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Denim Wear For Every Occasion

Sunday, 08 May 2011

denim wearThe history of denim wear dates two centuries back in the past and is deemed as international to be accepted in every corner of the world. Jeans wear is appreciated by men and women, poor and rich people, adults and the youth. Jeans is the most democratic apparel for they are affordable irrespective of the social status and financial reputation. America was once overwhelmed with denim fashion when the jeans hardly became the national clothing, and then it was adopted in more conservative countries.

Denim wear is deemed to appear in 1853 when a young Jew fellow Leiba aka Levi Strausslaterin the fashion industry was left behind alone with no funds to survive. The only thing hepossessed was the cloth of canvas. Having some skills in sewing, Leiba traveled in areas of gold mining to offer his personal services to make tents. A worker refused from the tent but vouched for a pair of trousers, strong and durable. And  Leiba flashed with the genius idea to make trousers from coarse but durable canvas.

The worker was satisfied to the extent that he recommended Leiba to all his co-workers. The idea of durable trousers traveled around and in the shortest time of a year Strauss owned his tailor’s workshop in San-Francisco.

The way Levis’ brand appeared

Levi invented the indigo color for his trousers by himself. He turned out to be a good trader and he came to the idea that canvas is a little bit expensive for trousers while cheaper blue twill was a perfect textile imported from the city of Nimes in France. The word denim appeared from the phrase de Nimes since the material was imported from there.

Further on Strauss attracted his companion to the business, called Jacob Davis who invented the legendary metal clasps and studs. They combined their ideas and skills to develop the Levi Strauss & Co. Empire  and a little bit later they stopped for the short of Levis.

Jeans wear is believed to have three motherlands. First is America, the second of France and the third land is Italy. bales with denim were transported from USA from Genoa Port and the mark at enormous packages were read differently from worker to worker and instead of «Genoese» they spelled it as «Jeans». Strauss did no like that word at all for his works.

Denim metamorphoses

The concept of denim wear underwent sea changes in the 20th century when denim was used to manufacture every piece of garment. Such reputed brands as Wrangler, Ralph Lauren, Mustang, Lee, Blue Bell, Pepe Jeans, Dallas and other denim-oriented professionals launched collections including items for all occasions, namely trousers, overalls, jackets, vests, skirts, dresses, summer dresses, shirts, suits, headwear and other stuff. The shoes from denim was introduced with the textile slightly changed. The indigo color was no longer crucial for items and lots of denim wear was launched of various incredible shades from striking to acid to pastel and tender hues. The washed denim paved its triumphal way in 90s which is the separate page of history in fashion industry.

The reputed couturiers used to compete with the skill to create exclusive luxe wear from denim. The denim wear made by Dolce & Gabbana and Armani was always highly quoted and demanded. The invention by Gucci House as the torn jeans with feathers, studs and application sold for the $3.134 was recorded in the Guinness Record Book. The record was beaten by other brands when in 2009 Escada presented jeans studded with Swarovski crystals estimated as costing ten thousand USD by fashion experts. The last word was still for Levis, the pioneer of the genre, and the Company acquired the trousers auctioned at e-Bay of their own made in 80s of the 19th century. The trousers did not unveil any visual extravagance in look though the final estimate totaled as over forty six and a half thousand USD.

Sense of style

Neglecting the attempts of fashion designers to make denim the glamorous style textile, we still remember it was invented as the special outfit textile for workers. Denim wear is durable and practical, though they do no refer to esthetic aspect. So, evening dresses from denim studded with crystals is not luxurious in style but something extravagant. The fashion analysts do not recommend getting abused with denim wear even if it is practical and universal for every occasion. A person looks attractive when the image works for them. Denim in every its variation for every situation is something boring and is not the concept at all.

Humans should not go too far in their addiction to denim since the taste of style is easily ruined and once a person wakes up with no idea than to wear jeans and T-shirt for his wedding party. That’s affordable but looks like a real addiction, addiction to textile as fetish.

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