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 This Italian jewelry brand has emerged to the world haute
jewelry stage recently, merely twenty years ago. The Luca Carati Company was
born in Valenza in 1989, a combination of thirty years of professional
productivity in a workshop with young, dynamic commercial management. In the
last few years, thanks to the hard work of its sales managers, the company has
been able to expand into the most important world markets, and today almost all
of the production is exported. The desire to reinforce further the brand
awareness underlined the need of having a figure dedicated to the organization
and optimization of market strategies, and Clara Chiappone, presently in charge
of image, marketing and promotional activities, is working to this end. The
synergy comes out fully in each piece created, reflecting the skill in the
selection and combining of the precious materials and the ability in execution
that marks out the Valenza workforce.
Since 1995, the brand has reinforced its world market
position through participation in the most representative jewel fairs -
such as
Basle, Las Vegas (Couture), New York, Vicenza, Hong Kong, Bahrein. To
this, we
must add the planning of publicity campaigns in the highest-circulation
international
fashion magazines, such as Town & Country and W Magazine. Luca
Carati has
in fact utilized diversified promotional activities according to the
target
market and the type of distribution.
The brand, handled by the Italian Jewelry Guild
distributor, is present in the most prestigious fashion titles, like
Europe
and, in particular, Spain, a privileged market with an exclusive agent,
New Jei
SL. In the Mid East, the famous Valenza brand has customized corners in
Bahrain, Qatar and in exclusive locations such as the Hotel Burj Al Arab
in
Dubai.
The Luca Carati brand has not neglected the Orient in
the last few years and success in the difficult and exacting Russian
market has
not been slow in coming: a single-brand boutique recently opened at the
Berlin
House. A boutique has also opened in the Azerbaijan capital, Baku. One
of the
areas where the style of the Luca Carati collections is best received is
Latin
America: in Uruguay, for example, there are corners in Punta de L'Este.
Japan
has also fallen under the Carati spell, thanks to Delupin, the exclusive
distributor and the collaboration with some large stores.
In the past 10 years Luca Carati has worked on reinforcing
its brand through its participation at the most prestigious trade show
in the
world (BaselWorld; Couture Collection,
JCK Las Vegas, JA New York in the USA, Hong Kong and Bahrain).
The collections bearing the Luca Carati name play on
the balance between innovative and classical concepts, centering on
diamonds in
elegant and refined shapes, absolute protagonists in the style of the
Valenza
Company, one of the few who every jewel is produced in-house in all its
phases.
In fact, the experience of the company shows in particular in the
careful
evaluation of the diamonds, chosen on the most important world markets
(first-cut stones, always only natural, white, or colored, with cuts
from
brilliants to Princess, Baguette and Tapered). Luca Carati philosophy
refers to
nature: elegant and timeless. Leaves and flowers, blades of grass and
tree
branches, pebbles and clouds are the main source of inspiration for a
contemporary and graceful style.
The collections from the artisans of the Luca Carati
brand seem to be perfect for different types of women, but who have a
common
denominator. Open Space is one of the classically themed jewelry lines
designed
by the brand. This extensive line includes a number of collections such
as Avenue
Montaigne, Capri Leaves and Versailles. The main distinctive feature of
the line
is the design of the pieces - they are designed as lightweight filigree
leaves:
earrings, rings, pendants in the Baroque style with diamonds framed in
yellow
and white gold, a stunning fusion of classic and modern.
Leaves are another nature-inspired theme of the brand.
Small leaves, tiny sprouts and flowers motives are used in the jewelry
design. This
line follows the tradition established by the Open Space line by closely
imitating delicate and intricate natural designs. Thin golden twigs are
decorated with diamond leaves - a true masterpiece to celebrate the
nature of
women.
The third line of the brand is Ginza. Delicate geometry
of the precious metal naturally incorporates precious stones - pink
opal, red
agate, and onyx. This line, too, uses grass and leaves shapes and
patterns,
plus butterfly motives and curves imitating the graceful bend of the
swan's
neck.
Special Editions line is one of the recent additions
to Luca Carati projects. It includes several collections, starting with
the Zodiac
collection launched in 2005. Unique pendants featuring all twelve Zodiac
signs are
designed in the manner of the Italian old masters with the Art Nouveau
details.
The design of the Zodiac pieces takes into account basic features of the
respective Zodiac signs.
In 2007, the brand presented Roi et Reines jewelry
collection distinguished by clean lines, elegance and luxury. The
collection for
men (Rois) includes phones accessories, key chains, rings and cuff links
in
white gold decorated with diamonds and onyx. The collection for women
(Reines)
features white and pink gold pieces perfect for modern day Amazons.
Today as well as in the past, Luca Carati is one of
the few brands whose jewelry, from the design to the sale, is entirely
developed inside the factory.
For Luca Carati, the diamond is pure passion, which
gives to the person who will receive it, an emotion that will last
forever. Its
creations are the result of the goldsmith's extraordinary ability who
associate
manual techniques with the newest technologies, making every piece a
unique
piece of art. The beautiful designs, with their elegant and creative
lines make
every piece belonging to a beautiful, magic and sparkling world, where
the
esthetic and cultural values will live forever.
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