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Swarovski, a famous industrial name in the jewellery
world, manufactures luxurious items like ring, necklace, chain, stud, anklet,
locket made of natural substance, crystal. The precision crystal objects based
corporation is well-known for its excellent cutting, clarity, and radiance of
products that are found in many different sizes, colors and shapes. The jewelry
items offered by Swarovski are very expensive and people wear them as
decoration.
History
Swarovski, an Austria based industry, was
founded by, an Austrian, Daniel Swarovski, in 1895. The company operates in
various fields like jewelry and optical products, abrasives and grinding tools,
the cutting of crystals since its inception.
Before its setup, it was originally
established as a crystal cutting factory in Wattens, a market community in
Austria which is the home of the Swarovski museum, following the invention of
an automatic crystal stones cutting machine by Daniel Swarovski in 1892.
Present situation
Swarovski is one of the world top companies
that supplies approximately 75 percent of the world's full lead crystal. It
leads in the fields of fine crystal, beads, rhinestone jewelry and home
decoration.
Swarovski's production features two sorts
of jewelry items - Rhodium plated, a metal derivative of platinum and the gold
plated.
The items manufactured in the industry
include crystal sculptures, miniatures, jewelry, couture, home decoration, chandeliers
etc while the company sells beads and rhinestones also.
Likewise, the world renowned Swarovski
presents daily essentials - belts, purses, evening bags, phone accessories, key
rings, watches coated with crystals.
Along with producing jewelry pieces,
Swarovski has many other world best products with uncategorized designs like
Candleholders, Christmas Ornaments, Paperweights, Botanical Items, Musical Instruments,
Picture Frames, Toys and Treasure Boxes.
A number of companies, for instance,
Northwest airlines, Singapore Airlines, Barbie (Mattel), daVinci, Harrod's,
Dillard's, Macy's have commissioned Swarovski and issued special editions.
Some manufacturers, to illustrate, Crystal
World, Crystal Galleries use Swarovski crystal in the manufacture of their
products.
The world renowned designers namely Ettore
Sottsass, Alessandro Mendini, Stefano Ricci work with Swarovski Crystal
industry.
Moreover, Swarovski made an agreement with
Philips, an electronics giant, to generate the ‘Active-Crystals' consumer
electronics range in 2007 that has four USB, universal serial bus, Memory keys and four In-ear headphones formed
of Swarovski crystal on them as decoration.
Swarovski Crystal Jewelry Collection
Swarovski appears scores of Collections such
as jewelry, Bridal, Classics Jewelry, Pin, Key ring, Lovlots, Disney and many
other collection while it updates the collections and produces new items
keeping pace with the changing fashion trends.
The Bridal & Wedding Jewelry, Swarovski
offered, are Tiaras, Necklace and Pendants, Earrings, Bracelets and Bangles,
Brooches and Pins, Hair Accessories - Barretts, Clips, Anklets found in
different shapes and sizes.
The Crystal Moments Miniatures and
Treasures holding cute little animals, musical instruments is another
fashionable line for the young consumers in the Swarovski Crystal
Collection.
Swarovski manufactures Disney Jewelry
collection with fanciful crystal Mickey and Minnie Mouse earrings, bracelets
and pendants.
New Collection
As part of updating, Swarovski appears with
new collections for Summer and Spring, 2008, like - Brooch which is priced at $
95, Evanescent pendant, $ 180, Evanescent earrings, $ 55, Extreme necklace, $
300, Evening long necklace, $ 200, Electric necklace, $ 320, Emergency ring, $
150, Emergency necklace, $ 65, Exchange ring, $ 170, Teddy pendant, $ 180, Etoile
pendant, $ 115, Euphoria pendant, $ 65, Chie ring, $ 240, Kinshasa ring, $ 220,
Edie pierced earrings, $ 140, Edie necklace, $ 320, Evanescent cuff, $ 260, Especially
cuff, $ 340, Extreme bangle, $ 340, Energy light bulb pendant, $ 65, Energy
headphones pendant, $ 65, Exposure charm, $ 65, and the price of Evening necklace is fixed $
450.
Interesting facts about Swarovski
Some following facts added fame and
reputation to Swarovski:
Swarovski financed a movie named ‘Phantom
of the Opera' (2004) where the standing model of the chandelier was composed of
its crystals.
The corporation manufactured a paperweight
and a key ring as mementos for the 12th Olympic Winter games held in 1973 in
Innsbruck, the capital city of the federal state of Tyrol in western Austria.
Why Swarovski is so popular
Swarovski is well-linked across the world
only for its outstanding jewelry products. Swarovski's crystal beads are used
in adorning dress, shoes and handbags that are seen frequently in Hollywood
celebrities and even in the Oscar night fashion talk.
The other
reasons why Swarovski is so popular are its extraordianry quality and design.
It produces the finest quality jewellery made from the superb kind of crystal
and precious metals.
Swarovski is also well known as its optical
product, binoculars and telescopes that are very stylish and well balanced.
Moreover, Swarovski brings forth a new set
of fashion jewelry before its customers in every three months.
Counterfeit
In market, there may have been countless
fake crystal jewelry items in fact. So the customers are to be aware of the
counterfeit piece and should justify the Swarovski's actual logos, (swan)
serial number, design, color and other in details before buying them. Besides,
by visiting the Swarovski website, clients can know the actual prices of the
items, thus avoiding the purchase of fake ones.
Asraful Alam
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