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 The Watch Company
by Raymond Weil appeared relatively in the recent years, namely in 1976. And this
Company is thought to be a very young company compared with the traditions of
the watch making business where the companies are hundred years old and even
older. Besides, the Swiss watch making industry of 70s experienced the tough
crisis situation when the Japanese quartz watches, very cheap unlike the Swiss
watches, became affordable for even kids, thus significantly disrupted the
popularity of classic mechanical watches. Nevertheless, the crisis of 70s was not
the stopping factor for the Raymond Weil to increase the outcome of production
for the decade of functioning in this sphere from 3 thousand pieces to 300 thousand
time pieces a year. And since 1991 the Company sells around 600 thousand
watches a year.
The Company
succeeded all thanks to the experience and the commercial intuition of its
founder, Raymond Weil. There is a curious fact of his biography that Raymond never
dreamed of becoming a watch maker. At least, it was not the dream of his
childhood. He graduated the Institute
of Business and continued
working in business sphere. And only in 1946 when he was 20, he was employed to
the watch making company, when the sphere of services was not the priority in
the post-war period. And this was the pillar stone in his future career.
Raymond Weil
found himself confident and qualified enough to found tits own watch making
company in thirty years, and neither crisis in the watch making industry could
stop him in his developments. Moreover, the crisis was the stimulating factor
to trigger him to succeed. He had to «battle» with the Japanese quartz «fakes»,
promoting genuine Swiss watches of premium quality to the market.
Raymond Weil
traveled all around the world with the first models of his watches, using the
skills he gained in business before. He demonstrated the watches accenting their
quality, the unique design, the stunning esthetics and tried his best to
persuade the clients-to-be that his watches would be in demand. It should be
like that, no other way. Step by step he built the international marketing
network, beyond the margins of all distribution networks. Currently the Raymond
Weil Company is in the top five sales volume of Swiss watch companies.
It is intriguing
that Raymond Weil brand is closely connected with the world of music, and this
is an unusual event in the age of high acceleration and high technologies. It seems weird but it istrue.
And this singularity furthers
the demand for the Raymond Weil watches.
The names
of the watch collections relate with the music in any way. So, Amadeus Collection
of Watches was named to honor Mozart, and on the top of it, the advertisement
campaign of the collection was arranged to the issue of the movie Mozart by Milos
Forman. Wagner opera «Parsifal» provoked the name for the most demanded
collection of Raymond Weil watches. There are collections called Tema, Don
Giovanni, Chorus, Allegro, Saxo, Fide-lio, Othello, Traviata, and so forth. The
names are strictly associated with the elegance and delicacy, proving to be the
true and corporate style by Raymond Weil.
The images of
the Company were selected persons related to the world of music, but not famous
car racers nor popular cover girls. Raymond Weil prefers only celebrities of
music. Thus, the great baritone Jose Van Dam was offered to be the image of Raymond
Weil watches.
Nevertheless,
Raymond Weil is not satisfied with such an average and superficial connection
with musical world. The Company proposes protection for the young gifted people
from all over the world. Thus, the special grant is founded in Taiwan to
encourage the best student trained in music. In Great Britain Raymond Weil and
The Times contributed to the «Best Young Composer of the Year» Award. In Russia
the Company sponsored the organisation of the International Charity Fund by V. Spivakov
and furthered issue of CD with classic music performed by the scholars-children
of the Fund. And this is only few events to do by the Company.
One or two
event held by the Company may appear as the advertisement campaign. Though, this
is a system regularly done and followed by the Company. This is life style.
And the image of Raymond Weil,
of the elegant and delicate and reliable watches that are demanded in the
world.
Raymond
Weil watches are sold in over 86 countries of the world, and they are seen in Europe,
USA
and in the Mid East countries. The brand is demanded for reasons, in spite of
the modest beginning fund that was initiated in the time when the watch
companies experienced failure and crisis. Now we realize that there is not
improper time to do something, if talent and qualification avail.
Inessa
Hyder
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