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 When
choosing a trendy stuff for us we play around with accosisation like a little
black dress we want to get from Chanel, a trench is better to purchase from Burberry.
Shoes are gorgeous from Jimmy Choo and Manholo Blahnik, and the coat should be
from MaxMara. We all know that these fashion stereotypes comfortable to find
yourself in fashion world occur when the particular garment was found to be
commercially effective and significant for the brand development. When other
brands introduce new visions of some details into the fashion industry, the
coat for the Italian brand MaxMara was the thing to start with and the history
is long, interesting and quite unique.
Achille
Maramotti, the founder of the brand, is the Italian who was born in
1927. His father
was the Literature Professor and his mother was engaged in fashion ware
tailoring and Maramotti used to call her a high class fashion designer.
Achille
was born and brought-up to the family of artists observing the work of
his
mother. In the soonest Achille realized that Madam Fashion is what he
would
like to tie his life with. And in 1951 a young andpromising Italian
managed to open his own business. He intended to see his company at
theinternational level and he gave the name MaxMara to the company with
the part of hissecond name.
Italy is always known for the best
manufacture of clothes. It is the country with its fashion traditions, though Maramotti
made decision to conflict with all the customs obeying the fashion and making
customers obey to what is offered.
The founder
of the reputed brand proceeded with something too different. He elaborated his own
scheme of working when he accepted commitment of various masters to tailoring,
and they were very experienced and reputed by the time. So, within a particular
time Karl Lagerfeld, Franco Moschino, Narciso Rodriguez, Domenico Dolce and Stefano
Gabbana and many others committed for the Italian family of MaxMara. By the
way, after the collaboration of the famous couturiers was announced to the
public, the management of the brand ceased revealing the names of designers any
longer.
The first fashion
collection by MaxMara was created with the help of Achille Maramotti who put
high hopes to the ever-living classic style. The design of two coats and a suit
launched in the debut collection was borrowed from the French haute couture
designers, though this was the signature of the MaxMara Company later on.
What is a
woman who loves and wears MaxMara clothes for over fifty years yet? She
doesnot intend to strike the surrounding with the fancy lines.
She does not need to be involved inthe latest trends which serve as the
torch to pave the way for other women as if they walk indarkness. She
knows of what is trendy today, though she can
boast with her own unique image, which is elegant though unpretentious
and is
the synonym of taste and style as such.
MaxMara proposes
only elegant and decent fabric to women, whether it is cashmere, camel’s hair, tweed
which comes as the favorite material for fashion designers appearing in
delicate coats, laconic costumes, dresses, jackets designed for modern women
who ignore just trendy things. Comfort and convenience are far more important
for MaxMara women than actual tendencies that outdate in one or two seasons.
Yet, this is the reason why MaxMara clothes are loved and by women for many
years.
Currently the
company MaxMara Fashion Group merges several brands designed for different
ages, styles and complexion. Sportmax is a label established in 1969 aimed for
purposes of the young consumer as well as the new and fresh interpretation of
the youth style as Max&Co.
The brand
that offers stylish ensembles for women from all over the word especially
considering the shapes of Italian women. The brand Marina Rinaldi is especially
for such women. Pianoforte is the brand that launches luxury evening gowns.
Those who find prêt-à-porter clothes because of finance, the lines Marella and
Penny Black offer their models.
MaxMara brand
offers clothes, accessories and perfume which also vote for the freedom of a woman
who has a style beyond of time.
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