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Miss Dior: «First Sign» in the story of Dior House

Sunday, 04 October 2009

Miss Dior perfumeThe fragrance being the Dior House perfume and one of the most claimed scents of French brand was made only within two months in spite of New Look collection that has become the narration. Miss Dior scent creation was inspired by the classic aromas as Chypre de Coty, vintage fragrance created in 1917 and Vert Vert, flowery green scent of the French Fashion House Balmain of 40s.

Miss Dior, the first fragrance of the French Fashion House Christian Dior, was launched in 1947 after the legendary collection New Look by Christian Dior triumphed. The new scent by Christian Dior was overseen by Serge Heftler Louiche, the friend of Christian Dior from the childhood.

Miss Dior fragrance is lacy and very lasting, it is based on notes of gardenia, galbanum, clary sage, aldehydes, jasmine, rose, neroli, jonquil, iris,       lily-of-the-valley, patchouli, Evernia Prunastri, sandal, vetiver and skin. As Chypre de Coty and Vert Vert, Miss Dior retained green notes, in perfumery composition of the scent softened with the tender fancy notes and classic Chypre base with intensive aroma of oak moss and the tree. Like the other models of this innovative collection New Look, Miss Dior blends the conservative elegance with luxe as the absolutely new green accord of galbanum and sage opened up with the luxury flowery zest of jasmine, rose and iris. This composition is slightly eased with the light powder dash giving inimitative elegance to Miss Dior. As compared with the other aldehydic-floral fragrances of 40s and 50s, Miss Dior came out to be fresh. Particularly for the presentation scent of Christian Dior the celebrated French brand Baccarat created the unique bottle made from many-layered crystal that was so graceful and fine to match the luxury of the fragrance.

Crucially new formula of Miss Dior hardly served the bad turn to the perfumery debut of Dior: Christian Dior is reported to have proposed his new fragrance to his women associates from the high society prior to demonstrating to the open public. The ladies cursed the fragrance but in spite of negative reaction to the scent, Dior made his mind to launch his new work to the wide public and he did not fail: his scent was loved from ordinary French women to the well-known celebrities like ballet dancer Margaret Fonteyn and the actress Rita Hayworth. Miss Dior appeared to be successful to the extent that Christian Dior was invited by the British royal family to demonstrate the scent in London. The scent was recognized by the celebrities of 50s like legendary Marlene Dietrich, Ava Gardner, Princess Margaret and Windsor Duchess (Wallis Simpson who was the reason why the British King Edward VIII rejected the throne).

Miss Dior is not only the magnificent classic Chypre scent with the unique green accord though the entire symbol of the late 40s with its post-military ascetic aspect and at the same time with the hope for best future and first signs of glamour and lacy of the new trend. Christian Dior, who believed that perfume is «must have» component of the woman's individuality to compliment the most luxury dress, described his debut creation, «I created this perfume to wrap every woman with the tale of desire».

In 1992 Christian Dior renewed his legendary fragrance with the aim to correct the business point on the US market and increase sales rate and made the absolutely new design of the bottle. According to the Dior House representatives, the perfume composition of the new fragrance stayed almost unchanged, the scent failed to retain the preliminary charm (like all classic fragrances recreated), that some time back brought the status of the icon of 40s and 50s. To the anniversary of 100 years of Christian Dior, Dior House launched its first «sophisticated» version of Miss Dior in 2005 - Miss Dior Chеrie, that was devoted for the young girls but not for mature and elegant women, that originated the series of flankers afterwards.

Inessa Hyder

 

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