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Latest Articles - Luxury

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Van Cleef Arpels - jewelry and watches

Sunday, 22 June 2008

Van Cleef Arpels jewelry watchesVan Cleef Arpels, an elegant brand in designing and crafting distinguished, exclusive and truly sophisticated jewelry and watches, is well known across the globe for its top quality luxurious fashion products. The famous French house keeps pace with its tradition of excellence in jewelries and designs crafted with exquisite materials bringing glamour, beauty, fashion and style at a time. The watches, produced in the house, continue to set new standards for technical innovation and superior aesthetics in the watchmaking industry that stand Van Cleef Arpels for unparalleled.

A family endeavor:

The renowned jewelry house for mysterious setting Van Cleef and Arpels was established in 1896 by Alfred Van Cleef and his father-in-law, Salomon Arpels at Vendome in Paris.

In 1898, Alfred Van Cleef, son of a diamond merchant in Amsterdam, married his cousin Esther Arpels, daughter of a gem trader who deserved a good understanding of the techniques of stone cutting that led the company to peak of the success. Consequently, Van Cleef and Arpels has established its name in the realm of high jewelry desired by royalty, high-society and Hollywood elite.

Combining the most incredible gems with innovative design, Cleef and his brother-in-law, Charles Arpels came together in 1906 to create a jewelry store and their joint initiative led them commencing a salon in one of the modish areas of Paris, Vendome.

In the decade of 1930, a second generation of Arpels sons - Claude, Jacques and Pierre linked up with the business where Jacques took the helm in Paris, Pierre headed up new projects globally and Claude set up shop in New York.

Customer's plea:

As considered one of the most stylish jewelry dealers, Van Cleef and Arpels' supple, flexible and soft pieces have a high appeal to the customers while its watches combine the maximum precision with the creativity, spirit of high fashion and expert complications as well.

The jewelry collections Van Cleef and Arpels manufacture included bridal collections, midsummer night's dream, Hawaii, alhambna, frivole, couture, dragon flies and butterflies, roses de noel and cosmos, between the finger rings, fleurette and snowflake etc. Meanwhile, violine rings, nuova rings, folie des pres solitaire are the exceptional pieces in the collection list.

Van Cleef and Arpels Men's 18K Gold Watch featured automatic movement in a spectacular 18K perfectly rounded gold case on a brushed, polished gold bracelet is priced $ 13,900, the Roma Strap Watch holding the feature of classic Van Cleef and Arpels lines, with a rounded polished steel case, black dial with white baton hands, framed by the steel bezel is $2,400.

In addition, the classic Women's Dress Watch 120 spectacular round-cut diamond prong sets, in two rows, on the perfectly round bezel is fixed $ 11,500.

Known as a mystery setting, a ring manufactured by Van Cleef and Arpels, usually takes about 90 hours to complete whereas a brooch would take as long as 1,800 hours.

Van Cleef and Arpels designs can be found in the famous boutiques of Paris, Beverly Hills, New York, Florida, Maryland, Chicago, California, Honolulu where two new locations have most recently placed in Boston, and San Francisco.

Versatile Design:

To set a standard of high quality using only handpicked precious stones, value added dazzling diamonds and the most desired of precious metals, Van Cleef and Arpels designs the items that has never be seen on jewelry world before.

Making a Combination between the setting, mounting, stone and design, each pieces, Van Cleef and Arpels produces, bears a unique work of art serving as a substitute for the fragile miracles of nature and thus it is marked as prestigious and luxurious house.

Such botanicals and natural thematic elements like fire, stars and the snowflake as well as couture including zippers, ribbons, lace and embroidery have integrated into the brand Van Cleef and Arpels which characterize the style of the brand. 

In the company, a number of master jewelers with careful precision and skilled craftsmanship toiled behind presenting the finest pieces where only Van Cleef and Arpels could capture and preserve a crisp snowflake in the form of delicately crafted jewelry.

The distinguished designs, not only for nice-looking but comforts in wearing, come from Van Cleef and Arpels are versatile as many of the pieces can be worn several ways; brooches transform into pendants, earrings have detachable drops and bracelets can be strung together to become necklaces.

Out of the ordinary:

Van Cleef and Arpels overwhelms royalty and adorn Hollywood glamour girls while the notable customers, to illustrate, the Duke and Duchess of Windsor, Prince Aga Khan, Elizabeth Taylor, Sophia Loren, Maria Callas, Barbara Walters have choose the brand over the years.

American pop diva Mariah Carey is very known to wear especially the ring on her finger, her trademark butterfly produced only Van Cleef and Arpels jewelry.

In 1967, Van Cleef and Arpels received the order of designing and building a crown for the coronation of Farah Pahlavi, the former empress of Iran.

Moreover, the jeweler also designed the tiara of Grace Kelly when she became the princess of Monaco in 1956.

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Lyn Otto  - Mrs   |2009-07-12 13:58:53
I have a van Cleef & Arpels watch which I bought in Saudi Arabia and love but the black leather strap needs replacing and I should like to know where in South Africa you have an outlet in order for me to find a strap.
Thank you
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