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 Niche perfumery comes for various purposes. It is made
specially for mass-use and for the elite, for women who are oriented for the ad
campaigns and promo articles in glossy and for women who seek for their individual
unique and exclusive fragrance. First group of women are the frequent customers
of fashion boutiques and perfumery stores of the reputed promoted brands when
the second group of ladies are the real amateurs and connoisseur of the genuine
art while the art is not for the wide public in mass. Yet, the niche perfume is
the genuine ambassador of exclusive authentic scents.
Niche scent
is the category of perfumery which is the result of works of individual
perfumers and the fragrance refers to the exclusive которая kinds of perfume of the
leading European brands. The creation of such fragrance is the
most complicated process since the perfumer never based upon the fashion
tendencies and never replicates; his creative work process is not disturbed by
the expertise market analysts who planned the scent that conforms to the
requirements of the consumer. This is the pure art work. And thus, the niche
fragrances are too deep, incredibly beautiful and natural since every art of
work is the bundle of energy, memory and impressions.
Niche perfumery
is based upon the traditions and talent of the perfumer on the other hand. And therefore,
niche perfumery as an aspect of industry occurs in countries where the perfume art
developed throughout long period of time where there is a school and the
opportunity to improve the skills and gain the experience from old times
nourished. And such countries include France,
first of all, Great Britain
and Italy.
The French perfumers distinguish with their upmost elegance and refinement when
building their works. One of the most acknowledged and reputed brands are
L'Artisan Parfumeur. It was established in 1976 by the French independent
perfumer Jean
Laporte Great Britain is the
second country that follows France
in creating niche perfume. Nevertheless, the fragrances created by English
perfumers are less elegant and simpler as compared with the French fragrances.
And thus, they are recommended for those who just learn to perceive and get
more experienced in delicate natural scents. The most reputed perfume
manufacturer in Great Britain
is Penhaligon's based in London.
Fragrances offered by this brand go to be enjoyed by Her Majesty, the Queen.
The English perfume bears too laconic names as well as the scents are simple
presented by bluebells, English farm lily and lily of the valley.
Niche
perfumery is under development in such countries as Italy,
Japan
and Arabic countries. The brand Montale is the most popular among the brands
from abovementioned countries. Fragrances of this brand are well accepted and
they are believed to be the most durable among the other niche fragrances.
The niche perfumery
is isolated from the mass-use perfume since it has the advantage to
other traditional
scents. So, the fragrances referring to niche perfumery are too natural
madefrom natural aroma essences as well as two or three hundred years
ago.
Today the otherfragrances are made by skillful chemists. The niche
fragrances are natural, free from sharp accents and ecological
purity is the priority. Niche scents are not designed for everyone.
Moreover,
the perfume is packed in the exclusive packing. Yet, the package can be
the exclusive bottle in
the world or the hand-made painting on glass or the exceptional packing
as the
trunk from fine wood. This is not only to pay honors to traditions but
this is quite
exclusive bonus from the perfume manufacturer. Apart from positive
features,
niche perfume has the negative aspects, though.
Niche perfume
is made in limited edition. We never tell about the access to such fragrances,
they are edited in thousand copies les than haute couture popular fragrances.
On the other hand, this drawback goes to the advantage of the perfume when we
come to elitism and exclusivity.
High price.
Most fragrances are made based upon the natural ingredients which are grown in
tropic countries the export of which is strictly prohibited by the laws of
those countries. Moreover, the fragrances are made following the technologies
and the process takes three months to a year to grow to get rich in aroma.
Therefore, the exclusive aroma is offered for about 100 USD to 500 USD per 3 ml
vial. However, this drawback goes to be the advantage when we come to natural
components and high quality of the product.
Niche
fragrances are offered at specialized boutiques where elite perfumery and apparel
are sold. Large molls do not favor for the goods that are offered in simple not
bright package and which are not promoted by ad campaign to increase the sales.
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