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Fashion
houses that successfully launch collections of fashion wear are also sometimes
involved in the new trend to launch the signature perfume to carry the concept
of the trade mark. The French courtly refinement induced the tailor Jean
Bousquet to found the company named after a small bird cacharel residing in the
southern regions of the country. Amor, Amor by Cacharel is the accentuated lightness
and romanticism as the icon style for admirers of this trade mark.
How the
perfume was created
The perfume
was developed in 2003 by the highly qualified expert perfumers Laurent Bruyere and
Dominque Ropion for young women till twenty five who can afford to make the
first step towards affair with men. The top note of Amor Amor fragrance open
with the notes of grapefruit and sparkling blackcurrant, the heart notes come
with accords of fruit tree white flowers and the summer garden odors, the final
note is the aromatic cocktail of sensual vanilla, musk and sandal with the slight
oriental veil in the end.
Ad campaign
The ad
campaign for the Amor Amor fragrance presents a young girl who languishingly views
a fellow in the club whom she liked and suddenly the harsh throw of the grenade
bottle, and a couple of seconds later a couple is kissing in passion. A signature
red bottle reminding the grenade in shape adds more vintage and elegance to the
fragrance which is easily recognized today. The bottle designer, Paul Ville, as
if hints at the quick and explosive win of the fragrance over any heart of men.
The fragrances
are traded at the cost of $40 to $80 US dollars. Besides, the testers with
pheromones will cost from $10 US dollars per 15 ml.
New series Amor
Amor by Cacharel
The classic
basic Amor Amor is the most incredible scent considered as the scent for first
intimate dating. It is daring and swift as the wind, sensitive as the tropical
rain at the dawn. The heart notes of the scent are the sweet vanilla and
blackcurrant. The fragrance manufacturer
Was filled with
the idea to build the line of fruity-erotic scents to touch the deepest strings
of flippancy, childish sincerity, purity and outspoken sexuality and the
fashion house launched the line of fragrances Amor Amor by Cacharel.
The line is
designed for the following purposes:
Amor Amor
Sunshine is designed for hot summer days when the slightly bitter taste of the
pink grapefruit and the tender exoticism of the orchid cool the excited fancy.
Amor Amor
Eau Fraiche 2006 is the scent for the particular season lavishly flavored with
the fruits and covered with the vein of white flowers.
Amor Amor
Elixir Passion is the sensitively sweet aroma from the romantic daydream with
the shade of tiara.
Amor Amor
Tentation comes as the rare blend of cedar and vanilla, the manly emancipation and
sweet complaisance.
Amor Amor
pour Homme is the scent for unpretentious male managers and other line managers
who appreciate comfort and self ego in what they do.
The
fragrance is demanded by show-biz members, politicians and other celebrities.
The image for the advertisement campaign 2010 Amor Amor by Cacharel was the
Brazilian top model Gisele Bündchen. Her passionate but somewhat sharp face for
a woman is ideal to suit the line of perfume for daring and adventurous scents.
Such
celebrities as Camille Dalma, the singer, Kate Moss, the supermodel adore the
fragrances by Cacharel.
As most lines,
Cacharel is also involved in production of breathtaking perfumery based on
needs of young and romantic women, though there are some series for strong men,
either. The major key constituent of the brand is the unobtrusive desire to be
comprehended right in the approach to the perfection and the real sweet and
somewhat bitter love.
Love is the
aspect that goes through almost all the range of Cacharel products as the major
tenor for the brand. This appeal to young ladies is appreciated and demanded.
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