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 Fashion in Italy is a nationwide passion, and if you want to
see what is in fashion you only need to stroll to restaurants and streets and
various piazzas. People go to those places to show their best things and be
sure that almost every Italian follows the trends and is aware of what is in
vogue today and tomorrow. The words «Italian fashion» is associated with
something stylish, pleasant and elegant with any person, even if the latter
refers to the world fashion in an indirect manner. The Italian fashion is
imagined as the sheer and vivid fabric, this is the hoarse voice of Celentano
from the stereo of the white cabriolet, this is a glass of martini with a
perfect piece of tiramisu. This is the style least of all subject to conventions
rather than the French fashion, though as elegant as the latter.
Who sets the trends of the Italian fashion then? Who makes
people chase the fashion trends and live on that? Those who appreciate the
freedom of self-expression, spend all their leisure time, their comfort and
those people include…
Armani who proposed tweed jacket to match with the leather
jeans or denim trousers, who was the first to offer haute couture for the
youth, that is the line «Emporio Armani» for low prices;
Laura Biagiotti who caused the comfortable and pleasant
evening dresses from cashmere and jersey for the public use;
Valentino Garavani, the style of which was determined as «Dolce
Moda » for the sake of models with the elegant embroidery and feminine dresses of
perfect style and proportions;
Gianni Versace who stated that «haute couture», assigned for
both men and women may be elegant and sexual;
Gucci, who started from manufacture of the elegant shoes and
leather accessories and was adventurous enough to invite Tom Ford, the American
designers, and who managed to match solid and elegant handbags and belts with
vivid and affordable models of attires;
Dolce and Gabbana, who were the first to offer sheer mini
dresses and jeans with embroidery, who were the designers with the bestseller
collections under the motifs of the Italian cinema of the epoch of neo-realism
and who are the owners of the brand replicated throughout the world; «Max Mara»
Company that was founded as the anonymous design studio where the reputed Karl
Lagerfeld and Jc de Castelbajac, the owner of the brand «Marina Rinaldi», the
designer of the elegant durale and comfortable coats and suits for office wear
made from tweed and cashmere. It’s a lot to list the names and companies and
everyone would be marked with the vivid and unique design and the philosophy of
style in the encyclopedia of Italian fashion.
Italian designers are excellent teachers of wonderful and
beautiful life style. Rosita Missoni named as the Queen of jersey and Franco
Moschino who makes slightly ironic haute couture collections though adhering to
it in the sphere of luxury provocative aspects could be the perfect trainers of
what is fashionable and how to learn it. Just remember his hats as the hangers
or plane models.
As for Prada House, it followed Gucci on its triggering
point, starting with the higher class leather accessories to the collections of
wear styled in Italian minimalism. The marquess Emilio Pucci is the
acknowledged master of the flamboyant geometry, while Nina Ricci is the lawyer
of the mature women nature and beauty who dresses women in classic and strict
thins designed to prove the beauty and elegance of the mature age but not to
hide it.
The Italian born Elsa Schiaparelli designs the shocking pink
baggy and squeezed fabric and Salvatore Ferragamo, the greatest «shoe-maker» in
the world who invented the wedge-heeled shoes, cork shoes, «invisible shoes» with
fittings from fishing line. And white, creamy fur coats by Fendi that became
the fetish for the latest decade and many celebrities like Lady Di and Madonna
and other Hollywood stars and European «stylish icons».
The Italian style does not pretend to have the highest
status in haute couture. It does not serve the society but causes the society
love it creating clothes and shoes that are widely demanded and admired. The
Italian fashion has reached the world arena shared by England and France and it
managed to come and stand by them easily and beautifully that there was no
doubt left about the superiority of the Italian fashion. As for the Italian
shoes, the shapes were dictated by the form of the continent and 23 pairs of
shoes that ancient Romans used to have. The Italian fashion is delicate and
flippant to the extent to make a demimondaine a noble woman and the real lady –
a charming coquette.
Elegance is in the blood of Italians and most of them are
for the comfort and beauty. The Italians appreciate if you have a taste and
style in your ensembles and when your hair and makeup are on the high level.
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