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Mauboussin Jewelry House

Sunday, 31 January 2010

mauboussin jewelry house Mauboussin Jewelry House of France established in the first half of the XIX century experienced various problems. The Mauboussin House became one of the grandest houses in Paris, and thus, the world, during this exciting Art Deco period. There were times when Mauboussin House was out of favor and it was thought to lose its time. This Jewelry House never belonged to any groups being the independent manufacture. The House was always stayed in the family that founded it, and, thus, currently it is belonged to the sixth generation of Mauboussin.

The roots of the House go back to the year 1827, though the firm gained acclaim throughout the world to the 1920's. Mr. Rocher established a small jewelry boutique on a small Parisian street.

In forty years, his collaborator, Mr. Jean Baptiste Noury, took over the business, starting the family business that is dealt up to date by Jean's nephew, Georges Mauboussin. His nephew spent lots of time working by his uncle and in the year 1922, the business was named «Mauboussin, Sucesseur de Noury», soon after it was contracted to the short «Mau-boussin» by initiative of George, turning the complicated name into the short and easily recognizable name.

That was the time when George was assisted by his son Pierre and the nephew of Mr. Jean Baptiste Noury, and then the jewelry dynasty put the pavement. In 1923, Georges Mauboussin decided to expand the business and moved the business to 3 Rue de Choiseul, to a far larger place, where there was more light, space and where he could place more designers, renderers, diamond cutters, lapidaries, gold- and platinum-smiths under one roof. Georges Mauboussin was an excellent jeweler and a lucid businessman, and he perfectly realized that a larger room was not enough; the best way was to get recognized around the world. Within just seven years, between 1924 and 1931 the boutique participated in 18 expositions in New York, Rio De Milan, Paris, Rio-de-Janeiro, Buenos Aires and he opened branches in most of these important cities. Mr. Mauboussin was also announced «Conseiller du Commerce Exterieur de la France» from 1929 to 1933.

Some of the expositions were very unique and unusual for that time, while Mauboussin Company just tried to draw attention to the beauty of the stones that were not just diamonds. Thus, in 1928 there was a thematic exposition held devoted to such amiable stones as emeralds and 280 jewels made in different years presented the splendor and uniqueness of the stone. In 1930 the exposition of rubies was held with 200 stones in a variety of compositions trimmed and matched with various stones and metals. That exposition supported the restoration of interest and concern in the precious stones that was lost due to plenty of fakes. The third exposition held in 1931 was made to show diamonds.

Mauboussin jewelry won the esteem too fast thanks to the unique technique Art Deco so actual that time and used by the House jewelers. The most adventurous and courageous mixes of various stones and crystals of the color gamut, with little trimming, plucky mix of precious crystals, polychromes and complicated geometrical patterns, play of light and color, matte stones cabochons of classic faceting, all were used.

Greta Garbo and Marlene Dietrich adored the Mauboussin House jewelry, and Marlene Dietrich declared once that «the best stone for a blonde is an emerald» and featured in one of movies wearing a bracelet made from emeralds cabochons by Mauboussin. Men noticed the influence of jewelry manufactured by this House to the extent that when Paulette Goddard got upset when she failed to get the role in «Gone With the Wind» and got compensated with the Mauboussin bracelet with emeralds and diamonds.

When Art Deco style yielded its positions, the Mauboussin Jewelry House lost its clients who ignored vivid and flamboyant jewelry but it did not give up. There are still people who eager to have something unique and bright. And yet, fashion always comes back, and the same is with jewelry. And this twist happens at the time making Mauboussin jewelry again demanded. The new collections by Mauboussin for a daily and evening wear look more dynamic, expressive and romantic at the same time. Dramatic modern jewelry is not always something to be classic with diamonds. Semi-precious stones come back again and it is their time now, as Mauboussin jewelers suppose. Thus, the Mauboussin House goes its regular twist and we are just supposed to expect new colorful jewelry to compete with the fantastic jewelry by other reputed houses who try to meet the requirements of the customers and the time. 

Really exceptional jewels withstand the test of time, and become more advantageous and sought after year by year, proving the fact that is evident with the fine jewels as seen here by the house of Mauboussin.

 

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