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 Emin Agalarov
is the Commercial Director to the Crocus International Company, heir to the
Crocus Empire (as reported by The Forbes of Russia, the wealth of Aras Agalarov,
Emin's father, is estimated as $1,2 billion USD now), and the son-in-law to the
President of Azerbaijan who's married to Leila Alieva, the elder daughter of
Ilkham Aliev). This is the young man who is muchtalkedand discussed about. Recently he is acknowledged as the promising musician
also. Emin was born in Baku in 1979 and in 1983
he arrived to Moscow
with parents. Later on he was trained in the private school in Switzerland
until he became 15. When he was 15, he graduated from the school and afterwards
he graduated from the New York
University majoring in
Business Management.
And Emin
Agalarov started his history in America.
As a triggering point, he opened the Internet-shop, and when he was 18, he owned
offline store of wear in New Jersey.
At the age of 22 he came back to Moscow where he
was proposed the office of the Commercial Director at his father's enterprise
and at the same time he was involved in the construction of the Business Center
in Moscow area.
Being a
student, Emin showed such a vivid activity opening the Internet-shop, the store
of wear, and later on the show corner in the store in Madison Avenue in New York, which is
easily explained, though. Aras Agalarov paid for the college only since he
wanted to see his son a real businessman and Emin showed his potential
capacities in commerce. He managed to earn money when he was in need of it.
That was the interesting approach in upbringing that really worked. Emin was impressed
on the fact that everything should be gained independently.
When Emin started
to date with Leila Alieva he was at last became familiar to the wide public,
separately from his father-billionaire. Their affair looked like the drama with
Romeo and Juliet through only one party was rejected the other. That party that
was strongly against their affair appeared to be Ilkham Aliev, the President of
Azerbaijan and the father to Leila. Leila, when studying in Switzerland got
to know to feminist ideas and concepts, and inspired she managed to persuade
her father. And there was the magnificent wedding.
There is
one teasing and very curious fact in this entire story, the affair with Leila
Alieva was initiated by Aras Agalarov, not Emin. The latter is engaged in the family
business (Trade Empire Crocus Group), he supervises the yacht-club Shore House and
Shore House restaurant (with Arkadiy Novikov, being the family partner in the
restaurant business of the Agalarovs, yet the Shore House Restaurant is the
entity shared by them), he opens new boutiques. Aras Agalarov, being involved in
the family business, is engaged in the construction of the tourist center in Azerbaijan
consisting of hotels, rest zones, yacht-clubs and all attractive entertainments
for tourists.
Nevertheless,
in spite of peaceful and quiet business affairs in business, Emin is still gossiped
in the society columns even when the discussions and rumors of his marriage
with Leila were published in various magazines and periodic. And the point is
that Emin Agalarov has the passion to music. Moreover, he sings well in good baritone,
and he came to the idea to issue his own album. Currently there are three of
them issued to the public consideration, namely Emin Still (2006), Emin
Incredible (2007), and Emin Obsession (2008).
The recent album
by Emin Agalarov is the set of cover versions of songs by Frank Sinatra and
Elvis Presley (they are the favorite musicians for Emin Agalarov), including
his three singles. The first album totally consisted of Emin's songs unlike the
other two. And it is interesting to know if he is in his way to the end of his
fantasy to perform as Elvis Presley or show off as Frank Sinatra. May be
business affairs take lots of time to spend more time for his hobby.
Though, Emin
considers his musical progress as the hobby only. Business is the first priority
for him, and it seems to be for ever. And still, there are admirers of music and songs of EminAgalarov, though there are the enemies as well. Emin's fans are mostly delighted with his appearance
as a plain fellow boy with a tender look and his songs that appeared to belong to
the other people. Ill-wishers do not like the eccentricity revealed by Emin
(who cares of the replica to Elvis Presley) and his non-professionalism.
Non-professionalism
refers to the fact only that Emin is a businessman not a singer. While show-biz is something very different. Though show business is as serious as the business whileshow-biz is a kind of business. Show business requires the absolute and wholehearted
return as in the marriage, while Emin Agalarov proposes to be friends only.
Long-long time
ago one of the dancers or satirists tried to sing and my grandma seeing that exclaimed
with indignation: «Who caused him to sing? He ought to do what he can do! Soon
everybody will sing!». And my grandma was like a prophet to predict this.
And currently
there are lots of singers who are not musicians, who are not even qualified in
what they are doing, whose success is equal to the amount of funds contributed.
Though, we do not say that Amin refers to the category of such «singers».
And we
should not that Emin is not about to earn on singing, at all. That is like the
action of the person who was involved in the family business from his early
steps and now he want to develop and prove to be the individual in the very
different sphere. On the other hand, Emin's albums and his musical career may
be the part of the large-scale PR-action of Azerbaijan with the other part in
person of Leila. Popularization of Azerbaijan admits issue of musical
albums as one of the promotion actions by the President's son-in-law. However,
again, folk music would work better for the idea for two nations to befriend.
And I wonder whether Emin would sing in the style of Muslim Magomaev or Adriano
Celentano being the favorite singers of Emin. Or may be he will try himself as
an actor, he likes De Niro. He is not the type of the person as De Niro, though
when there is a will, there is a way.
Inessa Hyder
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