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Swarovski: eye-catching crystal jewellery

Thursday, 19 June 2008

Swarovski jewellery Swarovski, a famous industrial name in the jewellery world, manufactures luxurious items like ring, necklace, chain, stud, anklet, locket made of natural substance, crystal. The precision crystal objects based corporation is well-known for its excellent cutting, clarity, and radiance of products that are found in many different sizes, colors and shapes. The jewelry items offered by Swarovski are very expensive and people wear them as decoration.

History

Swarovski, an Austria based industry, was founded by, an Austrian, Daniel Swarovski, in 1895. The company operates in various fields like jewelry and optical products, abrasives and grinding tools, the cutting of crystals since its inception.

Before its setup, it was originally established as a crystal cutting factory in Wattens, a market community in Austria which is the home of the Swarovski museum, following the invention of an automatic crystal stones cutting machine by Daniel Swarovski in 1892.

Present situation

Swarovski is one of the world top companies that supplies approximately 75 percent of the world's full lead crystal. It leads in the fields of fine crystal, beads, rhinestone jewelry and home decoration.

Swarovski's production features two sorts of jewelry items - Rhodium plated, a metal derivative of platinum and the gold plated.

The items manufactured in the industry include crystal sculptures, miniatures, jewelry, couture, home decoration, chandeliers etc while the company sells beads and rhinestones also.

Likewise, the world renowned Swarovski presents daily essentials - belts, purses, evening bags, phone accessories, key rings, watches coated with crystals.  

Along with producing jewelry pieces, Swarovski has many other world best products with uncategorized designs like Candleholders, Christmas Ornaments, Paperweights, Botanical Items, Musical Instruments, Picture Frames, Toys and Treasure Boxes.

A number of companies, for instance, Northwest airlines, Singapore Airlines, Barbie (Mattel), daVinci, Harrod's, Dillard's, Macy's have commissioned Swarovski and issued special editions.

Some manufacturers, to illustrate, Crystal World, Crystal Galleries use Swarovski crystal in the manufacture of their products.

The world renowned designers namely Ettore Sottsass, Alessandro Mendini, Stefano Ricci work with Swarovski Crystal industry.

Moreover, Swarovski made an agreement with Philips, an electronics giant, to generate the ‘Active-Crystals' consumer electronics range in 2007 that has four USB, universal serial bus,  Memory keys and four In-ear headphones formed of Swarovski crystal on them as decoration.

Swarovski Crystal Jewelry Collection

Swarovski appears scores of Collections such as jewelry, Bridal, Classics Jewelry, Pin, Key ring, Lovlots, Disney and many other collection while it updates the collections and produces new items keeping pace with the changing fashion trends.

The Bridal & Wedding Jewelry, Swarovski offered, are Tiaras, Necklace and Pendants, Earrings, Bracelets and Bangles, Brooches and Pins, Hair Accessories - Barretts, Clips, Anklets found in different shapes and sizes.

The Crystal Moments Miniatures and Treasures holding cute little animals, musical instruments is another fashionable line for the young consumers in the Swarovski Crystal Collection.  

Swarovski manufactures Disney Jewelry collection with fanciful crystal Mickey and Minnie Mouse earrings, bracelets and pendants.

New Collection

As part of updating, Swarovski appears with new collections for Summer and Spring, 2008, like - Brooch which is priced at $ 95, Evanescent pendant, $ 180, Evanescent earrings, $ 55, Extreme necklace, $ 300, Evening long necklace, $ 200, Electric necklace, $ 320, Emergency ring, $ 150, Emergency necklace, $ 65, Exchange ring, $ 170, Teddy pendant, $ 180, Etoile pendant, $ 115, Euphoria pendant, $ 65, Chie ring, $ 240, Kinshasa ring, $ 220, Edie pierced earrings, $ 140, Edie necklace, $ 320, Evanescent cuff, $ 260, Especially cuff, $ 340, Extreme bangle, $ 340, Energy light bulb pendant, $ 65, Energy headphones pendant, $ 65, Exposure charm, $ 65,  and the price of Evening necklace is fixed $ 450.

Interesting facts about Swarovski

Some following facts added fame and reputation to Swarovski:

Swarovski financed a movie named ‘Phantom of the Opera' (2004) where the standing model of the chandelier was composed of its crystals.

The corporation manufactured a paperweight and a key ring as mementos for the 12th Olympic Winter games held in 1973 in Innsbruck, the capital city of the federal state of Tyrol in western Austria.

Why Swarovski is so popular

Swarovski is well-linked across the world only for its outstanding jewelry products. Swarovski's crystal beads are used in adorning dress, shoes and handbags that are seen frequently in Hollywood celebrities and even in the Oscar night fashion talk.

The other reasons why Swarovski is so popular are its extraordianry quality and design. It produces the finest quality jewellery made from the superb kind of crystal and precious metals.

Swarovski is also well known as its optical product, binoculars and telescopes that are very stylish and well balanced.

Moreover, Swarovski brings forth a new set of fashion jewelry before its customers in every three months.

Counterfeit

In market, there may have been countless fake crystal jewelry items in fact. So the customers are to be aware of the counterfeit piece and should justify the Swarovski's actual logos, (swan) serial number, design, color and other in details before buying them. Besides, by visiting the Swarovski website, clients can know the actual prices of the items, thus avoiding the purchase of fake ones.

Asraful Alam

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