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 Van Cleef Arpels, an elegant brand in
designing and crafting distinguished, exclusive and truly sophisticated jewelry
and watches, is well known across the globe for its top quality luxurious
fashion products. The famous French house keeps pace with its tradition of
excellence in jewelries and designs crafted with exquisite materials bringing
glamour, beauty, fashion and style at a time. The watches, produced in the
house, continue to set new standards for technical innovation and superior
aesthetics in the watchmaking industry that stand Van Cleef Arpels for
unparalleled.
A
family endeavor:
The renowned jewelry house for mysterious
setting Van Cleef and Arpels was established in 1896 by Alfred Van Cleef and
his father-in-law, Salomon Arpels at Vendome in Paris.
In 1898, Alfred Van Cleef, son of a diamond
merchant in Amsterdam, married his cousin Esther Arpels, daughter of a gem
trader who deserved a good understanding of the techniques of stone cutting
that led the company to peak of the success. Consequently, Van Cleef and Arpels
has established its name in the realm of high jewelry desired by royalty,
high-society and Hollywood elite.
Combining the most incredible gems with
innovative design, Cleef and his brother-in-law, Charles Arpels came together
in 1906 to create a jewelry store and their joint initiative led them
commencing a salon in one of the modish areas of Paris, Vendome.
In the decade of 1930, a second generation
of Arpels sons - Claude, Jacques and Pierre linked up with the business where
Jacques took the helm in Paris, Pierre headed up new projects globally and
Claude set up shop in New York.
Customer's plea:
As considered one of the most stylish
jewelry dealers, Van Cleef and Arpels' supple, flexible and soft pieces have a
high appeal to the customers while its watches combine the maximum precision
with the creativity, spirit of high fashion and expert complications as well.
The jewelry collections Van Cleef and
Arpels manufacture included bridal collections, midsummer night's dream, Hawaii,
alhambna, frivole, couture, dragon flies and butterflies, roses de noel and
cosmos, between the finger rings, fleurette and snowflake etc. Meanwhile,
violine rings, nuova rings, folie des pres solitaire are the exceptional pieces
in the collection list.
Van
Cleef and Arpels Men's 18K Gold Watch featured automatic movement in a
spectacular 18K perfectly rounded gold case on a brushed, polished gold
bracelet is priced $ 13,900, the Roma Strap Watch holding the feature of
classic Van Cleef and Arpels lines, with a rounded polished steel case, black
dial with white baton hands, framed by the steel bezel is $2,400.
In addition, the classic Women's Dress
Watch 120 spectacular round-cut diamond prong sets, in two rows, on the
perfectly round bezel is fixed $ 11,500.
Known as a mystery setting, a ring
manufactured by Van Cleef and Arpels, usually takes about 90 hours to complete
whereas a brooch would take as long as 1,800 hours.
Van Cleef and Arpels designs can be found in
the famous boutiques of Paris, Beverly Hills, New York, Florida, Maryland,
Chicago, California, Honolulu where two new locations have most recently placed
in Boston, and San Francisco.
Versatile Design:
To set a standard of high quality using
only handpicked precious stones, value added dazzling diamonds and the most
desired of precious metals, Van Cleef and Arpels designs the items that has
never be seen on jewelry world before.
Making a Combination between the setting,
mounting, stone and design, each pieces, Van Cleef and Arpels produces, bears a
unique work of art serving as a substitute for the fragile miracles of nature
and thus it is marked as prestigious and luxurious house.
Such botanicals and natural thematic
elements like fire, stars and the snowflake as well as couture including
zippers, ribbons, lace and embroidery have integrated into the brand Van Cleef
and Arpels which characterize the style of the brand.
In the company, a number of master jewelers
with careful precision and skilled craftsmanship toiled behind presenting the
finest pieces where only Van Cleef and Arpels could capture and preserve a
crisp snowflake in the form of delicately crafted jewelry.
The distinguished designs, not only for nice-looking
but comforts in wearing, come from Van Cleef and Arpels are versatile as many
of the pieces can be worn several ways; brooches transform into pendants,
earrings have detachable drops and bracelets can be strung together to become
necklaces.
Out of the ordinary:
Van Cleef and Arpels overwhelms royalty and
adorn Hollywood glamour girls while the notable customers, to illustrate, the
Duke and Duchess of Windsor, Prince Aga Khan, Elizabeth Taylor, Sophia Loren,
Maria Callas, Barbara Walters have choose the brand over the years.
American pop diva Mariah Carey is very
known to wear especially the ring on her finger, her trademark butterfly
produced only Van Cleef and Arpels jewelry.
In 1967, Van Cleef and Arpels received the
order of designing and building a crown for the coronation of Farah Pahlavi,
the former empress of Iran.
Moreover, the jeweler also designed the
tiara of Grace Kelly when she became the princess of Monaco in 1956.
Md. Asraful Alam
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