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Latest Articles - Luxury

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Chanel Allure – Diamond in the Crown

Sunday, 03 July 2011

Chanel AllureA woman should smell differently from time to time depending on the crucial stages in her life, on her perception of the world, on her place and role for some events. Actually, women who are seeking to get their own perfume always smell differently. There are fragrances that makes women stay devoted and adherent for the rest of the life. You grow older, you change the values, you get more wisdom but you still remember the smell as if it sits on your skin. The aroma stays with you and the woman comes back again to smell it more and more on her skin in the proof that there is no other fragrance that smells this way. Chanel Allure, strong, chic and unique, falls to this category of fragrances. Yet, this is the smell of the true woman according to the fashion house couturier.

Jacques Polge, one of the reputed perfumeries of the current time, committed to create this fragrance. The other perfumers call him the court wizard of Chanel House fragrances. More than half of all fifty fragrant compositions created by him are made for the Chanel House. The historyof Chanel Allure arose in 1996. Although the perfume appeared almost fifteen years ago, it is stillhighly demanded whereas those who really appreciate the scent deem it one of the best vintagefragrances of the previous century.

The creative director of Chanel Jacques Helleu invented the bottle for all Chanel fragrances. The Allure is dressed up in the pale pink bottle with the black color tap as the classic glamorous image as perceived by Chanel, the legendary Coco Chanel.

The fragrance refers to the class of floral-oriental fragrances according to the popular classification of scents. As soon as the perfume is acknowledged and liked by lots of women, the manufacturers launched three concentration of the composition as the scent, perfume compound and Eau de toilette.

Chanel Allure is the incredibly rich fragrance that composes of six facets instead of three ones as the skillfully cut diamond. The critics prove it’s difficult to single out a basic leading note. It is too rich and it is loud with all the notes. This is the ethereal dance of delicate intriguing notes of exotic magnolia, passion fruit and tart enigmatic honeysuckle, the second accord is presented in the notes of sweet vanilla, vivid tangerine and water lily. The composition ends in the lemon, Haitian vetiver and miraculous tint of jasmine.

In the year 2000 the basic scent of Chanel Allure was diluted with the notes of granadilla, May rose and peony as the tribute to trends and saving policy, to replace magnolia, honeysuckle and water lily. Chasing to repeat the fame and triumph of the first launched Allure and introduce it to masses, the fragrances Sensuelle, Homme, Homme Sport and Homme Sport Edition Blanche were released to the wide public to enjoy and adore. Mostly it was the attempt the perfume for man worthy the same victory and fame.

Throughout fifteen years the perfume has been nominated at various prestigious contests being acknowledged by ordinary people and celebrities and stars. Allure Homme Sport Cologne Sport is housed as the best scent for men according to the Spanish Industrial Association Academia del Perfume in 2008. Chanel Allure Homme Edition Blanche was awarded the first place within the Cosmopolitan Beauty Awards ceremony as the perfume mostly chosen by celebrities in 2008. Allure Sensuelle was acknowledged as the best fragrance among the floral and oriental scents at the FiFi Awards in 2006.

The ad campaigns held by the Chanel House have always astonished with the range and refined elegance. The presentation of Chanel Allure has also been incredibly wonderful. Glamour is what presents for all Allure series fragrances to its best extent. Allure homme sport for men shows an attractive young man driving a motorboat; he is successful, happy, stylish and he is worth wearing Chanel. The ad video for Allure homme sport Chanel is similar: success, style, beauty, charm and youth with must-have element as Chanel. The ad video made for Chanel Allure promotion put the start for these vintage pictures of elegant ladies, playing poker with gentlemen and the winner is that lady who is feminine, strong and beautiful and has a bottle of Chanel Allure on her. The perfume was presented by the French star Anna Mouglalis who starred in the scandalous movie released in 2009 Coco Chanel and Igor Stravinsky. Jacques Helleu who created the bottle for the perfume also featured in the movie.

The fragrance considered classic has been loved by many celebrities including Nicole Kidman, Vanessa Paradis, Keira Knightley and the one of a kind Catherine Deneuve.

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