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Luca Carati: Elegant, Classy, Modern and Stylish

Wednesday, 02 June 2010

luca caratiThis Italian jewelry brand has emerged to the world haute jewelry stage recently, merely twenty years ago. The Luca Carati Company was born in Valenza in 1989, a combination of thirty years of professional productivity in a workshop with young, dynamic commercial management. In the last few years, thanks to the hard work of its sales managers, the company has been able to expand into the most important world markets, and today almost all of the production is exported. The desire to reinforce further the brand awareness underlined the need of having a figure dedicated to the organization and optimization of market strategies, and Clara Chiappone, presently in charge of image, marketing and promotional activities, is working to this end. The synergy comes out fully in each piece created, reflecting the skill in the selection and combining of the precious materials and the ability in execution that marks out the Valenza workforce.

Since 1995, the brand has reinforced its world market position through participation in the most representative jewel fairs - such as Basle, Las Vegas (Couture), New York, Vicenza, Hong Kong, Bahrein. To this, we must add the planning of publicity campaigns in the highest-circulation international fashion magazines, such as Town & Country and W Magazine. Luca Carati has in fact utilized diversified promotional activities according to the target market and the type of distribution.

The brand, handled by the Italian Jewelry Guild distributor, is present in the most prestigious fashion titles, like Europe and, in particular, Spain, a privileged market with an exclusive agent, New Jei SL. In the Mid East, the famous Valenza brand has customized corners in Bahrain, Qatar and in exclusive locations such as the Hotel Burj Al Arab in Dubai.

The Luca Carati brand has not neglected the Orient in the last few years and success in the difficult and exacting Russian market has not been slow in coming: a single-brand boutique recently opened at the Berlin House. A boutique has also opened in the Azerbaijan capital, Baku. One of the areas where the style of the Luca Carati collections is best received is Latin America: in Uruguay, for example, there are corners in Punta de L'Este. Japan has also fallen under the Carati spell, thanks to Delupin, the exclusive distributor and the collaboration with some large stores.

In the past 10 years Luca Carati has worked on reinforcing its brand through its participation at the most prestigious trade show in the world (BaselWorld;  Couture Collection, JCK Las Vegas, JA New York in the USA, Hong Kong and  Bahrain).

The collections bearing the Luca Carati name play on the balance between innovative and classical concepts, centering on diamonds in elegant and refined shapes, absolute protagonists in the style of the Valenza Company, one of the few who every jewel is produced in-house in all its phases. In fact, the experience of the company shows in particular in the careful evaluation of the diamonds, chosen on the most important world markets (first-cut stones, always only natural, white, or colored, with cuts from brilliants to Princess, Baguette and Tapered). Luca Carati philosophy refers to nature: elegant and timeless. Leaves and flowers, blades of grass and tree branches, pebbles and clouds are the main source of inspiration for a contemporary and graceful style.

The collections from the artisans of the Luca Carati brand seem to be perfect for different types of women, but who have a common denominator. Open Space is one of the classically themed jewelry lines designed by the brand. This extensive line includes a number of collections such as Avenue Montaigne, Capri Leaves and Versailles. The main distinctive feature of the line is the design of the pieces - they are designed as lightweight filigree leaves: earrings, rings, pendants in the Baroque style with diamonds framed in yellow and white gold, a stunning fusion of classic and modern.

Leaves are another nature-inspired theme of the brand. Small leaves, tiny sprouts and flowers motives are used in the jewelry design. This line follows the tradition established by the Open Space line by closely imitating delicate and intricate natural designs. Thin golden twigs are decorated with diamond leaves - a true masterpiece to celebrate the nature of women.

The third line of the brand is Ginza. Delicate geometry of the precious metal naturally incorporates precious stones - pink opal, red agate, and onyx. This line, too, uses grass and leaves shapes and patterns, plus butterfly motives and curves imitating the graceful bend of the swan's neck.

Special Editions line is one of the recent additions to Luca Carati projects. It includes several collections, starting with the Zodiac collection launched in 2005. Unique pendants featuring all twelve Zodiac signs are designed in the manner of the Italian old masters with the Art Nouveau details. The design of the Zodiac pieces takes into account basic features of the respective Zodiac signs.

In 2007, the brand presented Roi et Reines jewelry collection distinguished by clean lines, elegance and luxury. The collection for men (Rois) includes phones accessories, key chains, rings and cuff links in white gold decorated with diamonds and onyx. The collection for women (Reines) features white and pink gold pieces perfect for modern day Amazons.

Today as well as in the past, Luca Carati is one of the few brands whose jewelry, from the design to the sale, is entirely developed inside the factory.

For Luca Carati, the diamond is pure passion, which gives to the person who will receive it, an emotion that will last forever. Its creations are the result of the goldsmith's extraordinary ability who associate manual techniques with the newest technologies, making every piece a unique piece of art. The beautiful designs, with their elegant and creative lines make every piece belonging to a beautiful, magic and sparkling world, where the esthetic and cultural values will live forever.

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