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 Whatever
serious and however old we are, we have never quit to recollect our childhood,
whether it was very hard or very happy, anyway it is our childhood- the times
of always new impressions when the whole world appeared to be a bright toy
gifted by the life itself. And only due to these memories we will always love
Aaron Basha Jewelry Company that creates jewels with «childish» motives under
the logo «every day is the holiday to be celebrated». His playful jewelry
reminds us of the magic and unencumbered imagination of childhood.
It is
hardly possible to describe in words the incredible beauty of the bright French
enamel in yellow, pink or white gold either platinum, diamonds, sapphires, emeralds
and rubies. Apart from that it is all glaring, sparkling and the lovers of
jewels are very much delighted with this stuff, it furthermore takes us to the
time of careless childhood when we look at them. Bears, pencils, frog princess
with crown, flowers and ladybugs styled as Disney cartoon characters, they make
a lasting impression upon the adults, serious and business persons.
Aaron Basha,
together with his family members, watches closely the children cartoon industry
that inspires him to choose a trend for his next collection. Besides, the design
created by any of them should be accepted and agreed by the whole family
members - Aaron, the household patriarch, by his wife Margaret, his son Sasson and
by his three daughters Ozy, Telly and Rejin. This is the real «Eastern» family business.
And if the design is not liked by any of the family members no jewelry will be
made by that design.
Aaron, the
native of Iran (so probable his love to bright colors springs from there),
comes from the family of jewelers - both his grandfather and father taught him
on this handicraft. Traveling in different countries, like Baghdad, Basra, Tel-Aviv,
Montreal, London and finally having settled in New York, the jeweler opened the
jewelry shop at the Madison avenue between the 60th and 65th streets, where the
history of precious toys has began, the toys that suit and make happy children
mothers and grandmothers. Persons who love to buy Aaron Basha jewels are anyway
like children at the age from 0 till 99 years. Even in our hearts but we are
children, aren't we?
Aaron Basha
Baby Shoe Jewelry became a «visit card» to this company when they were produced
to the market in the middle of 90s. Every girl in the world is a princess
deeply in her heart and she dreams on trying a precious shoe on though once in
her life. And Aaron Basha offers a chance to keep this shoe for ever - these
bright and joyful pendants and charms created and made from precious metals (mostly
it is in 18K gold) French enamel and precious gems remind the shoes of
Cinderella from the fairytale. These
charms are ultimate personal tribute for the mother as the baby birth icon, or
to the international Women's Day.
It is not
worth to consider this delight as a childish since in every woman, irrespective
of her age, there is a little girl in her heart that is happy with bright
colors, precious gems and rich childhood full of holiday presented in
collections of Aaron Basha. Stars like Hillary Clinton, Demy Moore, Melanie
Griffith, Jennifer Lopes, Brittney Spears, Catherine Zeta Jones, Heidi Klum
have been seen rocking these beauties, and Celine Dion presented her baby
infant a baby shoe pendant «Baby James». Nevertheless such «toys» are not given
to children since their mothers fall in love in such charms and jewels while
shopping that they cannot help presenting them to those for whom they were
intentionally assigned.
Thanks to
the variety of jewels presented by the jewelry company «Aaron Basha» we are
able to create the whole fairly tale unique for us. Like, a pram is gifted to
the birth of baby, a baby shoe is for the first step, a rocking horse for the
first riding lesson, a star or a fish is to remind a sea trip; you can memorize
your first toy car, a Winner Award at the warm-up match on gulf, or safari trip
by the icon of a bear toy. Upon your wish, a date will be engraved at each
pendant and thanks to that you will always remember that important event. And
later on you may want to finger these precious charms and icons and pendants on
the chain recollecting bright memories of the past. Since such memos are much
more pleasant and unusual than photo albums.
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