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Latest Articles - Luxury

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MaxMara – Italian luxury

Thursday, 30 September 2010

MaxMaraWhen choosing a trendy stuff for us we play around with accosisation like a little black dress we want to get from Chanel, a trench is better to purchase from Burberry. Shoes are gorgeous from Jimmy Choo and Manholo Blahnik, and the coat should be from MaxMara. We all know that these fashion stereotypes comfortable to find yourself in fashion world occur when the particular garment was found to be commercially effective and significant for the brand development. When other brands introduce new visions of some details into the fashion industry, the coat for the Italian brand MaxMara was the thing to start with and the history is long, interesting and quite unique.

Achille Maramotti, the founder of the brand, is the Italian who was born in 1927. His father was the Literature Professor and his mother was engaged in fashion ware tailoring and Maramotti used to call her a high class fashion designer. Achille was born and brought-up to the family of artists observing the work of his mother. In the soonest Achille realized that Madam Fashion is what he would like to tie his life with. And in 1951 a young andpromising Italian managed to open his own business. He intended to see his company at theinternational level and he gave the name MaxMara to the company with the part of hissecond name.

Italy is always known for the best manufacture of clothes. It is the country with its fashion traditions, though Maramotti made decision to conflict with all the customs obeying the fashion and making customers obey to what is offered.

The founder of the reputed brand proceeded with something too different. He elaborated his own scheme of working when he accepted commitment of various masters to tailoring, and they were very experienced and reputed by the time. So, within a particular time Karl Lagerfeld, Franco Moschino, Narciso Rodriguez, Domenico Dolce and Stefano Gabbana and many others committed for the Italian family of MaxMara. By the way, after the collaboration of the famous couturiers was announced to the public, the management of the brand ceased revealing the names of designers any longer.

The first fashion collection by MaxMara was created with the help of Achille Maramotti who put high hopes to the ever-living classic style. The design of two coats and a suit launched in the debut collection was borrowed from the French haute couture designers, though this was the signature of the MaxMara Company later on.

What is a woman who loves and wears MaxMara clothes for over fifty years yet? She doesnot intend to strike the surrounding with the fancy lines. She does not need to be involved inthe latest trends which serve as the torch to pave the way for other women as if they walk indarkness. She knows of what is trendy today, though she can boast with her own unique image, which is elegant though unpretentious and is the synonym of taste and style as such.

MaxMara proposes only elegant and decent fabric to women, whether it is cashmere, camel’s hair, tweed which comes as the favorite material for fashion designers appearing in delicate coats, laconic costumes, dresses, jackets designed for modern women who ignore just trendy things. Comfort and convenience are far more important for MaxMara women than actual tendencies that outdate in one or two seasons. Yet, this is the reason why MaxMara clothes are loved and by women for many years.

Currently the company MaxMara Fashion Group merges several brands designed for different ages, styles and complexion. Sportmax is a label established in 1969 aimed for purposes of the young consumer as well as the new and fresh interpretation of the youth style as Max&Co.

The brand that offers stylish ensembles for women from all over the word especially considering the shapes of Italian women. The brand Marina Rinaldi is especially for such women. Pianoforte is the brand that launches luxury evening gowns. Those who find prêt-à-porter clothes because of finance, the lines Marella and Penny Black offer their models.

MaxMara brand offers clothes, accessories and perfume which also vote for the freedom of a woman who has a style beyond of time.

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