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Boucheron, the Beauty Eternity

Thursday, 19 February 2009

boucheron The Jewelry House Boucheron celebrated 150 years old in 2008. Throughout this period the Company managed to become a supplier of jewelry to kings and billionaires. Jewelry made by Boucheron designers is worn or was worn by the countess de Castelion, a woman beloved by Napoleon III, Empress of Bulgaria, Grace, Princess of Monaco, Arab sheikhs, Russian tsars Aleksandr II, Nikolay II, Prince Feliks Yusupov, Elizabeth, the Queen of England, Astora, Wonderbildt, Rokfeller and other popular people in the world.

  

Boucheron history dated back in 1858 when 28 year old Frederick Boucheron opened his first boutique in Palais Royal. This young man was brave and ambitious, he dreamed on winning the world and he almost managed to do that. He drew ideas in India during his travels there. By the way, there is an original Boucheron legend that says that in 1928 a maharajah Pathiala came to his boutique followed by servants with six boxes where 7571 white diamonds, 1432 emeralds, 14 grey pearls and 2 handful of ruby were inside.  Creating jewelry under requests, the designers of the Company made a number of drawings which were the base for some extraordinary collections.

Coming back to history time, we should mark that Frederick really handled to win the beauty world, and in 1878 he was awarded his Grand Prix at the famous French Exhibition of Luxury «World Fair» presenting the «Foliage» necklace from sapphires and diamonds. Soon after, in 1983, his boutique moved to Vendôme square at Place Vendôme, 26 in the building of the countess de Castelion, one of the first popular customers of Boucheron. And from here the incredible flight of this jewelry house began. And in the times when the jewelry art experienced a deep «depression», Boucheron decided not to stay at place and created a line of perfume. Later on they launched watches and even mobile telephones under this trade name.

The Jewelry House prepared a fantastic collection to his anniversary called «Enchanting Boucheron» that was presented in Paris along with works of famous artists of contemporary art - Damien Hirst, Marthial Rauss, Kristin Baker, Jeff Koons and others (and within a year the collection was shown in Moscow, Hong Kong, Tokyo, at the Azure Shore, London and Dubai).

The anniversary collection presents seven jewelry sets, with an individual a muse for each set, particularly «Daring», «Magic», «Secret», «Luxury», «Danger», «Curiosity» and «Style». Each one is unique, original and is able to drive mad with their beauty, elegance, incredible precision of cut and unforgettable embodiment of the real art. And it took 12000 hours of work to create this collection by the best designers of Boucheron House but in opinion of experts the whole eternity is not enough to enjoy the beauty they created.

Apart from this collection two extraordinary projects, watches and mobile telephones, were also implemented by the anniversary period. Along with the Vertu company the Boucheron House launched seven models (by the number of anniversary collection sets) of mobile telephones. Each one was inlayed with precious stones and may be considered as masterpieces of jewelry art.

Boucheron jewelers created watches altogether with the famous Swiss Watch Company Girard-Perregaux. Reflect XL, the new version of Reflect model (at a time adored by Edith Piaf) was launched in limited number in the amount of 150 pieces in steel frame, 50 pieces in the frame of pink gold and 26 pieces in the frame of platinum with 3.7-karat diamonds, as to the number of the building at Vendôme square. Nobody will even argue that these models are the genuine masterpieces of jewelry art.

At present Boucheron Company is not only a recognized luxury, this is a jewelry house for the elite; for those who actually appreciate and appraise beauty, quality, adherence to traditions, harmony of times, elegant taste and blameless work of artisans.  Boucheron is an eternity of beauty, it is unusual, exclusive and brave solutions for the high and mighty.

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