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Donna Karan: New-York, I Love You...

Thursday, 11 February 2010

Donna KaranI wonder if there is anyone who has never heard of Donna Karan? Certainly, but there is hardly anyone who has never seen the signature fragrance, DKNY Be Delicious, in the apple-shaped bottle, which for years has been gracing the pages of glossy magazines, beauty counters and boutiques. The note palette of the «Apple» is regularly enhanced, its advertising concept revolutionized, its ‘faces' changed to adapt to the new beauty concept, but its shape remains unaltered. DKNY are the magical four letters that are not just a brand name, as well as the «apple» is not just a fruit, which changes its perfume notes from season to season. The history of the DKNY brand is a declaration of love for New York, the crazy, wild, business-driven, bustling, and iconic «Big Apple». Donna Karan was born in 1948, in Queens, New York, and she has always turned to her native city for inspiration. Her fashion affair with the Big Apple goes on ever since.

Donna Karan began her career as an assistant designer with Anne Klein in the late 1960s (to do this, she quit Parson's School of Design), where she was eventually promoted to associate designer in 1971. When Anne Klein died of cancer in 1974, Takihyo Corporation of Japan became the new owner and Karan became head designer of the house. In 1984 Donna Karan left Anne Klein and, together with her then husband Mark Karan and Takihyo Corporation started her own business «to design modern clothes for modern people». She showed her first Donna Karan women's collection in 1985.

Unlike many young designers who start with making clothing for younger people because they are often choose daring and innovative styles and can afford many things that are discarded by the older generation in favor of the simple classics, Karan began with apparel for thirty-something fashion-conscious self-confident women with active lifestyle who seek elegance, practicality and simplicity. At first she became known for her line of elastic bodies. Then word spread about her Essentials line, offering seven easy pieces every woman should have in her closet. The Essentials line became a success and the seven pieces were broadened to about 200 pieces today. Donna Karan won special CFDA awards three years in a row, in 1985, 1986 and 1987.

At a time when more and more women in America entered the business world and were looking for sophisticated and elegant, yet simple and functional clothing, preferably in black, white or grey, the company experienced tremendous success with its ‘power dressing' outfits and was loved by the critics in the 1980s. Ms. Karan always insisted that she would only design clothes, like jersey dresses and opaque Lycra tights, that she would also wear herself.

But it was her launch of DKNY, a casual line of lower-priced clothes ($90 bodysuits, $300 blazers) in 1989 that made her ideas and her designer name vastly more accessible to younger working women wanting to don a designer name but unable to afford her couture prices. The philosophy was one of simplicity.

The line was such a hit that Karan can be regarded as the first designer to successfully establish a diffusion line. Two years later she created DKNY Jeans, a denim-inspired collection. DKNY Jeans are not tight-fitting skinny or «cigarette» jeans, designed for waif fashion models. DKNY jeans fit so perfectly that they cease to be a traditional young wear and can be viewed as a must have item for any age.

DKNY for men was launched in 1992; one year after the «Signature» line for men had been presented. In its heyday in the 1990s, the Donna Karan portfolio, for men and women, consisted of the top-of-the-line «Donna Karan New York» collection (black label, couture collection, partly hand-made, limited distribution) and its variation, the «Donna Karan Signature» collection (golden label, designer sportswear, wider distribution) as well as the «DKNY» (lifestyle diffusion line) and the low-priced «DKNY Jeans» (with its variation, DKNY Active) lines. Her reputation and identity as a world-class designer established, Karan expanded her vision into home furnishings and a women's body care line (moisturizers, bath soap, and shower gels). By the late 1990s, Karan had amassed a global business empire that included children's wear, fragrances, skin-care products, hosiery, and eye wear, as well. The company had almost 300 foreign accounts, including 27 free-standing Donna Karan stores, with strong followings in Europe, the Far East, and Japan. In addition to attracting the loyalty of consumers, she won recognition from the global fashion press and top designers who voted her Best Woman Designer in the World and Best American Designer to Emerge in 20 Years.

The success of Donna Karan is based on a very precise calculation and simple functional styles for the active business women, who need comfortable yet fashionable clothing. It has a touch of uniqueness, it's daring, bold, mystique yet sophisticated and elegant. Early in her career, Karan invented the brilliant concept of the «Essentials», seven basics things every woman must have in her wardrobe. According to Karan, this «Magnificent Seven» includes a blouse, a dress, a sweater, pants, leggings, a leather jacket and a pant suit. Karan offered her version of wardrobe basics, which made dressing for any occasion easy.

Today, the name of Donna Karan and her brand DKNY are synonymous with New York, just as the iconic Empire State Building or the Statue of Liberty. The apparel that Donna Karan offers to modern women is classic yet modern, which corresponds to the image of a business woman, who can live in New York, or in any other city of the world.

Sometimes called the queen of American fashion, Donna Karan has earned a reputation as a world-class designer as well as a strong business-woman. In addition, she is grandmother of seven, and a very fashionable one.

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Lynn Melloni  - inherited fashion designs   |2010-03-12 18:59:10
My brother Mark Barca and myself Lynn Melloni inherited 91 magnificent fashion sketches.They are prestigiously sketched with preciousness and detail.All sketches are intricately detailed from hair design to shoes to jewlery. The models look animated.Some designs are sexy,elegant,confident and timeless.One of the sketches is dated 1966. We would like to share these with your design team. Thank you for your time in advance.
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