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 Miss Sixty
is one of the most successful lines of clothing of the Sixty Group brand, created
in the early 1990s. The brand quickly gained international attention and popularity
with the fair sex. The first collection was launched in 1991, and its first
branch was established in the United States in 1992. However, it took until
1999 before the Miss Sixty monobrand store was opened in London and was quite a
success.
Originally,
Miss Sixty was no more than an Energie womenswear line, over the years Miss
Sixty has conquered its own space and become one of the most appreciated and
well-known brands of the group. In 2000, Miss Sixty took a step further into
the fashion world by launching its own line of footwear. Then, the Miss Sixty
eyewear line was launched in 2002, followed by a kids line of clothing in 2004.
The brand
has continued to go strong in the past few years. In 2005, the brand partnered
up with Coty to launch a new fragrance. During that same year, the brand also
partnered with other companies to launch its own brand of jewelry and leather
goods. The following year, Miss Sixty launched underwear and beachwear in
partnership with CSP.
The first
Miss Sixty fashion show in New York (in 2006) was celebrated with the launch of
swimwear and underwear collection. In 2007, a collection of jewelry was added to the
collection of timepieces created in partnership with jewelry brand Morellato.
Miss
Sixty's target customers are represented by demanding young women who are
continuously in search of innovation, originality and variety, who love playing
with garments and define their look and style from time to time.
Interestingly,
Miss Sixty's designs usually are a blend of completely irreconcilable elements,
and yet, when combined, they form a perfect whole with ulta-hip modern details
and vintage elements inspired by 1960-1970-s fashion trends. A Miss Sixty girl may
look like a modern schoolgirl, or as a hippie, or a flower-girl from years long
past, but in any case she will look chic and fashionable.
Sweeping long
décolleté dresses with bold graphic prints, combi-shorts donned over a
swimsuit, fancy fashion prints on T-shirts and tank tops, flower-printed
peasant blouses combined with long striped stockings and stylish caps, jeans
and trousers accessorized with oversized shades... This is a unique and instantly
recognizable Miss Sixty style.
Miss Sixty
is the originator of the very popular super-tapered jean trend and is a
favorite among such A-list celebrities as Angelina Jolie, Gwen Stefani,
Scarlett Johansson and Cameron Diaz, to name a few. Its signature jean, the
J-Lot Trouser, was created 4 years ago and is updated every season. The J-Lot
Trouser is a 5-pocket, super low rise, tapered jean. It can be worn as
ordinary, everyday wear or dressed up for a night on the town with the girls.
Besides, Miss Sixty pioneered with the launch of «anti-cellulite» jeans
saturated with a specially formulated serum.
Miss Sixty
has today become increasingly feminine, sexy and glamorous, yet without losing
its typical ironical touch which is appreciated by the many fans of the brand.
A
distinctive feature of the brand is its devotion to comfort. Since Miss Sixty
was originally designed for girls who can not afford to change clothes three times
a day, the emphasis was shifted from glamour to comfort. Glamour, however, was
not sacrificed altogether. The only exception to the «rule of comfort» is Miss
Sixty footwear, from heels to sneakers.
Miss Sixty is
surprisingly feminine, sexy, glamorous and ironic. It preserves the playfulness
of youth, even in its best «classic» pieces. All Miss Sixty items are
relatively affordable, and given the variety of its products, you can both find
new clothing at Miss Sixty, and update your wardrobe accessories, jewelry and footwear.
For men,
however, Miss Sixty has nothing to offer. This could be labeled gender
discrimination, if the Sixty Group has not created Energie, an exclusively male
brand.
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