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Jacob&Co: Jeweler to the Stars

Sunday, 18 October 2009

jacob&coJacob & Co is a relatively young brand, considering its market niche. The company founded in the late 80-ies of the last century produces jewelry and luxury watches. Jacob and Co is popular in the entire world because of its passion for precision and, sophisticated and original timepieces. Almost every model of the Jacob Arabo's collection is designed with many diamonds. Mostly the Jacob and Co watches are appreciated by the music and movie stars for their outstanding design, beauty and functionality.

Traditionally, jewelry companies have a long (sometimes centuries old) history that stick to the original concepts of classic beauty and elegance, and rely on the traditional designs for their success.  Jacob & Co has literally stormed into the market several decades ago, and now it is one of the major players in luxury market.

Jacob and Co became an accomplice of the bling-bling era. This was brought up by the Hip-hop movement. All their jewelry is commonly known as bling-bling. The bigger and flashier the studs are the better. All these covers the celebrity fingers, necks, arms and even teeth. The celebrities who were happy to buy jewelry from Jacob & Co included Naomi Campbell and Jennifer Lopez, Michael Jordan and Enrique Iglesias, Pamela Anderson and Ozzy Osbourne, Vin Diesel... the list goes on.  

The legend says that the Jacob and Co popularity started from Faith Evans in the middle of the 90's. This popular American singer came across Jacob's designer store, while shopping for jewelry. She was completely fascinated when she saw the beautiful creations and shared her good impressions with her husband, a famous rap singer.

The couple recommended this shop to all their celebrity friends. The reputation of Jacob's pieces quickly spread among the celebrity public. At the moment, among Jacob's customers you will discover the most successful stars in different areas in USA and around the world. One of the "oversized studs, big diamond watches and chains" trend starters was Sean Combs, or known earlier as P. Diddy. During the 2004 MTV Video Music Awards, he was wearing diamond rings, bracelet, and a watch from Jacob and Company at once.

Jacob & Co. boasts a nearly unbelievable celebrity list of customers from P. Diddy, Angela Bassett, Sharon Stone, Tyson Beckford, Justin Timberlake, to Elton John, Enrique Iglesias, Victoria Beckham... the list goes on and on.

So, what draws the celebs to Jacob & Co jewelry? What is the secret of overpowering appeal of these pieces? Stars can hardly be surprised by the beauty and elegance of the jewelry - the market is really huge, and highly respectable century-old jewelry brands constantly offer new collections with unique designs, consistent with the traditions of these brands. But Jacob & Co offered more than mere beauty and elegance, it offered an extraordinary, revolutionary concept.

Funny bling... it even sounds weird. It is impossible. Nevertheless, funny bling exists. We mean bling that is designed to make people happy. And this is not the happiness of the man owns a handful of fine-quality diamonds. This is the happiness of an ordinary man, a happy smile, a breath of spring, popping bubbles in the luxury champagne. This brand is designed for younger generation. Jacob Arabo has noticed that his brand is «the modern Faberge...because it is fresh, new, cool".

That is the idea behind the jewelry by Jacob & Co. It is not only the representation of beauty and elegance, and cool modern concept. This is youth, happy youth embodied in the jewelry, the sun in the diamond sparkles. Naturally, few people can resist this overpowering appeal.

For the older generation, Jacob & Co jewelry represents the breath of the spring past, but at the same time the return to those days when the sky was blue, the grass was soft and green, the trees pillared the sky and the sun was bright and hot. Jacob Arabo has found the way to please everyone: the young and older. Everyone could feel the brightness and expressiveness, boldness and freshness of his jewelry.

In 2000, the world famous Jacob and Co Five Time Zone Watch was born. Its coveted status hasn't slowed a bit since then. Aside from the all the bling and glamour, one of the major selling points is the ease in which the bezels and bands can be changed without the help of a jeweler. Most Jacob Co watches come with 4 bands so they can be switched out to match the outfit or occasion. This unique watch has a main dial set to ones own local time and 4 small dials showing the time in New York, LA, Tokyo and Paris.

Jacob Arabo said that the idea of «multiple time zone» watch occurred to him when he was a teenager.  When traveling, he noticed that the clocks in banks and at railway stations showed different time zones. He recollected this observation owing to the numerous Jacob & Co customers who were constantly moving between time zones. «Whomever you ask, today they are in London, and tomorrow in Tokyo, and then they are going to LA». Thus the jeweler responded to the celebrity needs and designed a watch which could display various time zones, while being a luxury fashion accessory and a piece of jewelry. Naturally, the star customers have quickly made Jacob & Co watches an international bestseller.  

The Jacob and Co watch case is made in from stainless steel, to gold, and even platinum. It has a stainless steel bezel and can be replaced with a smooth gold bezel, and a totally «iced out» bling bling diamond bezel totaling 3.25 carats! They come with 4 watch bands in yellow, black, blue, red, and yellow which can be switched out on the fly without having to use a single tool. These amazing features found on the Jacob & Co watch give complete flexibility to your everyday fashions. As a matter of fact, this matches the motto of the brand perfectly, making people happy.

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