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Flower by Kenzo: a Japanese Fragrance Born in Europe

Thursday, 18 November 2010

Flower by KenzoFlower by Kenzo comes as one of the demanded fragrances for women by Kenzo. The fragrance was launched in 2000 with the scent of a red poppy flower that is scentless, though. Many people were positively shocked by the ad campaign for Flower by Kenzo, though this sweet, powdery floral fragrance was conceived with the intention to link nature to life in the city, like living in a modern jungle of high-paced contemporary city. Produced by Kenzo, Japan, Flower was created by the perfumer Alberto Morillas, Spain, and "dressed" by designer Serge Mansau, France.

Flower by Kenzo Fragrance

The harmonious composition was created by the world renowned perfumer Alberto Morillas. The scent opens with parma violet, wild hawthorn, black currant and Bulgarian rose. The heart notes (otherwise known as the middle notes) that make up the main body of the perfume and catch the most attention and appeal are white musk, and vanilla, with cassia and opoponax as base notes.

Flower by Kenzo is a very sweet scent which is slightly balanced and made more powdery and smooth by the vanilla and opoponax. There is no doubting that the rose and white musk give it a feminine kick and it really is a smooth blend of sweet notes, but far from sickly. The wild hawthorn and vanilla also give it a warm full bodied feel. It is a lovable mix of notes.

Packaging - Beauty in Asymmetry

The bottle of Flower by Kenzo was designed by French sculptor Serge Mansau. The bottle is leaning and slender with the image of poppy flower. Since then, different variations of Flower by Kenzo feature different pictures of poppy flowers on the bottles to reflect their own nature of scents. The perfume bottle comes in is definitely a minimalist statement - a smooth, streamline glass bottle that tilts ever so slightly and has the famous bright red poppy on the heavy pull off lid. You can see the clear liquid inside and it really is a refreshing design. It is eye-catching yet very subtle. It really advertises the scent well and is classy and sophisticated, yet a slight sense of freshness and modernism. The bottle has its own unique beauty, and the design is hard to forget.

The fragrance is available in three sizes (30ml, 50ml and 100ml). Each size represents a different stage in the blooming of a poppy flower. A slender curved shaзу of the bottle with a poppy flower in it in a graceful package showы the flower blooming at various phases of life.

Ad Campaigns

Apart from inimitable scent and original design of the bottle, Flower by Kenzo is remarkable for its classy and fresh advertising campaign, in which the squares of the world's largest cities were swathed with blossoming red poppies - in 2001 poppies were planted near Centre George Pompidou in Paris, and a year later, in 2002, red flowers blossomed in Hong Kong and Milan, in 2003 - in London and Moscow, and in 2008 - in Madrid.

As the first ‘face' of Flower by Kenzo in 2000 model Sophia Nicholas was chosen, she lso starred in the commercial for the fragrance.

In 2007, the ads for the perfume featured actress Shu Qi. Her Flower movie symbolized the harmony between the nature and the city. In the movie, Shu Qi character is walking in the nighttime fairytale forest accompanied by bright red fireflies which turn into poppies when the dawn strikes.

In 2010, a new perfume movie was released, directed by Patrick Guedj. A Japanese actress, Lika Minamoto, features as a fairy lady on the roof of a house in a big city. Fragile, mesmerizing poppy flowers smoothly come from heavens to pave the way and into the city. The city which is loving and enjoying the time. 

Flower by Kenzo and Women Who Wear It  

Aimed at the contemporary woman, Flower by Kenzo really is a light, floral feminism fragrance. It is a really light but quite deep scent which is perfect for a burst of freshness at the beginning of a busy day. The powdery soft vanilla aftermath lasts throughout the day giving you with a soft, subtle, lingering scent all day. It isn't too over powering so it really is perfect to wear all day every day.

The fragrance really explodes with light rose, vanilla and a very slight hint of cinnamon. It is sweet but really far from sickly and it can be sprayed over and over again without that suffocating effect some perfumes have. It lasts all day, although obviously not as strong as when first sprayed and even in the morning, if used the day before you can still sense a very small light floral offering on the skin. It is a quality perfume without seeming to overbearing. It is perfect to wear during the day, or of an evening if you leave it to settle for a while then the musk will eventually appear creating a more dreamy scent.

Kenzo fragrances are popular with many Russian celebrities who are attracted by its refined elegance. For instance, singer Edita Piekha lists Flower by Kenzo among her favorite scents, and a former deputy chairman of the board of directors of the RAO UES of Russia Yulia Mozharenko loves Flower by Kenzo for its natural beauty. Deputy Chairman of Sberbank of Russia Bella Zlatkis wears exclusively Kenzo fragrances.

Kenzo has launched its perennial limited edition, Flower by Kenzo Summer Fragrance, for summer 2006. It is a new version of the classic Flower by Kenzo fragrance. Since introduction of the original fragrance in 2000, the Flower by Kenzo collection has increased to different variations, including the famous Flower by Kenzo Le Parfum (2003) and Flower by Kenzo Oriental Eau de Parfum (2005). Like the other fragrances in Flower by Kenzo line, Flower By Kenzo Summer 2006 was created by master perfumer Alberto Morillas.

Flower by Kenzo Summer features the splashes of fresh spicy nuances and soft floral accords accentuated by woody and musky base notes. Overall, it is a well-rounded and unique fragrance. The scent is reminiscent of feminine, elegant yet modern and independent characteristics.

As with most perfumes, the price varies depending on where you got it and what size you get. The usual places such as perfume boutiques have it on sale for around $40 for 50ml.

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camilla ajim  - ms   |2011-12-05 05:12:01
first purchased kenzo poppy fragrance on singapore airline, returning from bali, and recently rediscovered it at macys florida, love it.
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