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Romantic story by Guerlain Shalimar

Sunday, 13 September 2009

Guerlain Shalimar The Oriental trends so popular in the Europe in the early XX century provoked creation of series of special oriental fragrances. The same as eastern sweet or spices, the fragrances excelled with the very different scent which was very intense, rich, and sensitive and obducing. One of the first eastern fragrances in the history of the current perfumery was Shalimar created by the French Perfume house Guerlain.

In spite of the years, a little bit less than a century when the aroma was presented first in so far 1925, Shalimar still keeps the niche of one of the demanded French fragrances.

Jacques Guerlain was inspired by the love story of the Indian governor Shah-Djahan and his wife Mumtaz-Mahal. Thus, the legendary fragrance was created. After the death of the dearly loved spouse, Djahan caused to build one of the true miracles of the world - Taj Mahal, so well-known in the world. The Guerlain fragrance Shalimar was named after the Shalimar gardens - «gardens of love», made by Shah for his love, Mumtaz-Mahal.

Under the other version, Shalimar appeared not due to this romantic legend but to perfumery experiments by Jacques Guerlain himself. In 1925 Guerlain was deeply concerned in experimenting with synthetic vanilla, the new product for that time. Guerlain added this element into Jicky, perfume created by him, to see how it worked. As a result, Vanilla Shalimar is one of the iconic fragrances by Guerlain House.

Guerlain Shalimar is proved to appear as the best examples of the French Perfume, picture of sensitivity, enigmatic, elegant and deep. Perfume composition of Shalimar recreates the original insightful and intoxicating atmosphere of Indian gardens due to notes of lemon, bergamot, Tonka beans, vanilla, iris, incense, jasmine, rose and aromatic opopanax gum. The original coolness of the citrus notes is replaced by the luxurious, lusty flowery notes with intense vanilla accent.   To the words of the perfume expert John Oaks, who wrote «The New Book of Perfumes», «If you are not elegant, witty, seductive or romantic, forget about the Shalimar firework».

The perfumer and critic from France Roje Dove, the creator pf his own perfume brand Haute Parfumerie, tells about the legendary fragrance that «Shalimar possesses rather extraordinary and sensitive base though it does not have the heart. The scent is so sensual that it goes beyond the good taste ». Jacques Guerlain, though managed to adjust the feeling by Shalimar with light and new citric notes. The secret of Guerlain creation is that unlike the current scent that tries to make a good impression, Shalimar absolutely is exposed in half an hour, at lest, after it is applied on the skin.

The same as the scent the Guerlain Shalimar bottle is legendary. When working with Shalimar Jacques Guerlain got introduced to the Bakkara family, the famed owners of glass plant, and ordered the unique bottle for his creation made from crystal imitating the elegant image by Shalimar. As a result, we have the classic crystal bottle with the legendary design that never changed for over decades. Though, the scent stays the same overgrown with various flankers according to traditions of the perfume industry.

Hot brunettes of eastern type were the «images» of Guerlain Shalimar who never better echoed the eastern nature of the fragrance, including top models Shalom Harlow and Fernanda Tavares. Recently in 2008 году, Natalya Vodyanova, the Russian top model, featured in the promotional campaign and the shootings of the first blonde lady in the commercials of Shalimar were performed by the entire group of the popular photographers, as Steven Meisel, Mario Testino, Bruce Weber, Patrick Demarchelier and Paolo Roversi. In the team they managed to create the wonderful and magnificent image of sexual lady which was afterwards called as one of the scandal advertising campaign of perfume.

Inessa Hyder

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