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 The Eau de Cologne
Christian Dior «Fahrenheit» is the second fragrance for men created by the
Fashion House as the best classic scent. The first fragrance for men was
revolutionary and the second try and the second triumph. The scent became the bestseller
within a year only which is the highest appraise among new perfumes. And what is
the top secret of such a thunderous victory of the classic Christian Dior
«Fahrenheit»?
History of fragrance
Till 1966 the
perfumery line of the Fashion House was presented in women scents only. Then the
first perfume for men was launched called «Eau Sauvage» that was quickly
acknowledged by the millions of male around the world. That was the victory to
repeat and enjoy, and in 1988 the new perfume Christian Dior «Fahrenheit» was
introduced for men again. The fragrance was created by the most reputed
perfumers as Jean Louis Sieuzac and Maurice Roger who created a series of
triumphant fragrances together, like Yves Saint Laurent «Opium», Oscar de la Renta «Oscar». Christian
Dior «Fahrenheit»is unique in thenotes.
Most fragrances for men are based
on chypre and fougere notes, whereas the «Fahrenheit» scent became the first fragrance
with notes blended on floral accords with the bouquet of honeysuckle as the
heart note.
Bouquet of
notes
Christian
Dior «Fahrenheit» fragrance is believed to come as the ambiguous scent as the
new shade of aroma is heard with the every other note. The opening notes are
prominent with the accents of bergamot and honeysuckle, with the heart accord
of hawthorn in the stronger way or barely hard to perceive. Such scents applied
to the skin are heated and make the perfume more intense and expressive and the
promising note of musk nut and the cloud of violet go to the front. Sandal
wood, with the rich cedar and spicy patchouli wave the final notes to crucially
make the fragrance gorgeous and solid. The Christian Dior «Fahrenheit» fragrance
shows no half-tones and half-shades. It seizes at once and grasps for longer
being warm and fresh, which is the incredibly intricate blend in perfume.
Exclusive floral base created by Jean Louis Sieuzac attracts men and women who also
preferred wearing it by themselves. That’s reasonable: floral scent attracts ladies
and they cannot resist it.
The bottle for
the «Fahrenheit» is also fashionable: it is made as parabolic shape of
light-orange color with the smooth shift to the red at the bottom which
resembles the frozen sunset in the desert.
Ad campaign
by Christian Dior «Fahrenheit»
The stakes
were high and the fashion house was in need of the eternal aroma not the
ordinary perfume. And therefore, Ridley Scott was invited to shot the ad
campaign. Thevideo became the masterpiece of video art. The video shows a
man wondering along thelong pier from the desert to the heart of the
sea. When he reaches it touching the other edge of the
sea it turns out that the sea is far behind and only the desert is seen
at the edge
of the pier. 30 seconds and the whole concept of the perfume are
revealed
naked, in the Universe of imagination of simple and complex notions and
where eternity is born.
The triumph
was not late and within October and December 1988 one and a half million
bottles of fragrance was sold to outrun the other bestseller by Christian Dior,
the lady’s perfume Poison.
The stunning
victory of the «Fahrenheit» caused the Dior House management to experiment
further and so, in 2001 «Fahrenheit Summer» was offered, with «Fahrenheit of
Degrees» in 2002, «Fahrenheit Fresh» in 2004 and «Fahrenheit 32» in 2007 which
were the shadow of the first prizewinning scene. The perfumers for the reputed
house never regretted to spend their time seeking the best blend and the best
aroma.
Fifteen years
later David Lynch was invited to support the classic video of «Fahrenheit» and
the other masterpiece was ready for the Dior House featuring the Swedish actor
Andreas Wilson starred in the movie Evil that won the Oscar Award. The video is
as simple and philosophical at the same time when a man is going up in the
transparent glass elevator to the highest floor and to the heavens and walks
down the clouds of the sunset shade. The mystery and paradox of the
«Fahrenheit» scent is revealed in the surrealistic and mystic style by David Lynch.
Such details as the restricted space and the vast space, movement in vertical direction
to extend the horizon and clouds reminding of paradise and hell at the same
time touch everyone.
The
perfumer Francois Demachy expressed his new vision of the classic fragrance
«Fahrenheit Absolute» to the 21st anniversary of the House Christian
Dior, with the ad campaign that started in 2009.
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