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Latest Articles - Luxury

How To Wear A Wrist Watch Properly – The Lesson of Style

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Roger Dubuis - 28 Watches to 6,5 Billion People

Wednesday, 17 March 2010

Roger DubuisBy traditions accepted in the watch industry, Roger Dubuis is like a child, and in 2005 this company celebrated the tenth anniversary. The growth of exclusive watches in Switzerland where the watch-making industries grow by centuries, going from fathers and grandfathers to children and grandsons seemed to be unfeasible. But it turned out that such growth of the company and popularity in the world for such a short time is feasible. However, the progress was justified by the highest quality, unique design, real exclusivity and incredible luxury of Roger Dubuis watches.

In the end of 1950s after graduating from the Geneva School of Watch-makers, a twenty-year old fellow Roger Dubuis proceeded to the work as a watch-maker. He gained the experience from various masters in different watch manufacturers in Geneva for long twenty years, sometimes helping the professionals to create new models of watches developing the fines and accurate mechanisms. In the year 1980 Roger Dubuis initiated a small watch studio of his own to repair and restoration watches form private collections, though he never quitted keeping in touch with former colleagues. Also he was engaged in elaboration and improvement of the complex models for several solid watch-making companies in Geneva, inventing new mechanisms. Thanks to his talent and feeling of watch design, Roger Dubuis won the fame of the master who was able to solve the most complicated technical problems.

Approximately that time Roger Dubuis got acquainted with Carlos Diaz, watch repairer with the wide range of acquaintances among the collectors. After 15 years of friendship, in the year 1995, Dubuis and Diaz founded an independent enterprise in Geneva Roger Dubuis SA, with only two employees, namely them themselves. Carlos Diaz was willing to create unique and exclusive models of watches that would be able to concern his friends and acquaintances, while Roger Dubuis was the ideal partner in this meaning, since he was believed to be one of the best and independent watch masters. Both masters agreed in one aspect, when they supposed that every watch should be perfect and accurate in all respect.

On the one part, Carlos Diaz and Roger Dubuis never intended to work for the batch production, and on the other part, their regular customers could afford acquiring the real exclusive watches. They required the exclusivity from the masters. Thus, one of the customers came to the idea to have the unique exclusive watches when always fell into panic when he though of meeting a stranger with the same watches in the first-class board of the plane. Therefore, the watches Roger Dubuis are produced in limited edition, most often it is 28 items, though there are larger batches.

The first collection of Roger Dubuis was launched in 1996. The Sympathie series presents watches of square shape that were incredibly loved by Carlos Diaz who made them with the unique winding from four sides. The watches of Hommage series are manufactured as round watches, skeptically considered by Diaz, though he proved to create a real masterpiece by inventing these watches distinguished with classic look and strict appearance. He believed that «every shape is wonderful in its own», and people just need to see and perceive the beauty of them. Here the unique and splendid design of watches is emphasized with luxury, when the case details are performed in pink or white gold or platinum, and the quality is proved by the brand mark of Geneva. Most mechanisms of these watches acquired the certificate of the Geneva Observatory.

For the 10 years the company grew from two employees to 370 staff personnel, and the area occupied by the latest equipments is equal to 50 000 square meters. The level of the Company still keeps conforming to the «perfection in all respects»: technical equipping, staff personnel qualification (from creative and managerial departments), and proficiency of designers. Currently the watch-making company Roger Dubuis conquered the whole world, when it opened its representations in different countries, including Western countries.

Nevertheless, the watches manufactured by Roger Dubuis are still luxury and exclusive, and still, they are not affordable to every person. Though, the person who is able to get Roger Dubuis watches may be sure that he will see the same watches at the ratio of 28 to 6,5 billions of strangers of potential watch wearers.

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