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Christian Dior «Fahrenheit»- Classic For Men

Thursday, 09 June 2011

Christian Dior Fahrenheit fragrance for menThe Eau de Cologne Christian Dior «Fahrenheit» is the second fragrance for men created by the Fashion House as the best classic scent. The first fragrance for men was revolutionary and the second try and the second triumph. The scent became the bestseller within a year only which is the highest appraise among new perfumes. And what is the top secret of such a thunderous victory of the classic Christian Dior «Fahrenheit»?

History of fragrance

Till 1966 the perfumery line of the Fashion House was presented in women scents only. Then the first perfume for men was launched called «Eau Sauvage» that was quickly acknowledged by the millions of male around the world. That was the victory to repeat and enjoy, and in 1988 the new perfume Christian Dior «Fahrenheit» was introduced for men again. The fragrance was created by the most reputed perfumers as Jean Louis Sieuzac and Maurice Roger who created a series of triumphant fragrances together, like Yves Saint Laurent «Opium», Oscar de la Renta «Oscar». Christian Dior «Fahrenheit»is unique in thenotes. Most fragrances for men are based on chypre and fougere notes, whereas the «Fahrenheit» scent became the first fragrance with notes blended on floral accords with the bouquet of honeysuckle as the heart note.

Bouquet of notes

Christian Dior «Fahrenheit» fragrance is believed to come as the ambiguous scent as the new shade of aroma is heard with the every other note. The opening notes are prominent with the accents of bergamot and honeysuckle, with the heart accord of hawthorn in the stronger way or barely hard to perceive. Such scents applied to the skin are heated and make the perfume more intense and expressive and the promising note of musk nut and the cloud of violet go to the front. Sandal wood, with the rich cedar and spicy patchouli wave the final notes to crucially make the fragrance gorgeous and solid. The Christian Dior «Fahrenheit» fragrance shows no half-tones and half-shades. It seizes at once and grasps for longer being warm and fresh, which is the incredibly intricate blend in perfume. Exclusive floral base created by Jean Louis Sieuzac attracts men and women who also preferred wearing it by themselves. That’s reasonable: floral scent attracts ladies and they cannot resist it.  

The bottle for the «Fahrenheit» is also fashionable: it is made as parabolic shape of light-orange color with the smooth shift to the red at the bottom which resembles the frozen sunset in the desert.

Ad campaign by Christian Dior «Fahrenheit»

The stakes were high and the fashion house was in need of the eternal aroma not the ordinary perfume. And therefore, Ridley Scott was invited to shot the ad campaign. Thevideo became the masterpiece of video art. The video shows a man wondering along thelong pier from the desert to the heart of the sea. When he reaches it touching the other edge of the sea it turns out that the sea is far behind and only the desert is seen at the edge of the pier. 30 seconds and the whole concept of the perfume are revealed naked, in the Universe of imagination of simple and complex notions and  where eternity is born.

The triumph was not late and within October and December 1988 one and a half million bottles of fragrance was sold to outrun the other bestseller by Christian Dior, the lady’s perfume Poison.

The stunning victory of the «Fahrenheit» caused the Dior House management to experiment further and so, in 2001 «Fahrenheit Summer» was offered, with «Fahrenheit of Degrees» in 2002, «Fahrenheit Fresh» in 2004 and «Fahrenheit 32» in 2007 which were the shadow of the first prizewinning scene. The perfumers for the reputed house never regretted to spend their time seeking the best blend and the best aroma.

Fifteen years later David Lynch was invited to support the classic video of «Fahrenheit» and the other masterpiece was ready for the Dior House featuring the Swedish actor Andreas Wilson starred in the movie Evil that won the Oscar Award. The video is as simple and philosophical at the same time when a man is going up in the transparent glass elevator to the highest floor and to the heavens and walks down the clouds of the sunset shade. The mystery and paradox of the «Fahrenheit» scent is revealed in the surrealistic and mystic style by David Lynch. Such details as the restricted space and the vast space, movement in vertical direction to extend the horizon and clouds reminding of paradise and hell at the same time touch everyone.

The perfumer Francois Demachy expressed his new vision of the classic fragrance «Fahrenheit Absolute» to the 21st anniversary of the House Christian Dior, with the ad campaign that started in 2009.

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