Fashion DesignersStyleFashion HistoryMen's Fashion
Latest Articles - Luxury

How To Wear A Wrist Watch Properly – The Lesson of Style

When purchasing watches, no one is questioned with how to wear watches, actually. This appears to be logical and rational. Nevertheless, the simplest things happen to be complicated sometimes. Everything is made from details and details sometimes mean far more than the whole. People who really wander how to wear watches properly exist and they are really concerned in this issue.

Cigar Lighters – Torches To Splash Delight

The Cuban leader Fidel Castro, a revolutionary Che Gevara, politicians Winston Churchill and Bill Clinton, writers Somerset Maugham and Mark Twain, the actor and the political figure Arnold  Schwarzenegger – these names are well-known and these figures are best known to the world for their political, social, literary and other achievements. Moreover, the abovementioned people highly esteem cigar smoking and, thus, they come as people who own the greatest number of tools and accessories so requisite for this leisurely process and among others there are cigar lighters.

Crystal Glass Tableware – A Song of Crystal

In the light of a variety and availability of glass items, glass ware is still appreciated by plenty people, especially when it comes to cut glass. The cut glass produces a long, lingering and musical tune when you put your finger at the cut-glass edge. So, in Japan the craftsmen make unique musical instruments. A crystal violin, completely transparent, is estimated for fifty thousand USD. Crystal glass tableware is not so much expensive though it is able to produce the charming, unique and so brittle music providing it is properly cared.

Popular Articles

Ralph Lauren: Upscale Classics

Sunday, 13 September 2009

Ralph LaurenWhen in the late 60-s Ralph Lauren, then a sales assistant at Brooks Brothers, was tired of selling other people's brands and wanted to create his own, he decided to start with a tie. «I had no idea how to design ties. I didn't know a thing about the fabrics and patterns, but I knew how to sell, and I knew that quality is above all».

Since the early days of the new brand and so far, it is the quality that determines the trends of its development and corporate philosophy. It all started with neckwear. At that time, the fashion was all about narrow ties of neutral subdued colors, but he successfully shattered that tradition with colorful, opulent trendy ties. He guessed right; his ties were instantly popular: in 1968, Ralph Lauren has designed his first collection, and a year later the company opened its first boutique on Manhattan.

And all this is despite the fact that the small initial capital was spent entirely on the production of the first designer collection. Three years later, in 1971, Ralph Lauren introduced his women's line, which developed into four lifestyle groups: collection, classics, country, and active. The brand was developing frantically.

Throughout the 70-ies, the Ralph Lauren Company opened boutiques in all American states. In 1972, he launched a menswear line, Polo, offering styles that were refined, a mix of English classic and traditional American, and conveyed the image of landed gentry to a society that had little use for class, but enormous use for money. In 1981, the brand went global with its first international store on London's New Bond Street and became the first American designer store in Europe. In 1986, Lauren opened Polo/Ralph Lauren boutique on Madison Avenue in New York. The profits soared so high that the company could no longer lean towards the average consumer, but to work on the image of the brand and «shape» its own customers.

The Ralph Lauren brand was initially marketed as an upscale brand for high society. Beginning with the first ad (which was developed by Ralph Lauren himself) in the mid 70's, the company featured their clothes as a part of the lifestyle. In their advertisements and commercials, rich and successful people lived at the luxurious suburban villas, and traveled to most exotic spots of the world. When you look at Lauren's designs, you can't help thinking that this apparel must be worn by the Buckingham Palace dwellers. Audrey Hepburn, big fan of Ralph Lauren, once said that his evening dresses are designed for social events, while his home lines are suggestive of the evenings spent by the fireplace. In a word, Lauren's apparel is suitable for any occasion when you what enjoy life in all its manifestations.

Today, the advertising campaigns remain faithful to the initial concept: the Ralph Lauren clothing are comfortable for sailing a boat, spending a weekend in the country with your family, working and enjoying a cruise on the Mediterranean. Ralph Lauren wanted to define a unique and purely American style, and his apparel is a visual proof of his very successful searches. The Ralph Lauren brand is clearly associated with the American aristocratism and «old money» concept.

