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Richard Brenson: born to fly

Wednesday, 19 November 2008

Richard BrensonRichard Brenson graduated from the Stowe school when he was 17. He studied so bad that the director was happy to finish the misery, perhaps more than Richard himself. But being a true British gentleman, he did find the words to farewell speech: «I congratulate Richard, I think you would either go to the prison or become a millionaire». 

But the boy had no doubt about his way as it was the way of a rich man. He has tried himself in business even before graduation. Together with friend Nick they decided to grow fir-trees for the Christmas holidays. However, the plan failed because rabbits ate the cover of the trees. In revenge, Richard and Nick killed several eared ones and sold the meat to the meat shop. They gained 800 pounds but in comparison with the expected Christmas outcomes these money were just tears. 

Brenson founded the magazine ‘Student' when he was 15. It was created as a title for all students in England. Brenson had chosen quite suitable time. In 1965 students had fought for their rights and needed to have their own «voice» more than ever before

Brenson began to search advertisers for his publishing activities. Of course, firstly they denied, because no one has ever seen the ‘Student' that existed only as the project. But Richard demonstrated the unique persistence. Months of failure did not confuse him, as he worked for the result, not for time. Finally, the first advertiser had given the first check for 250 pounds. 

The magazine quickly became popular. Teenagers who told their mates about what they were interested themselves made it. It is enough to mention that there was an interview with such personalities as Mick Jagger and John Lennon. But Brenson soon realized that it is not enough money from the magazine and decided to start up the music business. 

Brenson sent music records for a price lower than in the shops. The only question was how to name the new company. Someone suggested the idea to name it ‘Virgin' indicating that Richard and his company act as a virgin in the business world. 

1970 was a year of success for Virgin Mail Order. The records sold out rapidly. Then Brenson postal workers arranged a strike. Richard and Nick, who became the principal financier of the company, decided to open a retail store for music CDs. 

But the store just arouse their appetite for earning big money. Brenson understood that serious amount of this business spin around recording studios. Then he had found a suburban house for 30 000 pounds. After taking credit from a bank and from relatives, he gained the required sum. 

The idea of recording studio got it one and for many years earned money for all the other Brenson's adventures even the questionable ones. We can just say that the first invention of the studio was Mike Oldfield with his album Tubular Bells. Then they recorded Sex Pistols, Rolling Stones, Phil Collins, Boy George, Janet Jackson. 

In 80-th years of the last century, the Virgin started the new business. Now it was studio Virgin Vision, the real estate company Virgin Developments, the computer games studio Virgin Games. But the most adventurous Brenson's project was the establishment of Virgin Airlines. 

To implement the project Virgin made in all kinds of debts. They analyzed the work of chief rival British Airways and had chosen the opposite strategy. If a competitor is rigor and follows tradition, the Brenson company made fun and even did massage during the flight. And it worked, Virgin Airlines entrenched in the market of air transport, although at the period of the funds shortage Brenson had to sell the recording studio.

Then the Virgin experimented with the hotel and tourism business. Then he Brenson had opened Virgin Publishing, Virgin Radio media holding and Virgin Television. He realized the idea of creating a high-speed railway. Brenson opened such companies as Virgin Cars, Virgin Money, Virgin Wines, Virgin Mobile (the most rapidly growing cellular operator in the UK), Virgin Energy. 

Currently Richard Brenson state is estimated as 7.8 billion dollars. The last of his major projects is the construction in the U.S. Virgin Galactic space station together with the Paul Allen from Microsoft. The businessmen are going to send tourists into space. 

Alexei Chernov

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Mawethu  - U good!   |2008-12-11 09:39:52
I wanna be like you dude
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