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Korloff: de Luxe World

Sunday, 15 November 2009

korloffKorloff refers to the most prestigious Haute Jewelry Houses that are aimed at satisfaction of the requirements of the most demanding customers who are wealthy enough to pay for the quite expensive needs. The Company owned by the Piasers, father and son, has its own talisman to bring luck to owners as the unique black diamond Korloff (the House was named after this brilliant later on) of 88 carate, appearing as the biggest black diamond in the world.

The insured cost of the diamond exceeds $40 million USD. The stone is believed to effect magic, and one's wishes may come true if the stone is touched. We are not about to argue on this feature of the stone but Korloff Jewelry House managed to succeed in the market when it has been firmly and forever occupied by such reputed companies as Harry Winston, Van Cleef & Arpels, Tiffany & Co, and Chaumet. In spite of the strict competition, Korloff House managed to win its own niche in the world of jewelry trends.

The corporate logo of the Korloff House appears as two «Кs», back to back. This logo, as well as the black diamond, has its history. When the Korloff House launched its goods to the market, it positioned itself as the sponsor of the match to win the title of the chess Crown between Anatoliy Karpov and Harry Kasparov. The tournament award created by the Korloff House was decorated with 1500 diamonds and appeared as two «Кs» back to back. And since the time of the award the logo migrated to all items produced by the Korloff House.

Currently the Korloff House is represented in 35 countries of the world, and its boutiques are opened in main streets of New York, Tokyo, Milan and Moscow. The head-office and the production sites are located in Lion, in France.  

Korloff House launches approximately 15 jewelry and watch collections, it offers the collections of accessories, including ties, cuff-links, pendants, jewelry pens, silk kerchiefs, scarves, etc. and even collections of evening dresses designed by Daniel Piaser. The House makes various collections, from classic to fashionable trends.

By the way, the history of fashion first the case when the Jewelry House of such class as Korloff was engaged in production of haute couture clothing. As to Daniel Piaser: «The greatest leave haute couture. Though we have an advantage: they earn on fashion, while we are engaged in it to enjoy».

The majority of the House jewelry is made on individual schemes ordered b customers. The company owners are engaged in working out of the jewelry design themselves. The jewelry is processed manually, and the same, they are coated with multi-color brilliant varnish of fourteen shades manually, and this is the corporate sign of the Korloff House. The technology of jewelry processing with is one of the protected secrets of the House. As a result, the Company produces jewelry of the perfect style and unique quality.

The luxury and attractive sparkle of Korloff jewelry is provided with the unique faceting of stones. One of the inventions of the Korlof jewelers is the diamond cutting in 65 facets against 57 classically adopted. Such cutting allows increasing carate of the stones. The match of the 18-carate white and yellow gold, diamonds, sapphires from Madagascar (silky blue shine,            star sapphire), emeralds, rubies and topazes give the jewelry of incredible beauty. Apart from classic blue sapphires, Korloff House uses romantic fantasy shades of pink, yellow, blue, red and various tints of them. The mix of colors and various materials to create jewelry make the goods unique and somehow free. These jewelries are fascinating, they draw attention.

Yet, one of the distinctive features of the Korloff House is exclusiveness. Piaser states that he «creates exclusive jewelry for exclusive women. And every single jewelry is the thought of Her, so wonderful and untouchable». And here in France, they say that «Korloff - pour te dire j'aime» which means Korloff is the show of affection.

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