|
 Michael Dell is the person who proved that the famous
American dream is not the myth and wild imagination and it can come true.
Michael was born on February 23, 1965 in Huston, one of the biggest cities of
the State of Texas. His was born to the family of the prospering middle class
since his father, Alexander, was the orthodontist and the stomatology in
America was the profitable business. His mother, Lorraine, worked as a
stockbroker. His parents hoped that Michael will keep to the family tradition
and will ensure the reputed and reliable future for the family and children, if
not lavish life.
Nevertheless, Michael showed the smartness and commercial
instinct from the early childhood and it became obvious that a young man with
so expressed enterprising features will feel uncomfortable in medicine. Michael
did not progress at school and some teachers stated in public that Michael will
be left in the basket. In the meantime, Michael Dell never tried to study the subjects
he was not concerned in but he longed for developing the skills of the genius businessman
earning money good for his age. He supposed that the school distracts from
useful commercial activities and at the age of eight he put efforts to pass
school classification tests without attending school.
At the age of 12 Michael negotiated
his first business project when he commercialized his interest and concern in
ancient stamps. With the purpose to earn good money, he decided to outrun the
intermediate agents between stamp collectors and he convinced several
collectors he was familiar with to trust in him and grant stamps. He planned to
make transactions with stamps on more beneficial conditions for clients through
the newspaper advertisements with less commission charges for intervention. And
the intermediation money was enough for the kid to earn net worth of over two
thousand US dollars.
At the age of sixteen he was hired by the Huston newspaper
for summer time. He was assigned to sell the subscription for the periodic with
agency and receive the salary as the commission from the sale of every
subscription to the newspaper. Michael realized that the traditional approach
in sales was not efficient when every one in the phone book was phoned with
offering the subscription. Yet, the newspapers were popular among people who
arrived to Huston recently. Michael hired two fellows to find the new settlers,
then he evaluated the financial state of the clients-to-be and wrote letters to
them with proposal to acquire the subscription by himself. This marketing
strategy was found to be successful that Michael Dell earned around 18 thousand
dollars and he acquired hisfirst new BMW.
After he graduated the school, his parents insisted that
Michael entered into the sphere of family traditions and studied at the Faculty
of Biology at the University of Texas in Austin. Being a first-year student,
Michael realized that medicine is not his sphere to be involved in since he
found the niche that promised to be prosperous for him and his future, in
particular the computer equipment. In the first half of the 80s personal
computers just appeared in life of Americans and students, specifically. Though
it was still the expensive equipment to afford. PC was costly since computer
equipment sales did not rate the consumer needs from the marketing point of
view. There was the computer company IBM that produced computers and there was
the network of dealers who bought up the computers, stocked them and sold as
retailers twice as much as the manufacturer’s price. Besides, the computers were
of standard model and neither manufacturers, no dealers were concerned in
considering personal requirements of consumers. Dell realized very quickly that this sphere is
the golden mine and at the age of 18 he founded the company Dell Computer Corp.
The company’s objective was to buy the component parts of computers from the
stock of dealers either from immediate manufacturers. Then, at his place, he
collected the parts in configuration demanded by particular consumers. And the
price for such computer adopted for particular client was 15-20% lower than the
standard retailing price.
In the soonest it became apparent that the new concept of
computer transaction is revolutionary to provide the prosperous future. For the
first moth of work the Dell Computer Corp earned around one hundred eighty
thousand dollars and over two hundred and fifty thousand dollars for the second
moth of activity. Several years later the company entered the world market and
earned around seventy million dollars a year. Then, Dell could afford investing
his own money into his own computer production instead of purchasing component
parts from others.
His decision brought to success and to the early XXI century
Dell Computer Corp became the most reliable world manufacturer of personal
computers. So, in 2004 the sales figures of the company totaled around fifty
billion dollars with the net profit of three billion dollars. And it is obvious
that Michael Dell became one of the wealthiest people in the world. His wealth
was estimated to be of eighteen billion dollars at the 4th place listing on the
Forbes rich Americans list in 2005.
Michael Dell published the book with biography details named
Direct From Dell: Strategies That Revolutionized an Industry which was written
in an entertaining and easy style. The book tells the way Dell turned his $1000
company into a mega-corporation worth more than 100 billion US dollars.
Michael Dell is the one who symbolizes true American
traditions and values in personal life. He married once in his life and he is
still in marriage with Susan Dell and they have four daughters in the marriage.
Michael Dell did not change his place of residence and stayed in Austin
ignoring busy New York and adventurous Los Angeles and ancient castles of
Europe.
|
