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 The world
can boast with the things that become legendary and acknowledged at the time
and thus, the iconic Chanel №5 is not the exclusion since it was invented by
the great master of the epoch. Coco Mademoiselle was made younger and far more
commercial for the particular group of people. The iconic perfume was created with
the only idea to allow growth of the perfumery business Chanel with the help of
younger and smart users who came to appear younger and younger. Nevertheless, Chanel
Coco Mademoiselle being exclusively made for business did not lose its charm and
it came as the ideal picture of the daring and feminine image of legendary Coco.
Chanel Coco
Mademoiselle perfume was created by the perfumer Jacques Polge, who takes
charge for most reputed and trendy fragrances of the French brand throughout
almost three decades of heading the perfume department of Chanel. Jacques Polge
did the same for Chanel perfume line as Karl Otto Lagerfeld for prêt-a-porte and
haute couture fashion lines and collections. When the iconic fragrance Chanel
№5 created with special effect by Ernest Be and selected by Gabrielle Coco Chanel
herself could be considered the high picture of haute couture perfume while Chanel
Coco Mademoiselle is far less expensive and luxury.
When created
Chanel Coco Mademoiselle was designed for particular category of young women
within twenty to thirty years old while Chanel Chance was for younger girls and
Chanel №5 is for mature women only. The images chosen for this fragrance
differed from time to time including the famous British supermodel Kate moss
and the well-known actress Keira Knightley, who still shots for ad campaigns by Chanel
Coco Mademoiselle. A short film was shot in 2007 specially for Chanel Coco
Mademoiselle where Keira
Knightley tried the image of the young, tempting and sensitive Coco
Mademoiselle.
When creating
the fragrance, Jacques Polge got inspired with the ever-young image of Coco
Chanel who had the world turned upside down with the simplicity and clear lines
of her style. As the representatives of the French brand state, Coco
Mademoiselle is perfect enough to meet the refined demands of Gabrielle Coco Chanel when
reached the 21st year in the early XX century.
Chanel Coco
Mademoiselle gives the fresh oriental scent accentuated with the exclusive and
extraordinary notes. Coco Mademoiselle opens with the sparkling and vivid notes
of orange and bergamot, followed by the pure and tender floral scent of jasmine
petals and the morning rose. The heart notes are opened with the warm notes of
patchouli, vetiver, vanilla and white musk which add the special perception and
quite the magic appeal.
In spite the
fact that Chanel Coco Mademoiselle was created by Chanel House with the only
commercial purpose to release the fragrance for the particular aging category,
the creation by Jacques Polge never lost the very refinement which is typical
to the most classic fragrances of the French brand. As set by traditions of the
legendary and all-demanded Chanel №5, Chanel Coco Mademoiselle is
attention-getting with somewhat abstractness of the floral aroma of the
perfumery composition which smoothly overflows into the warm oriental notes of
heart. The final musk accord of the Chanel Coco Mademoiselle has set the real
trend at the time in the perfume industry and plenty of perfumery and fashion
brands have had their fragrances end with the wood and musk notes following the
triumph made by the Coco Mademoiselle, including Lanvin Rumeur, Dolce Gabbana
The One and Guerlain Idylle and many others.
For the
several years of being in the market, Channel Coco Mademoiselle managed to
increase twice the revenue of the Chanel House. During the first year of sales,
the perfume brought the income of $21 million US dollars, which was the real
record for Chanel House for that time. The Chanel Coco Mademoiselle fragrance
was awarded the prestigious FiFi Awards in perfumery industry in six countries,
namely in USA, France, Germany,
Spain, Italy and Great Britain. While the most independent
fragrances were successfully discontinued in several seasons, Channel Coco
Mademoiselle has still been demanded. Thus, in the year 2008 Channel Coco
Mademoiselle fragrance was ranked as the third rated bestselling fragrances in USA, while Channel
№5 was on the fifth place only, thus prevailing in value.
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