It is true - Ralph Lauren has instantly become a classic high society. Why experiment with original designs that can only be worn on the catwalk if one can create high-quality, beautiful, comfortable clothing that people would be happy to wear every day? The best things are worth the big money.

Ralph Lauren signature style developed as a mixture of nonchalant elegance and preppy chic. His costuming for the films The Great Gatsby (1973) and Annie Hall (1978) influenced the way millions dressed. Modestly describing his work, Lauren stated: «I believe in clothes that last, that are not dated in a season. The people who wear my clothes don't think of them as fashion». Lauren's vision was to represent timeless American style with a dash of British elegance and the comfort of natural fibers. For inspiration, he sometimes based collections on themes such as African safaris, Indian princesses, rugged westwear, bohemians in Paris, or Russian revolutionaries. His mix of tweeds, velvets, chiffon, and silks exuded a nonchalant elegance.

Like any classics, Ralph Lauren's clothing is beyond time. Meanwhile, the meticulous Forbes magazine rates the annual income of the great designer and concludes that no one in the world can outsell Ralph Lauren. In 1992 he received the Lifetime Achievement Award from the Council of American Fashion Designers, and a tribute for 25 years of impact on American style from the Woolmark Awards. The Council of Fashion Designers later elected him Designer of the Year in 1996. In 2007, the Council of Fashion Designers of America (CFDA) named Lauren a «fashion legend» to celebrate his 40 years in fashion. This title was awarded for the first time in twenty-five years, and the Council unanimously decided that no one deserves this title more than Ralph Lauren who created the American fashion. And the world joined in the admiration for his talent and shared his taste.

Inessa Hyder


Add New RSS
Write comment
[b] [i] [u] [url] [quote] [code] [img] 
< Hugo Boss: Unique Style   Massimo Dutti - Chic of Spain >
beauty  bridal  clothes  color  colors  designer  designs  different  dress  dresses  fashion  gold  hair  high  indian  jewelry  just  known  life  like  long  look  make  makeup  natural  people  popular  skin  special  style  styles  suits  time  used  wear  wedding  woman  women  world  years 
Who's Online
We have 1 guest online
feed image
feed image
feed image
feed image

Lost Password?
Latest Articles - Fashion

Men’s Slim Fit Shirts – Special Sensuality

A student or a business man, shirts are found in the wardrobe of any men living a social life. Anyone following fashion tendencies owns a pair of slim fit shirts for any occasions to distinguish against other common shirts. This kind of shirts is less trendy for mature men since the design of shirts requires fit and athletic torso which is rarely available with men over 45. Men’s slim fit shirts are good to fit with any suits, in loose manner, tightly fit in trousers.

Lingerie – Alluring and Stretchy Fashion

Lingerie for women was just the plain underwear until the 20th century when it became the mean self-expression, as the subject of esthetic admiration. A piece of lingerie seen in between the women wear looked quite shocking to be shame and no one thought of designing luxury items based on lingerie, leaving alone works of art. Today every woman dreams of having a pair, or even more, of luxury and high quality lingerie to associate with sexuality, sensibility and attraction with male.

Latest Articles - Beauty

Lancome Magnifique: Glory in a Chic Bottle

Lancome brand is appreciated globally as one of the most recognizable manufacturer of perfume and body care cosmetic products. Lancome is the brand to boast with the assortment of scents appraised by lots of women from all over the world. That is not the triumph for a day. That is the niche the brand keeps as the manufacturer of classic fragrances. So, Tresor launched in the 50s, the legendary and so romantic Poeme, and delicate Attraction that is demanded beyond the time. In the year 2008 that Lancome house presented another fragrance, Lancome Magnifique.

Elizabeth Arden 5th Avenue - Symbol of 90s

Florence Nightingale, also known as Elizabeth Arden globally, became the real revolution-maker in the cosmetic industry. The brand Elizabeth Arden estabvlished by Graham, was the one of the first companies that produced natural and high quality cosmetic products, indeed, acknowledged by the royal persons. Moreover, the decorative cosmetics are at last accepted in the political society thanks to the brand founder.