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David Morris Jewelry

Sunday, 14 November 2010

David Morris JewelryBeautiful antique jewelry often looks too traditional and even old-fashioned: it is perfect for a ball, a reception, a formal event, but sometimes you want something fresh and edgy, yet classy and traditional in a good way. This kind of jewelry is the specialty of the relatively new British jewelry brand David Morris. It offers jewelry fit not for the costume dramas and romances, but for modern action movies that feature smart, elegant and sophisticated ladies - like Bond girls in the three Bondiana films: Diamonds Are Forever, Tomorrow Never Dies and World Is Not Enough.

How a talent so fresh and daring could emerge in the stiflingly conservative Britain where traditions reign supreme, one should think? The answer is simple - there was a time when the whole country and London especially were imbued with the spirit of freedom and revolution. In the sixties, London was the real fashion and culture hub, where everything was changing quickly - design, art, music and even consciousness. It was at this time that David Morris jewelry brand was established. David Morris  began working as a goldsmith in the 1960's and has been dedicated to bringing design dynamism to the British jeweler market ever since. Sparks flew when he quickly won two prestigious Diamonds International awards then launched his own business in 1962, attracting fashionable socialites, clients from show business and discerning jewelry devotees with sophisticated international tastes.

David Morris jewelry goes beyond fashion. With boutiques worldwide, David Morris is renowned for its unrivalled quality and beautiful design. David Morris jewelry lies not only in the imaginative and original design but in the very gems that are handpicked for each creation.

David Morris earned fame for designing one-of-a-kind pieces for the James Bond films. During the 1990s, the brand held concessions in Harrods, Harvey Nichols and Selfridges & Co. before opening its Bond Street flagship store in 1996. A decade ago, David's son Jeremy assumed the design mantle. With his wife Erin, they successfully create exquisite pieces that artfully unite tradition with a directional modernity, where antique inspired design is realized through cutting edge technology.

On the one hand, David Morris honors British jewelry traditions, prefers large rare gems and appreciates the manual labor, and on the other - the company's concept is based on continuous innovation which is rather London and not entirely British. David Morris uses only the finest precious stones and metals to make brooches of unsurpassed beauty. The David Morris collections include diamond pendants, sapphire pendants, ruby pendants, emerald pendants and pearl pendants. Designs range from the simple elegance of unmixed stones to the sophistication of complex combinations.

Apart from diamonds, David Morris used emeralds, carefully selecting a setting for each rare gemstone which are numerous in the jeweler's collection, - for instance, it includes an Indian emerald of unusual cut, which was discovered in the 19-th century and is believed to be a part of the Maharaja treasures. Among David Morris's favorites are also sapphires of a variety of colors, with the «sapphire line» of jewelry considered to be one of the most beautiful and modern. Some white gold pendants, earrings and rings with sapphires are unique, as David Morris does not produce collections in the conventional sense, i.e. as a thematic collection of jewelry under one name, and presented simultaneously. Each his piece is unique because the gemstones are not selected for a specific design, but a design is developed to accentuate the beauty of each particular stone (by the way, the company representatives go «hunting» for the gemstones around the globe, for years in some cases).

Jewelry from the House of David Morris is an art form which evokes natural beauty. For over half a century, the creative spirit has guided a revolutionary approach to design and has re-defined modern glamour. David Morris jewelry speaks of love, passion and the imaginative flair from which it was created; it bestows on the wearer an iconic and classic status.

By combining hand-craftsmanship with modern expertise, jewelry from the House of David Morris is something totally unique. The David Morris woman is strong, independent and alluring. She has an untouchable elegance and is looking for pieces that are unique to her. She, like her jewelry, is beautiful; she will catch you off guard.

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