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Latest Articles - Luxury

How To Wear A Wrist Watch Properly – The Lesson of Style

When purchasing watches, no one is questioned with how to wear watches, actually. This appears to be logical and rational. Nevertheless, the simplest things happen to be complicated sometimes. Everything is made from details and details sometimes mean far more than the whole. People who really wander how to wear watches properly exist and they are really concerned in this issue.

Cigar Lighters – Torches To Splash Delight

The Cuban leader Fidel Castro, a revolutionary Che Gevara, politicians Winston Churchill and Bill Clinton, writers Somerset Maugham and Mark Twain, the actor and the political figure Arnold  Schwarzenegger – these names are well-known and these figures are best known to the world for their political, social, literary and other achievements. Moreover, the abovementioned people highly esteem cigar smoking and, thus, they come as people who own the greatest number of tools and accessories so requisite for this leisurely process and among others there are cigar lighters.

Crystal Glass Tableware – A Song of Crystal

In the light of a variety and availability of glass items, glass ware is still appreciated by plenty people, especially when it comes to cut glass. The cut glass produces a long, lingering and musical tune when you put your finger at the cut-glass edge. So, in Japan the craftsmen make unique musical instruments. A crystal violin, completely transparent, is estimated for fifty thousand USD. Crystal glass tableware is not so much expensive though it is able to produce the charming, unique and so brittle music providing it is properly cared.

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Trendy Fragrance

Thursday, 17 February 2011

Trendy FragranceNose is a perfect tool to smell what it likes and not. It is able to catch and detect thousands of smells and hues, thereof. Fragrances marketed today have thirty to fifty aroma nuances in their compositions. Ready perfume goes to their final consumers after appropriate promotion work is done by the market analysts and ad campaigns. Fragrances are unique works of art of beauty, though rare fragrances become the legendary symbol of luxury fashionable scent.

Perfume created in XXI century is different from that made in Ancient Egypt or Florence. The procedure differs in many steps. Previously the perfumers used to pick up herbs to make pure natural compositions. They also used to buy the ether essences from retailers to create incredibly magnetic scents.

Today, in XXI century the perfumers do not blend scents to create the unique composition. And there are rare perfumeries in the world that can boast with perfumers working specially for them. As a rule, perfumers elaborate the concept of the fragrance and the other procedure is done in chemical laboratories of specialized concerns. Such companies work to concentrate the scents for various purposes, namely for confectionery, concentrations to make the sweet sodas, to obtain odor for medicine, and for the perfume industry, surely.

In XXI century the scents are produced by chemists based upon chemical formula and they can be varied but still they are left chemical and identical in most cases. This is the point that should be avoided when using the same chemical formula to create the fragrance. And these formulas allow creating plenty of scents, while the synthetic substances allow creating perfume with unique features. The improved approaches of chemical analyses do not let the opportunity to conceal the formula, and thus, to protect the rights, manufacturers patent particular molecules. Surely, reputed trade marks never risk replicating fragrances, though it is obvious that the demanded and successful fragrance is scrutinized by conquerors to reveal the secret of triumph to repeat and overdo.

Actually there are not so many fragrances manufactured so far that open new tendencies in perfumery. The reputed Perfume Houses demonstrate no rush in risking their reputation and launching any scents they can do and they really can do. The issue is considered from the point of profitability, thoroughly examining the market conjuncture before launching the aromas. The use of synthetic molecules instead of natural ones makes the production easier and cheaper; creation of new scents is costly business, though.

Perfume can stay trendy for years as the legendary Chanel №5 or Shalimar that were created and got fame forever, though perfume can outdate as anything in this world referring to fashion world. In XXI century the perfumers came to decision to trigger the conveyor production launching seasonal fragrances with shelf life of a year and a half. and the famous perfume houses as Yves Saint-Laurent, Escada and many others do not neglect launching such short-lived fragrances.

The specialists of perfume industry confirm that the shelf life for perfume is from three to four years. After they are forgotten to change for the new. They believe that one fragrance out of hundred will become the classic perfume that will exist in the market for over ten years. And perfume manufacturers will put their best to earn maximum profit for such a short time.

Today perfume should be promoted for people to see and feel the desire to purchase. Thus, the massive ad campaigns are held the secret of success of which is the right selection of target consumers. And market analysts are involved in this activity to make the portray of potential perfume buyer. Further on, the attractive package is invented followed by the romantic story. the fragrance becomes the object of some magnetic features, symbolizes the dream and stimulates secret dreams to come true. Celebrities often are invited as images for perfumes and thus, their admirers immediately go to the category of potential consumers.

Specially prepared ad articles with the legend and description of the new fragrances only evoke interest with ladies who read glossy magazines. Apart from it, the additional measures are done to promote the fragrance in the market.

The toilet water is to have somehow different scent. Pair scents are also produced, when one bottle of perfume is designed for men, while the other is for women.

Perfumery series with components that can be mixed creating incredibly different scent shades.

The failure of fragrances to have a rest is not flaunted. As a rule, the perfume manufacturerjust discontinues the unpopular perfume. In rare cases new ad campaigns are held to prolong the life for the «faulty» fragrance.

The perfumery business is the whole industry where billions of dollars are involved and which tends to earn good money.

In spite of this, perfume building is the creative process with something irrational, as many other art works. The song should be the hit and people just suggest the fragrance that can become the bestseller but no one can know it for sure.

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Latest Articles - Fashion

Men’s Slim Fit Shirts – Special Sensuality

A student or a business man, shirts are found in the wardrobe of any men living a social life. Anyone following fashion tendencies owns a pair of slim fit shirts for any occasions to distinguish against other common shirts. This kind of shirts is less trendy for mature men since the design of shirts requires fit and athletic torso which is rarely available with men over 45. Men’s slim fit shirts are good to fit with any suits, in loose manner, tightly fit in trousers.

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