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Latest Articles - Luxury

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Niche Perfumery – the Choice for the Elite

Thursday, 10 February 2011

niche perfumeryNiche perfumery comes for various purposes. It is made specially for mass-use and for the elite, for women who are oriented for the ad campaigns and promo articles in glossy and for women who seek for their individual unique and exclusive fragrance. First group of women are the frequent customers of fashion boutiques and perfumery stores of the reputed promoted brands when the second group of ladies are the real amateurs and connoisseur of the genuine art while the art is not for the wide public in mass. Yet, the niche perfume is the genuine ambassador of exclusive authentic scents.

Niche scent is the category of perfumery which is the result of works of individual perfumers and the fragrance refers to the exclusive которая kinds of perfume of the leading European brands. The creation of such fragrance is the most complicated process since the perfumer never based upon the fashion tendencies and never replicates; his creative work process is not disturbed by the expertise market analysts who planned the scent that conforms to the requirements of the consumer. This is the pure art work. And thus, the niche fragrances are too deep, incredibly beautiful and natural since every art of work is the bundle of energy, memory and impressions.

Niche perfumery is based upon the traditions and talent of the perfumer on the other hand. And therefore, niche perfumery as an aspect of industry occurs in countries where the perfume art developed throughout long period of time where there is a school and the opportunity to improve the skills and gain the experience from old times nourished. And such countries include France, first of all, Great Britain and Italy. The French perfumers distinguish with their upmost elegance and refinement when building their works. One of the most acknowledged and reputed brands are L'Artisan Parfumeur. It was established in 1976 by the French independent perfumer Jean Laporte Great Britain is the second country that follows France in creating niche perfume. Nevertheless, the fragrances created by English perfumers are less elegant and simpler as compared with the French fragrances. And thus, they are recommended for those who just learn to perceive and get more experienced in delicate natural scents. The most reputed perfume manufacturer in Great Britain is Penhaligon's based in London. Fragrances offered by this brand go to be enjoyed by Her Majesty, the Queen. The English perfume bears too laconic names as well as the scents are simple presented by bluebells, English farm lily and lily of the valley.

Niche perfumery is under development in such countries as Italy, Japan and Arabic countries. The brand Montale is the most popular among the brands from abovementioned countries. Fragrances of this brand are well accepted and they are believed to be the most durable among the other niche fragrances.

The niche perfumery is isolated from the mass-use perfume since it has the advantage to other traditional scents. So, the fragrances referring to niche perfumery are too natural madefrom natural aroma essences as well as two or three hundred years ago. Today the otherfragrances are made by skillful chemists.  The niche fragrances are natural, free from sharp accents and ecological purity is the priority. Niche scents are not designed for everyone. Moreover,  the perfume is packed in the exclusive packing. Yet, the package can be the exclusive bottle in the world or the hand-made painting on glass or the exceptional packing as the trunk from fine wood. This is not only to pay honors to traditions but this is quite exclusive bonus from the perfume manufacturer. Apart from positive features, niche perfume has the negative aspects, though.

Niche perfume is made in limited edition. We never tell about the access to such fragrances, they are edited in thousand copies les than haute couture popular fragrances. On the other hand, this drawback goes to the advantage of the perfume when we come to elitism and exclusivity.

High price. Most fragrances are made based upon the natural ingredients which are grown in tropic countries the export of which is strictly prohibited by the laws of those countries. Moreover, the fragrances are made following the technologies and the process takes three months to a year to grow to get rich in aroma. Therefore, the exclusive aroma is offered for about 100 USD to 500 USD per 3 ml vial. However, this drawback goes to be the advantage when we come to natural components and high quality of the product.

Niche fragrances are offered at specialized boutiques where elite perfumery and apparel are sold. Large molls do not favor for the goods that are offered in simple not bright package and which are not promoted by ad campaign to increase the sales.

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