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 Korloff
refers to the most prestigious Haute Jewelry Houses that are aimed at
satisfaction of the requirements of the most demanding customers who are
wealthy enough to pay for the quite expensive needs. The Company owned by the Piasers,
father and son, has its own talisman to bring luck to owners as the unique
black diamond Korloff (the House was named after this brilliant later on) of 88
carate, appearing as the biggest black diamond in the world.
The
insured cost of the diamond exceeds $40 million USD. The stone is believed to
effect magic, and one's wishes may come true if the stone is touched. We are
not about to argue on this feature of the stone but Korloff Jewelry House
managed to succeed in the market when it has been firmly and forever occupied
by such reputed companies as Harry Winston, Van Cleef & Arpels, Tiffany
& Co, and Chaumet. In spite of the strict competition, Korloff House managed
to win its own niche in the world of jewelry trends.
The
corporate logo of the Korloff House appears as two «Кs»,
back to back. This logo, as well as the black diamond, has its history. When the
Korloff House launched its goods to the market, it positioned itself as the sponsor
of the match to win the title of the chess Crown between Anatoliy Karpov and
Harry Kasparov. The tournament award created by the Korloff House was decorated
with 1500 diamonds and appeared as two «Кs»
back to back. And since the time of the award the logo migrated to all items
produced by the Korloff House.
Currently
the Korloff House is represented in 35 countries of the world, and its
boutiques are opened in main streets of New York, Tokyo, Milan and Moscow. The head-office
and the production sites are located in Lion, in France.
Korloff
House launches approximately 15 jewelry and watch collections, it offers the
collections of accessories, including ties, cuff-links, pendants, jewelry pens,
silk kerchiefs, scarves, etc. and even collections of evening dresses designed
by Daniel Piaser. The House makes various collections, from classic to
fashionable trends.
By
the way, the history of fashion first the case when the Jewelry House of such
class as Korloff was engaged in production of haute couture clothing. As to Daniel
Piaser: «The greatest leave haute couture. Though we have an advantage: they earn
on fashion, while we are engaged in it to enjoy».
The
majority of the House jewelry is made on individual schemes ordered b
customers. The company owners are engaged in working out of the jewelry design
themselves. The jewelry is processed manually, and the same, they are coated with
multi-color brilliant varnish of fourteen shades manually, and this is the
corporate sign of the Korloff House. The technology of jewelry processing with is
one of the protected secrets of the House. As a result, the Company produces jewelry
of the perfect style and unique quality.
The
luxury and attractive sparkle of Korloff jewelry is provided with the unique
faceting of stones. One of the inventions of the Korlof jewelers is the diamond
cutting in 65 facets against 57 classically adopted. Such cutting allows
increasing carate of the stones. The match of the 18-carate white and yellow
gold, diamonds, sapphires from Madagascar (silky blue shine, star sapphire), emeralds, rubies and topazes
give the jewelry of incredible beauty. Apart from classic blue sapphires, Korloff
House uses romantic fantasy shades of pink, yellow, blue, red and various tints
of them. The mix of colors and various materials to create jewelry make the
goods unique and somehow free. These jewelries are fascinating, they draw
attention.
Yet,
one of the distinctive features of the Korloff House is exclusiveness. Piaser states
that he «creates exclusive jewelry for exclusive women. And every single jewelry
is the thought of Her, so wonderful and untouchable». And here in France, they
say that «Korloff - pour te dire j'aime» which means Korloff is the show of
affection.
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