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Latest Articles - Luxury

How To Wear A Wrist Watch Properly – The Lesson of Style

When purchasing watches, no one is questioned with how to wear watches, actually. This appears to be logical and rational. Nevertheless, the simplest things happen to be complicated sometimes. Everything is made from details and details sometimes mean far more than the whole. People who really wander how to wear watches properly exist and they are really concerned in this issue.


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The Cuban leader Fidel Castro, a revolutionary Che Gevara, politicians Winston Churchill and Bill Clinton, writers Somerset Maugham and Mark Twain, the actor and the political figure Arnold  Schwarzenegger – these names are well-known and these figures are best known to the world for their political, social, literary and other achievements. Moreover, the abovementioned people highly esteem cigar smoking and, thus, they come as people who own the greatest number of tools and accessories so requisite for this leisurely process and among others there are cigar lighters.


Crystal Glass Tableware – A Song of Crystal

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Certina: Perfection And Physicality

Thursday, 12 November 2009

certinaCertina watches thanks to DS system that the manufacturers put into practice in 1959 are considered the sports watches. DS system is the double protection system that ensures the stunning durability to watches. Certina watches have a long-service life. They were take up high to Everest, and they experienced all the troubles of the mountaineering life, they were thrown down off the helicopter and they go on running after the falling, they were put into the hob of the race car wheel and Certina coped with this test.

The hockey puck was used as the latest testing and the watches were inserted into the puck during the training match. During the goal the puck was thrown with the speed of 120 km/h, yes, the strike was impressive. And no effect at all. Now there no skeptic people in the world who doubt in the amazing reliability of Certina watch.

Certina watches were first created in the small watch-making shop founded by the brothers Adolff and Alfred Kurt in Grenchen in 1888. The brothers manufactured the high quality time pieces and mechanisms and in 1906 they launched the first watches collection under the brand Grana (from the Latin name of the town -Granacus). The watches were immediately considered as the winner and awarded the prize at the World Exhibition in Milan. Besides, they were awarded prizes at the World Exhibitions held in Brussels in1910 and Bern in 1914 and the whole world noted the exclusive quality and characteristic of new watches.  

The brand name was changed in 1938 at the 50 years anniversary of the Company and Grana turned into Certina (from Latin certus - reliable and confident). On one part, it was the confirmation of the quality and characteristics of watches manufactured by the Company, and on the other part, these characteristics are tested with time and they are really high. And that is why Certina watches were manufactured specially for aviation and navy for the teammate troops during the World War II.

The new page in the history of the brand was the development of the new concept DS - Double Security (double reliability) in 1959. First watches that appeared on the market are watches with sapphire glass of double thickness, strengthened case, the system of collision protection of the mechanism, with special seals on axles, winding head and the rear wall of the case. Those watches were water-resistant up to 20 atmospheres, resistant to strikes and falling from the height up to 6 meters (the nearest analogues provided only 2.2 height falling guarantee). Sportsmen and extreme sport followers appreciated new Certina watches.

In 1960 Certina went up to the peak of Dhaulagiri in Himalaya. Blue Ribbon watches were manufactured in 1961 with super flat automated mechanism. They were acknowledged as the most durable watches of that time, and Certina became one of the reputed watch makers.

In 1970 the divers who participated in geological and biological experiments in the Caribbean Sea (held by US Naval Forces together with NASA), were equipped with Certina watches created especially for the deep diving DS Super ph 1000m, and the watches proved again that they are popular only because of their actual features and characteristics.  

The same year the Japanese Miura performed one of the extreme down comes off the Everest with the Certina DS-Chronolympic from 8000 to 7000m and the watches were again on the highest quality.

Another model Certina Biostar was launched in a year, the first version of watches in the world that showed physical, emotional and even intellectual status of the owner.

In 1983 the Company merged with the SMH group that was renamed into Swath Group in 1998 and became the sports brand of the holding. The entire range of new collections was launched, special models were created for extreme sportsmen, namely bump artists, moto riders, racing car drivers, aqualunger s, and among the models were pressure-resistant, vibro-resistant watches, with sapphire glasses protected with planks of the planished steel.

Apart from sporty and strict models for men there are charming Certina watches for women, winners of various jewelry exhibitions with cases of polished steel, titan, super durable and elegant. Certina watches still win the world.

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fran  - ?   |2011-01-23 12:31:29
i have a certina watch i bought 25 years ago and would like to know it's value. The code on the back is EOL 1157050.
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