions of blue-sky color which look incredibly elegant without any designer elements. The designers proposed the image of a sensible woman for the autumn-winter season who cannot do without leggings and asymmetric volumetric top.

Helmut Lang never lost his aspiration to create various images. He is still an artist, perhaps in new interpretation, and currently he exhibits his works at the world level.

The story about this person is incredible. He was seen keen on clothes design and still he rejected everything at the high point of glory and fame. Anyway, he is happy today and he still creates following the rules of minimalism as the base of the perfect style.

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