Fashion Designers

«12 dresses made from new material but not feasible to wear», that was the name of the collection launched by Paco Rabanne in 1966 for the Fashion Week in Paris. And that was true. A young designer presented his first collection of metal dresses. The dresses were tailored in metal, and sewed with the help of pliers and blowlamp. And what about the public? It was definitely shocked. And what about Paco? He was acknowledged among the fashionable designers of Paris. In the same year, 1966, Rabanne launched another collection of dresses made from...what do you think?... paper. The idea was the trigger point for other designers and the world perceived that the clothes may be disposal. And it mattered.

Femininity is different. It ranges from dramatic, effective and killing to romantic and naïve. Femininity may appear as strict, cold and royal sometimes the femininity is infantile, light-minded and incredibly touching. And this kind of femininity is cultivated by the French brand Cacharel.

She turns the clothes upside down; she cuts the stitches and creates the models that could be hardly called «something like a jacket» or «kind of skirt» or «sort of cardigan». She is old and main rioter in the world of fashion. She turned the fashion from upside down, then put it back to upright position and left as it is, shaky and confused. Vivien Westwood is the Queen of punk and the Goddess of provocative actions.

Hugo Boss Company was initiated in 1923 as the Company to tailor men's suits. The business was started by Hugo Boss, the founder of the Company and the brand. Throughout the years of activity the Company expanded the range of its products and what we have now is the wide line of products from clothes and accessories to it to perfume for men and women. Hugo Boss is the middle-class product. This includes goods for both confident and perspective men and women.

When in the late 60-s Ralph Lauren, then a sales assistant at Brooks Brothers, was tired of selling other people's brands and wanted to create his own, he decided to start with a tie. «I had no idea how to design ties. I didn't know a thing about the fabrics and patterns, but I knew how to sell, and I knew that quality is above all».

The time when we distinguished the clothes for prêt-a-porte and haute couture outdated, yet we need to tell about the most perspective and demanded segment, the fast fashion. Fast fashion refers to collection of clothes that appear in turn at the windows shops of Zara and H&M, Bershka and Mexx, Mango, Monsoon and other stores. And yet, some of the above brands prefer fast fashion wear launching the clothes for one season only that is unique and eye-catching. Some of them try to keep conservative traditional views and stay classic as the real «fashion».

The competition so popular among the reputed designers is not only the common thing in the fashion world. Yet, it is encouraged since everyone is aware that when couturiers compete to outdo others, their attempts come to us in the most amazing collections. Though, the intention to go better than others is tricky. It is known that Coco Channel never missed to annoy her opponent Elsa Schiaparelli and once Coco set fire to her dress. The current fashionists prefer settling their disputes at the court like Giorgio Armani and D&G. It is not rare when they come to trivial blows.

A name who works in the line of knitted fabric is Sandra Backlund. In knitwear, Backlund has discovered herself niche turning the garment into a piece of art. Her designs are great example of great combination that blends traditional techniques with new aesthetics. Having contemporary exciting outlook and crafting styles, Backlund's «slow fashion» got popularity around the world.

Zara is a Spanish chain store, one of the famed Wear, Shoe and Accessory brands in the world. It is among the top brands in terms of value worldwide. Amancio Ortega opened his first store by the name Zara in 1975, in  La Coruña in Spain.

Like Japanese literature, Japanese fashion is a multidimensional space where there is a place for traditional kimonos, soft short-spoken haiku, for pro-American Murakami and jazzy trousers. Virtually all famous Japanese designers reconcile eastern and western motives in their style to provide their own interpretation of the European fashion....

Trees are green, all trees are green, we've seen so many green trees that we forgot that the trees can be pink, too, but if the tress were pink, I would show you a green tree. People used to believe that poppies have no smell. The strange flower with high and fleshy stem and scarlet petals that will not endure a touch or caress has no aroma... It used to be true before the emergence of the Flower by Kenzo, the perfume as famous as it is unusual.

What do you need to stay popular? Probably, not only know the market, respond to the customers' demands, but also find a steady business segment and conquer it. Exclusive designer lingerie used to be such niche market segment. Women will always seduce men, despite the raging financial crisis. And the more humankind develops, the richer men get, the more refined and seducing women have to be to conquer the best, the richest and most reliable men.