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 As in any other sphere, there are plenty of classifications
in perfume industry which divide all the distributed aromas into particular
groups in terms of completely different factors. One of such classifications
became the appeared several years ago division of hundreds of new fragrances
annually into three main groups: mass-market, luxury and niche, or selective
aromas. Fragrance of luxury class is the perfume which is
probably known to every woman without any exceptions. All the new fragrances in
this group regularly are being issued by famous brands which might be perfume
brands as well as fashion or jewelry ones: among luxury ones there are
creations from Chanel, Christian Dior, Guerlain, Giorgio Armani, Balmain,
Bulgari, Givenchy, Cacharel, Gucci. Fragrance of luxury class is an absolute tribute
to fashion: creators of such fragrances follow, first of all, the new perfume
trends and preferences of future buyers.
And it means that in commercials of
these fragrances there appear exceptionally famous faces: supermodels,
Hollywood actresses and singers. FiFi Awards which is one of the most prestigious
awards in perfume industry defines the fragrance in luxury class as perfume
which is sold in more than 250 shops. In 2009 the best women's fragrance of
luxury type was called Absolutely Irrеsistible Givenchy, Burberry The Beat,
Chanel No. 5 Eau Premiere, Sensuous Estеe Lauder and Viva La Juicy from Juicy
Couture.
Niche or selective group of fragrances is considered far
more interesting - it is the «stuff» for
gourmets and for real judges of perfume. The niche perfume might be called the
creation of art without any doubt: independent perfumers creating their aromas
are not limited by the frameworks of the market competition and might fulfill
any fantasy in perfume composition. That is why the niche perfume is called «not-for-everyone-perfume»:
only few ones can understand and value the originality of such fragrance. And such
exceptional fragrances are those of Serge Lutense: they all are marked by
particular complexity and many-sided nature.
The most common characteristic of selective perfume is
the exclusiveness of the ingredients. The niche aroma, as a rule, is made
deliberately of natural ingredients of the finest quality - minimum of
synthetic molecules which are richly present in perfume formulas of luxury and
mass fragrances. And the ingredients might be as traditional as unusual: from champagne
aroma to the white truffle's scent. The niche aromas are almost impossible to find
in big perfume shops: the exclusivity of selective fragrance is shown
practically in everything, from seldom ingredients to little amount of
production and almost lack of advertising. Although it does not mean that only
several perfume brands go for niche aroma production - it is the opposite, only
the real talented ones produce them, and there are only dozen of those, and the
lack of advertising does not hurt them at all. In this category we can include
such niche aromas as creations by Annick Goutal, Serge Lutens, Amouage, Creed,
Frederic Malle, Jo Malone, Miller Harris, Tauer, Parfums de Rosine.
At last, the fragrances included into mass-market
category are perfume creations of democratic and famous cosmetic brands, such
as Avon, Coty, Yves Rocher, Body Shop. The name itself suggests what kind of
characteristic is held within the group - you can get this type of perfume
everywhere, and the cost is comparably low to the ones of luxury class and
especially with the ones of niche group. On the other hand, saying «mass-market»
does not make these fragrances the low-quality group, you cannot call them «cheapy»
at all. Most of the times the perfume composition of mass aroma can match the
attractiveness and originality of the best luxury group creations which is
accepted by many perfume awards. For example, fragrance White Musk from the
cosmetic brand Body Shop was announced as the best mass-market aroma by several
independent awards. And besides, the best aromas of 2009 in the mass-market
group is considered Bond Girl 007 from Avon, Comme une Evidence from Yves
Rocher, Today from Avon, Vanilla Musk from Coty, Ciara from Revlon.
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