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 Diamonds have
always been kept in vogue. Throughout all the history diamonds is the most profitable
investment of assets; their charm and brilliance is unique. There are lots of companies
in the world that deal in cutting and trading in diamonds, though it is rather
complicated to occupy the niche in the market of the jewelry since this has
always been one of the closed segments of the world market.
Such
companies with the longest and brightest with events histories like Harry
Winston Diamond Corporation and Tiffany lead among the other jewelry companies.
And the success of the young brand called Leviev Group seems surprising. The
owner of the company, Lev Leviev, is the native of Tashkent, born in 1957. He
proved to be of Jewish blood by achieving success in such industry. He used to be
a plain diamond cutter at the diamond factory. In a while he became the owner to
the diamond-mining company in Angola, and later on he created his own unique
jewelry brand. Lev Leviev's life is similar to history of diamonds. It is when
the real masterpiece is born from the plain indiscernible stone.
Little Lev
was born in the former Soviet Union to the religious Jewish family. As a child,
he could hardly dream about diamonds, though he was very smart to make money from
nothing even in the childhood. Just think of the event when a baby is born to
the family. By the traditions of Jewish Hasids, there was a custom to pay for
good news delivered by a messenger. And when Lev's brother was born, he spread this
news all over the town and earned as four times as more than an ordinary person
would earn for a month. In 1971 the Levievs repatriated to Israel. And the new
motherland turned with the face of poverty to them.
The truth
is that Lev's family invested all they had into diamonds which appeared to be
fake. Though this event caused the future diamond baron work as a dimond cutter
at the factory. What was it like, love to these brilliant stones and desire to
learn everything possible about them or hatred to the gems that ruined their
life? The reply is not there, and only the billionaire himself can reply it. There
is another mysterious event in his life. There is no information available what
exactly he was doing in Africa and in Angola particularly and what made him go
there in '80s. Nobody knows a thing though it is said behind the scenes that
the businessman-to-be traded in everything possible selling planes to cheap
stuff. So, he is believed to save money for diamond mines there.
Today it is
not the story to discuss. Now, Lev Leviev is the second richest Israeli, the owner
to diamonds fields, diamond cutting factories, and one of the most reputed
jewelry companies in the world. He is expected to show as a politician sooner,
though it is only rumors since his relationship with Boris Berezovskiy and his
personal advocacy in Israeli schools, somehow prejudiced his reputation.
How come
that Leviev Company managed to succeed within such a short time period? What are
they special about? To achieve such a success today, you need the outstanding idea
realized yesterday, since the diamond processing technologies are identical with
every factory, any designer solution is easy to replicate. Moreover, this young
brand does not have a legendary history to be proud of and to make money on. Now,
it was not so hard to figure out that his own diamond fields was the matter.
Many jewelry companies have to seek for appropriate stones for their works
while Leviev finds them at his own mines. This works simply.
Leviev is
ranked 210th among the world's wealthiest people, with an estimated net of the company
worth of $1 billion in diamond products per year and $ 3 billion on the whole.
To be rated higher than other, Leviev Company entered into the contract with Bvlgary,
the famous and promoted jewelry brand. Since 2006 the Company made first steps
towards Russian market. And they managed to do that.
The Company
owns the Moscow Jewelry Factory since 1990 apart from a number of jewelry
stores and factories in Russia, India, China, South Africa, Armenia and the
Ukraine.
One of the brand
stores of the Company is opened in London in Old Bond Street and the second one
is found in New York in Madison Avenue. The brand stores offer jewelry made
from small stones. A wide variety of rings and earrings are offered for the
middle class society to the rare collection diadems and tiaras for the elegant
taste of sharp nosed collectors.
This is the
time of economical and financial crisis in the most parts of the world. And the
way we discuss about diamonds might offend some sensitive ears, though for
every times there is a permanent truth, that diamonds is one and the most
reliable investment of money. And precious stones are so much beautiful and
unique that you will enjoy them for the rest of your life. Thus, why not love
yourself and get some real elegant «toys» to make you happy forever.
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