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Miss Sixty: Exclusively For Women

Wednesday, 24 March 2010

miss sixtyMiss Sixty is one of the most successful lines of clothing of the Sixty Group brand, created in the early 1990s. The brand quickly gained international attention and popularity with the fair sex. The first collection was launched in 1991, and its first branch was established in the United States in 1992. However, it took until 1999 before the Miss Sixty monobrand store was opened in London and was quite a success.

Originally, Miss Sixty was no more than an Energie womenswear line, over the years Miss Sixty has conquered its own space and become one of the most appreciated and well-known brands of the group. In 2000, Miss Sixty took a step further into the fashion world by launching its own line of footwear. Then, the Miss Sixty eyewear line was launched in 2002, followed by a kids line of clothing in 2004.

The brand has continued to go strong in the past few years. In 2005, the brand partnered up with Coty to launch a new fragrance. During that same year, the brand also partnered with other companies to launch its own brand of jewelry and leather goods. The following year, Miss Sixty launched underwear and beachwear in partnership with CSP.

The first Miss Sixty fashion show in New York (in 2006) was celebrated with the launch of swimwear and underwear collection. In 2007, a collection of jewelry was added to the collection of timepieces created in partnership with jewelry brand Morellato.

Miss Sixty's target customers are represented by demanding young women who are continuously in search of innovation, originality and variety, who love playing with garments and define their look and style from time to time.

Interestingly, Miss Sixty's designs usually are a blend of completely irreconcilable elements, and yet, when combined, they form a perfect whole with ulta-hip modern details and vintage elements inspired by 1960-1970-s fashion trends. A Miss Sixty girl may look like a modern schoolgirl, or as a hippie, or a flower-girl from years long past, but in any case she will look chic and fashionable.

Sweeping long décolleté dresses with bold graphic prints, combi-shorts donned over a swimsuit, fancy fashion prints on T-shirts and tank tops, flower-printed peasant blouses combined with long striped stockings and stylish caps, jeans and trousers accessorized with oversized shades... This is a unique and instantly recognizable Miss Sixty style.

Miss Sixty is the originator of the very popular super-tapered jean trend and is a favorite among such A-list celebrities as Angelina Jolie, Gwen Stefani, Scarlett Johansson and Cameron Diaz, to name a few. Its signature jean, the J-Lot Trouser, was created 4 years ago and is updated every season. The J-Lot Trouser is a 5-pocket, super low rise, tapered jean. It can be worn as ordinary, everyday wear or dressed up for a night on the town with the girls. Besides, Miss Sixty pioneered with the launch of «anti-cellulite» jeans saturated with a specially formulated serum.

Miss Sixty has today become increasingly feminine, sexy and glamorous, yet without losing its typical ironical touch which is appreciated by the many fans of the brand.

A distinctive feature of the brand is its devotion to comfort. Since Miss Sixty was originally designed for girls who can not afford to change clothes three times a day, the emphasis was shifted from glamour to comfort. Glamour, however, was not sacrificed altogether. The only exception to the «rule of comfort» is Miss Sixty footwear, from heels to sneakers.

Miss Sixty is surprisingly feminine, sexy, glamorous and ironic. It preserves the playfulness of youth, even in its best «classic» pieces. All Miss Sixty items are relatively affordable, and given the variety of its products, you can both find new clothing at Miss Sixty, and update your wardrobe accessories, jewelry and footwear.

For men, however, Miss Sixty has nothing to offer. This could be labeled gender discrimination, if the Sixty Group has not created Energie, an exclusively male brand.

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