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Latest Articles - Luxury

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Aaron Basha, the King of Charms

Thursday, 18 December 2008

Aaron BashaWhatever serious and however old we are, we have never quit to recollect our childhood, whether it was very hard or very happy, anyway it is our childhood- the times of always new impressions when the whole world appeared to be a bright toy gifted by the life itself. And only due to these memories we will always love Aaron Basha Jewelry Company that creates jewels with «childish» motives under the logo «every day is the holiday to be celebrated». His playful jewelry reminds us of the magic and unencumbered imagination of childhood.

It is hardly possible to describe in words the incredible beauty of the bright French enamel in yellow, pink or white gold either platinum, diamonds, sapphires, emeralds and rubies. Apart from that it is all glaring, sparkling and the lovers of jewels are very much delighted with this stuff, it furthermore takes us to the time of careless childhood when we look at them. Bears, pencils, frog princess with crown, flowers and ladybugs styled as Disney cartoon characters, they make a lasting impression upon the adults, serious and business persons.

Aaron Basha, together with his family members, watches closely the children cartoon industry that inspires him to choose a trend for his next collection. Besides, the design created by any of them should be accepted and agreed by the whole family members - Aaron, the household patriarch, by his wife Margaret, his son Sasson and by his three daughters Ozy, Telly and Rejin. This is the real «Eastern» family business. And if the design is not liked by any of the family members no jewelry will be made by that design.

Aaron, the native of Iran (so probable his love to bright colors springs from there), comes from the family of jewelers - both his grandfather and father taught him on this handicraft. Traveling in different countries, like Baghdad, Basra, Tel-Aviv, Montreal, London and finally having settled in New York, the jeweler opened the jewelry shop at the Madison avenue between the 60th and 65th streets, where the history of precious toys has began, the toys that suit and make happy children mothers and grandmothers. Persons who love to buy Aaron Basha jewels are anyway like children at the age from 0 till 99 years. Even in our hearts but we are children, aren't we?

Aaron Basha Baby Shoe Jewelry became a «visit card» to this company when they were produced to the market in the middle of 90s. Every girl in the world is a princess deeply in her heart and she dreams on trying a precious shoe on though once in her life. And Aaron Basha offers a chance to keep this shoe for ever - these bright and joyful pendants and charms created and made from precious metals (mostly it is in 18K gold) French enamel and precious gems remind the shoes of Cinderella from the fairytale.  These charms are ultimate personal tribute for the mother as the baby birth icon, or to the international Women's Day.

It is not worth to consider this delight as a childish since in every woman, irrespective of her age, there is a little girl in her heart that is happy with bright colors, precious gems and rich childhood full of holiday presented in collections of Aaron Basha. Stars like Hillary Clinton, Demy Moore, Melanie Griffith, Jennifer Lopes, Brittney Spears, Catherine Zeta Jones, Heidi Klum have been seen rocking these beauties, and Celine Dion presented her baby infant a baby shoe pendant «Baby James». Nevertheless such «toys» are not given to children since their mothers fall in love in such charms and jewels while shopping that they cannot help presenting them to those for whom they were intentionally assigned.   

Thanks to the variety of jewels presented by the jewelry company «Aaron Basha» we are able to create the whole fairly tale unique for us. Like, a pram is gifted to the birth of baby, a baby shoe is for the first step, a rocking horse for the first riding lesson, a star or a fish is to remind a sea trip; you can memorize your first toy car, a Winner Award at the warm-up match on gulf, or safari trip by the icon of a bear toy. Upon your wish, a date will be engraved at each pendant and thanks to that you will always remember that important event. And later on you may want to finger these precious charms and icons and pendants on the chain recollecting bright memories of the past. Since such memos are much more pleasant and unusual than photo albums.

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