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Vladimir Potanin as a star of reality-show

Wednesday, 12 November 2008

Vladimir PotaninAccording to Forbes, Vladimir Potanin is 25-th in the world rank of the richest people. In March 2008 his fortune was estimated at 19.3 billion dollars. Today he is the president and the chairman of the Board of directors of CJSC «Holding Company «Interros», as well as a member of the Public Chamber.

Vladimir Potanin was born in 1961. In 1988 he graduated from the Moscow State Institute and started working in the All-Union trade associations «Soyuzpromeksport». Even then he was notable for leadership and talent to achieve perfect result by managing people around him. Just after 2 years, he opens up foreign trade association «Interros». That was done with the support of Shilin who was the former Deputy Minister of Foreign Economic Relations. In a short time, the company began to show large return. Potanin did not stop and with the help of Chernomyrdin, Chubais and Shokhin created the «ONEKSIMbank». Business specialized on the maintenance of foreign trade operations, which required a license to work with special exproters. Potanin received it without any problems.

There was a moment in the Potanin's biography when he was taking up the post of First Vice-Premier of the Russian Government, being directly responsible for finance. People believe that this appointment was the Kremlin's gratitude for the work in elections headquarters of Boris Yeltsin under the leadership of Chubais and sponsorship injections also. But evil languages assured that being at such a high position Potanin was first and foremost interested in «ONEKSIMbank» development. Sergei Dorenko claimed that up to 60% of the country's budget was concentrated there. Whatever the case, Potanin worked as the First Vice-Premier less than a year. After the resignation, he returned to business.

In April 2005, Vladimir Potanin allowed himself to criticize the Kremlin. Protecting small and medium businesses, he drew attention to the plenty of bureaucracies and corruption. He also spoke negatively about the reform of natural monopolies. Potanin said literally these words: «The state is too keen on it's presence in the economy». However, in May of that year, after sentencing Khodorkovsky and Lebedev, the oligarch declined to comment on the court decision.

In November 2005, Potanin became a member of the Public Chamber. At the first meeting he was elected Chairman of the Commission on the development of charity, mercy and volunteerism. The decision was absolutely logical, due to Potanin's long patronage activities. Yet in 1995, he founded «Fund Unity of Orthodox Peoples». In 2002 he spent a million dollars to buy a «Inkombank»'s «Black Square» by Malevich. After that the masterpiece was handed over to the Russian Museum Fund. The next year, on April 19, he was elected as a chairman of the board of trustees of museum «State Hermitage». He helped in creating the Orthodox University, for which, as well as for other Merit, awarded by the Russian Orthodox Church Order of St. Vladimir II and III degree and Venerable Order of St. Sergius Radonezh III degree. And in January 2007, Potanin was awarded the French Order of «Arts and elegant literature» for a significant contribution to the art exhibition «When Russia Spoke French», held at the Cathedral of Invalids four years earlier.

Potanin also received media's attention. In 2006 after the restaurateur Arkady Novikov he became a moderator and the main hero of the reality-show «Candidate» on TNT  channel.The winner of the project received a guaranteed position of top managers in one of the Potanin's companies, with a salary of three million rubles a year. It is difficult to say what forced the businessman to participate. There were no problems with the staff indeed. Potanin explained that he wanted to show how difficult is the business. As well, it is a truism; the magnitude of his personality was presented really well, as Potanin became the main «star» in the project.

Despite the fact that Vladimir Potanin is rather authoritarian leader, he tries to maintain smooth relations with subordinates. It is believed, that the main weakness is his unbridled desire for luxury. The chic atmosphere of his cabinet and apartments surprises even the colleagues. Potanin is fluent in French and English. The list of his hobbies includes soccer, tennis, downhill skiing and chess.

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