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Latest Articles - Luxury

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Panerai Watches – Accurate Luxury

Thursday, 14 October 2010

Panerai WatchesThere are plenty of watches manufactured every year and throughout several centuries, though rare watch can boast with the interesting story and eye-striking watches. Panerai watches made in Italy are famous for the black color dial plate and luminous digits which are seen at any distance, even in the muddy water. And what is about water? The point is the Panerai Company was the official supplier of chronographs for officers of the Navy of Italy. Though, the best way is to describe the story in details.

When Giovanni Panerai opened a shop of Swiss watches in 1860 in Florence, he had not anticipated such a triumph of the product and prosperity for his company. And in the end of the XIX century his grandson Guido expands the production and received an order from the defense authority. However, the way to success was not easy and the Italian manufacturer had to master the production of optical and mechanical tool of high precision. Moreover, he had to get to introduced to chemistry for the military men appreciate the opportunity to use the appliances in darkness.

Guido managed to work with the luminous material first when he mixed sulfur zinc with the radium bromide and later on he took out a patent calling it Radiomir. The radioactive mixture was too hazardous for human health though too advantageous for business since it allowed the bright and persistent light in any conditions. The preliminary experiments with the illumination at the back panel failed and the World War I that occurred that time required new ideas and urgent solutions to problems, and thus, the demand for the new material and Panerai items highly increased.

The Panerai Company regularly received orders from the Italian Army to manufacture spyglasses and telescopic sights with luminous viewfinders and points, lamps for submariners, depth gauges, compasses and clockworks for blasters and since that time Guido Panerai has become the official supplier for the Navy in Italy. However, he never gave up the work initiated by his grandfather. Yet, therefore, in 1936 he took the vitally considerable solution for the company developing the watches for diver- subversives. Watches with the large up to 47mm pad-like case with the soldered staples to fasten the wristlet, Rolex clockwork with manual winding up, long wristlet from leather steeped in grease which allows wearing the watch over the wet suit, the luminous hands, digits and signs named Radiomir to honor the luminous material. All these advantages committed to high professionalism of divers but not to popularity and fame for Guido.

The world of watches has never recognized Guido Panerai since the information was wholly classified as secret though Panerai was not upset with this fact. The watches he developed were launched in limited edition for divers working for the secret service of Italian Navy, soldiers of Gamma group and several military services of Mediterranean countries. Throughout the total forty five years about thousand watches were launched and each of them was exclusive!

However, the chemical experiments with luminous substances were under development still and in 1949 a new luminous compound was elaborated on the base of tritium called Luminor, which gave the name to series of watches produced consequently.

A new stage was notable in 1993 in development of the Company and it proceeded to work for civil people. The watches were immediately appreciated since the Panerai watches have always something to do with secrets. The company did not try attempts and more funds for the advertisement campaign but the watches were acknowledged by Silvester Stallone who worked free of charge to advertise the watches purchasing and presenting watches to friends and starring in movies showing the watches by Panerai. So, after the movie Daylight was aired, millions of Americans found out about watches perfect for diving in extreme situations. Though apart from Stallone, Panerai watches were promoted in movies by Arnold Schwarzenegger, Hugh Grant, Pierce Brosnan and Orlando Bloom.

The following stage in development of the Company is when the concern Vendome which was later renamed into Richemont group purchased the Panerai Company in 1997. Then, the Company contributed to turn the Panerai into the elite watches for collectors, creating flamboyant and unusual models in limited edition like Luminor GMT with the indicator of the second time-zone, Luminor Power Reserve with the indicator of range, Luminor Submersible specially designed for diving, Radiomir GMT/Alarm – watches with the alarm, Luminor Arktos GMT for polar explorers, as well as watches made from rare metals, with rare gaging and rare functions. Luminor Marina acknowledged the public award at the Geneva Grand Prix in 2001, and in 2004 the title of the best sports timepiece went for Luminor Submersible with the water resistance of 2500m. This watch achieved the unprecedented level when the considerable niche in the watch segment of the market was taken from Rolex Submariner. And now, the preferences are made by you.

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