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 Jacob &
Co is a relatively young brand, considering its market niche. The company
founded in the late 80-ies of the last century produces jewelry and luxury
watches. Jacob and Co is popular in the entire world because of its passion for
precision and, sophisticated and original timepieces. Almost every model of the
Jacob Arabo's collection is designed with many diamonds. Mostly the Jacob and
Co watches are appreciated by the music and movie stars for their outstanding
design, beauty and functionality.
Traditionally,
jewelry companies have a long (sometimes centuries old) history that stick to
the original concepts of classic beauty and elegance, and rely on the
traditional designs for their success. Jacob
& Co has literally stormed into the market several decades ago, and now it
is one of the major players in luxury market.
Jacob and
Co became an accomplice of the bling-bling era. This was brought up by the
Hip-hop movement. All their jewelry is commonly known as bling-bling. The
bigger and flashier the studs are the better. All these covers the celebrity
fingers, necks, arms and even teeth. The celebrities who were happy to buy
jewelry from Jacob & Co included Naomi Campbell and Jennifer Lopez, Michael
Jordan and Enrique Iglesias, Pamela Anderson and Ozzy Osbourne, Vin Diesel... the
list goes on.
The legend
says that the Jacob and Co popularity started from Faith Evans in the middle of
the 90's. This popular American singer came across Jacob's designer store,
while shopping for jewelry. She was completely fascinated when she saw the
beautiful creations and shared her good impressions with her husband, a famous
rap singer.
The couple
recommended this shop to all their celebrity friends. The reputation of Jacob's
pieces quickly spread among the celebrity public. At the moment, among Jacob's
customers you will discover the most successful stars in different areas in USA
and around the world. One of the "oversized studs, big diamond watches and
chains" trend starters was Sean Combs, or known earlier as P. Diddy.
During the 2004 MTV Video Music Awards, he was wearing diamond rings, bracelet,
and a watch from Jacob and Company at once.
Jacob &
Co. boasts a nearly unbelievable celebrity list of customers from P. Diddy,
Angela Bassett, Sharon Stone, Tyson Beckford, Justin Timberlake, to Elton John,
Enrique Iglesias, Victoria Beckham... the list goes on and on.
So, what draws
the celebs to Jacob & Co jewelry? What is the secret of overpowering appeal
of these pieces? Stars can hardly be surprised by the beauty and elegance of
the jewelry - the market is really huge, and highly respectable century-old
jewelry brands constantly offer new collections with unique designs, consistent
with the traditions of these brands. But Jacob & Co offered more than mere beauty
and elegance, it offered an extraordinary, revolutionary concept.
Funny bling...
it even sounds weird. It is impossible. Nevertheless, funny bling exists. We mean
bling that is designed to make people happy. And this is not the happiness of the
man owns a handful of fine-quality diamonds. This is the happiness of an
ordinary man, a happy smile, a breath of spring, popping bubbles in the luxury
champagne. This brand is designed for younger generation. Jacob Arabo has
noticed that his brand is «the modern Faberge...because it is fresh, new, cool".
That is the
idea behind the jewelry by Jacob & Co. It is not only the representation of
beauty and elegance, and cool modern concept. This is youth, happy youth embodied
in the jewelry, the sun in the diamond sparkles. Naturally, few people can
resist this overpowering appeal.
For the
older generation, Jacob & Co jewelry represents the breath of the spring
past, but at the same time the return to those days when the sky was blue, the
grass was soft and green, the trees pillared the sky and the sun was bright and
hot. Jacob Arabo has found the way to please everyone: the young and older.
Everyone could feel the brightness and expressiveness, boldness and freshness of
his jewelry.
In 2000,
the world famous Jacob and Co Five Time Zone Watch was born. Its coveted status
hasn't slowed a bit since then. Aside from the all the bling and glamour, one
of the major selling points is the ease in which the bezels and bands can be
changed without the help of a jeweler. Most Jacob Co watches come with 4 bands
so they can be switched out to match the outfit or occasion. This unique watch
has a main dial set to ones own local time and 4 small dials showing the time
in New York, LA, Tokyo and Paris.
Jacob Arabo
said that the idea of «multiple time zone» watch occurred to him when he was a
teenager. When traveling, he noticed
that the clocks in banks and at railway stations showed different time zones.
He recollected this observation owing to the numerous Jacob & Co customers
who were constantly moving between time zones. «Whomever you ask, today they
are in London, and tomorrow in Tokyo, and then they are going to LA». Thus the
jeweler responded to the celebrity needs and designed a watch which could
display various time zones, while being a luxury fashion accessory and a piece
of jewelry. Naturally, the star customers have quickly made Jacob & Co watches
an international bestseller.
The Jacob
and Co watch case is made in from stainless steel, to gold, and even platinum.
It has a stainless steel bezel and can be replaced with a smooth gold bezel,
and a totally «iced out» bling bling diamond bezel totaling 3.25 carats! They
come with 4 watch bands in yellow, black, blue, red, and yellow which can be
switched out on the fly without having to use a single tool. These amazing
features found on the Jacob & Co watch give complete flexibility to your
everyday fashions. As a matter of fact, this matches the motto of the brand
perfectly, making people happy.
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