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 The Jewelry
House Boucheron celebrated 150 years old in 2008. Throughout this period the
Company managed to become a supplier of jewelry to kings and billionaires. Jewelry
made by Boucheron designers is worn or was worn by the countess de Castelion, a
woman beloved by Napoleon III, Empress of Bulgaria, Grace, Princess of Monaco, Arab
sheikhs, Russian tsars Aleksandr II, Nikolay II, Prince Feliks Yusupov, Elizabeth,
the Queen of England, Astora, Wonderbildt, Rokfeller and other popular people
in the world.
Boucheron history
dated back in 1858 when 28 year old Frederick Boucheron opened his first
boutique in Palais Royal. This young man was brave and ambitious, he dreamed on
winning the world and he almost managed to do that. He drew ideas in India
during his travels there. By the way, there is an original Boucheron legend
that says that in 1928 a
maharajah Pathiala came to his boutique followed by servants with six boxes
where 7571 white diamonds, 1432 emeralds, 14 grey pearls and 2 handful of ruby
were inside. Creating jewelry under requests,
the designers of the Company made a number of drawings which were the base for
some extraordinary collections.
Coming back
to history time, we should mark that Frederick really handled to win the beauty
world, and in 1878 he was awarded his Grand Prix at the famous French
Exhibition of Luxury «World Fair» presenting the «Foliage» necklace from
sapphires and diamonds. Soon after, in 1983, his boutique moved to Vendôme
square at Place Vendôme, 26 in
the building of the countess de Castelion, one of the first popular customers
of Boucheron. And from here the incredible flight of this jewelry house began.
And in the times when the jewelry art experienced a deep «depression», Boucheron
decided not to stay at place and created a line of perfume. Later on they launched
watches and even mobile telephones under this trade name.
The Jewelry
House prepared a fantastic collection to his anniversary called «Enchanting
Boucheron» that was presented in Paris along with works of famous artists of contemporary
art - Damien Hirst, Marthial Rauss, Kristin Baker, Jeff Koons and others (and
within a year the collection was shown in Moscow, Hong Kong, Tokyo, at the Azure
Shore, London and Dubai).
The anniversary
collection presents seven jewelry sets, with an individual a muse for each set,
particularly «Daring», «Magic», «Secret», «Luxury», «Danger», «Curiosity» and «Style».
Each one is unique, original and is able to drive mad with their beauty, elegance,
incredible precision of cut and unforgettable embodiment of the real art. And it
took 12000 hours of work to create this collection by the best designers of
Boucheron House but in opinion of experts the whole eternity is not enough to
enjoy the beauty they created.
Apart from
this collection two extraordinary projects, watches and mobile telephones, were
also implemented by the anniversary period. Along with the Vertu company the Boucheron
House launched seven models (by the number of anniversary collection sets) of
mobile telephones. Each one was inlayed with precious stones and may be
considered as masterpieces of jewelry art.
Boucheron
jewelers created watches altogether with the famous Swiss Watch Company
Girard-Perregaux. Reflect XL, the new version of Reflect model (at a time adored
by Edith Piaf) was launched in limited number in the amount of 150 pieces in
steel frame, 50 pieces in the frame of pink gold and 26 pieces in the frame of
platinum with 3.7-karat diamonds, as to the number of the building at Vendôme
square. Nobody will even argue that these models are the genuine masterpieces
of jewelry art.
At present
Boucheron Company is not only a recognized luxury, this is a jewelry house for
the elite; for those who actually appreciate and appraise beauty, quality,
adherence to traditions, harmony of times, elegant taste and blameless work of
artisans. Boucheron is an eternity of
beauty, it is unusual, exclusive and brave solutions for the high and mighty.
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