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Raymond Weil: the Real Swiss Quality

Sunday, 22 November 2009

Raymond WeilThe Watch Company by Raymond Weil appeared relatively in the recent years, namely in 1976. And this Company is thought to be a very young company compared with the traditions of the watch making business where the companies are hundred years old and even older. Besides, the Swiss watch making industry of 70s experienced the tough crisis situation when the Japanese quartz watches, very cheap unlike the Swiss watches, became affordable for even kids, thus significantly disrupted the popularity of classic mechanical watches. Nevertheless, the crisis of 70s was not the stopping factor for the Raymond Weil to increase the outcome of production for the decade of functioning in this sphere from 3 thousand pieces to 300 thousand time pieces a year. And since 1991 the Company sells around 600 thousand watches a year.

The Company succeeded all thanks to the experience and the commercial intuition of its founder, Raymond Weil. There is a curious fact of his biography that Raymond never dreamed of becoming a watch maker. At least, it was not the dream of his childhood. He graduated the Institute of Business and continued working in business sphere. And only in 1946 when he was 20, he was employed to the watch making company, when the sphere of services was not the priority in the post-war period. And this was the pillar stone in his future career.

Raymond Weil found himself confident and qualified enough to found tits own watch making company in thirty years, and neither crisis in the watch making industry could stop him in his developments. Moreover, the crisis was the stimulating factor to trigger him to succeed. He had to «battle» with the Japanese quartz «fakes», promoting genuine Swiss watches of premium quality to the market.

Raymond Weil traveled all around the world with the first models of his watches, using the skills he gained in business before. He demonstrated the watches accenting their quality, the unique design, the stunning esthetics and tried his best to persuade the clients-to-be that his watches would be in demand. It should be like that, no other way. Step by step he built the international marketing network, beyond the margins of all distribution networks. Currently the Raymond Weil Company is in the top five sales volume of Swiss watch companies.

It is intriguing that Raymond Weil brand is closely connected with the world of music, and this is an unusual event in the age of high acceleration and high technologies. It seems weird but it istrue. And this singularity furthers the demand for the Raymond Weil watches.

The names of the watch collections relate with the music in any way. So, Amadeus Collection of Watches was named to honor Mozart, and on the top of it, the advertisement campaign of the collection was arranged to the issue of the movie Mozart by Milos Forman. Wagner opera «Parsifal» provoked the name for the most demanded collection of Raymond Weil watches. There are collections called Tema, Don Giovanni, Chorus, Allegro, Saxo, Fide-lio, Othello, Traviata, and so forth. The names are strictly associated with the elegance and delicacy, proving to be the true and corporate style by Raymond Weil.

The images of the Company were selected persons related to the world of music, but not famous car racers nor popular cover girls. Raymond Weil prefers only celebrities of music. Thus, the great baritone Jose Van Dam was offered to be the image of Raymond Weil watches.

Nevertheless, Raymond Weil is not satisfied with such an average and superficial connection with musical world. The Company proposes protection for the young gifted people from all over the world. Thus, the special grant is founded in Taiwan to encourage the best student trained in music. In Great Britain Raymond Weil and The Times contributed to the «Best Young Composer of the Year» Award. In Russia the Company sponsored the organisation of the International Charity Fund by V. Spivakov and furthered issue of CD with classic music performed by the scholars-children of the Fund. And this is only few events to do by the Company.

One or two event held by the Company may appear as the advertisement campaign. Though, this is a system regularly done and followed by the Company. This is life style. And the image of Raymond Weil, of the elegant and delicate and reliable watches that are demanded in the world.

Raymond Weil watches are sold in over 86 countries of the world, and they are seen in Europe, USA and in the Mid East countries. The brand is demanded for reasons, in spite of the modest beginning fund that was initiated in the time when the watch companies experienced failure and crisis. Now we realize that there is not improper time to do something, if talent and qualification avail.

Inessa Hyder

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