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Cacharel: Girls, Just Between Us

Sunday, 15 November 2009

cacharelFemininity is different. It ranges from dramatic, effective and killing to romantic and naïve. Femininity may appear as strict, cold and royal sometimes the femininity is infantile, light-minded and incredibly touching. And this kind of femininity is cultivated by the French brand Cacharel.

Jean Bruske, the son to the seller of sewing machines, founded the company in the end of the 50s. He thought reasonably that the fashion for women wear did not have sufficient femininity, lightness and casualty. New look turned a woman into a goddess, a wonderful flower in skirts, and the title of the goddess obliged women to look appropriately. Women of that time forgot how to look like girls and women.

And Jean Bruske created his first item of women wear that succeeded. It was half-translucent blouses from the fabric that was the mixture of silk and cotton. He experienced the striking triumph when the movie « Et Dieu... crea la femme» (And God Created Woman) featuring Brigitte Bardot in the astonishing white blouse by Cacharel. At the same time the model in the same blouse appeared on the cover of Elle, the mega popular magazine. Jean Bruske woke up a star, and his intention to give women the femininity proved itself.

In the middle of the 70s Cacharel in concert with L'Oreal initiated creation of new perfume line. Today the Cacharel fragrances are more popular and demanded than collections of clothes, yet, the names of fragrances are known all over the world, like Cacharel pour l'Homme, Loulou, Eden, Loulou Blue, Eau d'Eden, Noa, Nemo, Gloria, Amor Amor, Amor Amor Eau Fraiche, Noa Fleur, Noa Perle, Promesse and Amor pour homme.

The firm style by Cacharel was under development that time and the models reminded little and obedient girls who like bright flowers on tender and pastel background, who like streaming fabric and consider themselves as princesses.

The brand came to its prosperity in 2000 when the office of the creative manager was given to talented designers, a couple Suzanne Clements and Inacio Ribeiro. The couple of designers aimed at the creative youth who dream about the stylish, naïve and somewhat careless. The model line was renewed thanks to small but essential details, fresh ideas and reevaluation of the time of fashionable 70s.

It became obvious in 2008 that Suzanne Clements and Inacio Ribeiro indented to leave the company. And in the end of 2008 the company incurred the essential loss again. The company designers Mark Eley and Vakako Kishimoto left the Company. Now we see that the new team seeks to find the approach with the clients and tries to realize the own concept of the brand.

Nevertheless, whatever happens inside the company, Cacharel brand cares of itself. Whoever is the creative director of the company, whoever designers are employed to develop new ideas, the general direction is still the same, and models are the souls of little girls who wish their dreams come true.

The French style is something too far cute and touching. Cacharel is the French style times twice; it is the quintessence of the style. Childish models go with dresses styled as in the 60s to show the elegance of Audrey Hepburn. The length of skirts and dresses by Cacharel are rare when they go to the knee. Tiny dresses of every Spring-Summer Collection are the entire maximum mini, though they do not cause the aggressive sexual look thanks to naïve tailoring and touching flowery prints.

Cacharel is also known for charming skirts and cute mini-shorts, and also one-strap blouses that look like they are mother's clothes that a little girl puts on. The pink, red, white, blue, violet and purple prevail, and a little bit black as the background only for the vivid color gamut, and yet, little girls do not like black color.

The only thing that is not present in Cacharel collection are things that play experiments with the women shapes. No architectural fancies, wide shoulders and breeches. Cacharel designers consider that a woman should have a fragile silhouette, long legs and thing waist and all the advantages should be modeled with dresses. Therefore, Cacharel clothes are feminine wear for 100%. Such a femininity that win forever.

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